Role Overview
The Director - Artificial Intelligence will define and lead the AI vision for MADTECH.AI, driving innovation across Generative AI, advanced marketing analytics, and predictive intelligence. This role combines strategic leadership with deep technical expertise in applied AI within AdTech and MarTech ecosystems.
The incumbent will be responsible for architecting scalable AI systems, building high-performance teams, and delivering measurable business impact across marketing, media, and revenue optimization domains.
Key Responsibilities
1. Generative AI & Large Language Models (Core Strategic Focus)
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Design AI systems that move beyond descriptive insights to prescriptive and scenario-based decision intelligence.
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Architect and deploy enterprise-grade GenAI applications, including content intelligence, automated reporting, proactive campaign insights, and conversational analytics.
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Apply advanced NLP techniques such as sentiment analysis, topic modeling, entity extraction, and text classification to enhance marketing intelligence.
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Integrate LLM-driven intelligence into predictive workflows, automation systems, and decision-support platforms.
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Establish governance frameworks for Responsible AI, bias mitigation, explainability, and compliance.
2. Advanced Marketing Analytics Leadership
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Provide executive oversight for development and deployment of:
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Marketing Mix Modeling (MMM)
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Multi-Touch Attribution (MTA)
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Propensity, RFM, and lifetime value modeling
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Bayesian and non-parametric modeling techniques
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Institutionalize experimentation frameworks (A/B testing, incrementality testing, statistical significance validation).
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Drive AI-led transformation of campaign performance measurement and marketing ROI attribution.
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Establish analytical best practices across the AI function.
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Develop vertical-specific AI accelerators and intelligence frameworks tailored to priority industry segments (e.g., nonprofit, higher education, healthcare, retail).
3. Predictive Modeling & Revenue Optimization
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Lead the development of predictive models to optimize:
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Revenue growth
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Audience behavior forecasting
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Bid strategy automation
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Inventory yield optimization
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Leverage campaign and media trading datasets to improve eCPM, fill rates, conversion rates, and ROI.
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Enable cross-channel optimization across display, video, mobile, social, native, advanced TV, and audio ecosystems.
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Build real-time or near-real-time intelligence layers to power automated decision-making.
4. Data Platforms & AI Architecture
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Architect scalable data platforms integrating audience, contextual, pricing, and transactional datasets.
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Define canonical marketing data models to enable cross-client benchmarking and collective intelligence frameworks.
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Lead AI-driven automation of connector discovery, schema mapping, anomaly detection, and intelligent data normalization to support scalable multi-source integrations.
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Oversee integrations with DSPs, SSPs, DMPs, CDPs, and other AdTech platforms.
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Drive adoption of robust MLOps frameworks, model lifecycle management, and continuous deployment pipelines.
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Establish enterprise-grade standards for data quality, governance, security, and system performance.
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Collaborate with engineering leadership on cloud architecture strategy (AWS/Azure/GCP).
5. Strategic Leadership & Team Development
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Build and scale a high-performing AI organization including Data Scientists, ML Engineers, Applied Researchers, and MLOps professionals.
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Mentor senior AI leaders and establish succession pipelines.
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Drive a culture of experimentation, innovation, accountability, and quality.
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Align AI initiatives with broader organizational OKRs and revenue strategy.
6. Cross-Functional & Executive Collaboration
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Partner closely with Product, Engineering, Yield, Sales, Finance, and Operations teams to embed AI into core business workflows.
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Translate complex analytical outputs into executive-ready business insights.
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Engage with enterprise clients and strategic partners to showcase AI capabilities.
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Contribute to positioning MADTECH.AI as a market-leading AI-driven marketing intelligence platform.
Qualifications & Experience
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Master’s in Artificial Intelligence, Data Science, Computer Science, Statistics, or related field. Ph.D. preferred.
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12+ years of experience in Data Science/AI, with 6+ years in leadership roles managing AI teams.
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Proven experience delivering AI-driven products in AdTech, MarTech, Media, or Digital Marketing ecosystems.
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Strong expertise in:
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Machine Learning & Deep Learning
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NLP & Large Language Models
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Advanced statistical modeling
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Cloud-native AI architecture
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Hands-on familiarity with Python, ML frameworks (TensorFlow, PyTorch), and distributed data systems.
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Experience implementing MLOps best practices in production environments.
Leadership Competencies
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Strategic and commercial orientation.
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Strong decision-making and prioritization capability.
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Ability to balance innovation with scalable execution.
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Executive-level communication and stakeholder management skills.
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High ownership mindset with measurable impact focus.
Key Performance Indicators (KPIs)
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AI-driven revenue contribution and margin improvement.
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Improvement in campaign ROI, eCPM, fill rates, and attribution accuracy.
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Adoption rate of GenAI-powered features.
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Model deployment velocity and reliability.
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Team engagement, retention, and leadership pipeline strength.
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AI-attributed revenue growth and contribution to new ARR.
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Reduction in manual analytics effort and improvement in client retention through AI-enabled differentiation.
Why This Role Matters
This position will directly influence MADTECH.AI’s competitive advantage by embedding intelligence into every layer of marketing and media decision-making. The Director - AI will shape the future of AI-led marketing optimization and drive sustainable growth through innovation.
About iSOCRATES
Since 2015, iSOCRATES advises on, builds and manages mission-critical Marketing, Advertising and Data technologies, platforms and processes as the Global Leader in MADTECH Resource Planning and Execution(TM). iSOCRATES delivers globally proven, reliable and affordable Strategy and Operations Consulting and Managed Services for marketers, agencies, publishers, and the data/tech providers that enable them.
iSOCRATES is staffed 24/7/365 with its own proven specialists who save partners money, time and achieve transparent, accountable, performance while delivering extraordinary value. savings stem from a low-cost, focused global delivery model at scale that benefits from continuous re-investment in technology and specialized training.
About MADTECH.AI
MADTECH.AI is your Marketing Decision Intelligence Platform. Unify, transform, analyze, and visualize all your data in a single, cost-effective AI-powered hub. Gain speed to value by leaving data wrangling, data model building, data visualization, and proactive problem solving to MADTECH.AI.
At MADTECH.AI, we make real-time AI-driven insights accessible to everyone. Whether you’re a global or emerging brand, agency, publisher, or data/tech provider, we give you a single source of truth - so you can capture sharper insights that drive better marketing decisions faster and more affordable than ever before.
The companies are headquartered in St. Petersburg, FL, U.S.A., with their global delivery centers in Mysuru and Bengaluru, Karnataka, India.
