Digital Marketing Head
Company: D Succeed Learners Pvt. Ltd.
Department: Marketing
Location: Janakpuri, New Delhi (On-site)
Experience Required: 6–10+ Years (EdTech / IT Training / Certification domain highly preferred)
Reporting To: Director / Management
About the Role
Are you a data-driven growth marketer who thrives on scaling revenue and building high-converting funnels?
D Succeed Learners is searching for a visionary Digital Marketing Head to take ownership of our online growth strategy. In this pivotal leadership role, you will be the architect of our digital presence, driving both high-quality B2B/B2C lead generation for our IT training programs and direct revenue through exam voucher sales.
We need a strategic thinker who isn't afraid to roll up their sleeves—someone who deeply understands the IT certification ecosystem, excels at performance marketing, and knows how to optimize every stage of the customer journey to maximize ROI.
What You’ll Do (Key Responsibilities)
1. Strategic Leadership & Growth
- Define, architect, and execute a comprehensive digital marketing strategy aligned with the company’s aggressive revenue and growth targets.
- Lead, mentor, and scale a high-performing team of digital marketers, content creators, and SEO specialists.
- Manage external agency partners (Ads, SEO, Design) to ensure strict adherence to SLAs and ROI metrics.
2. Performance Marketing & Acquisition
- Spearhead end-to-end paid acquisition campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Ruthlessly optimize campaigns to drive exam voucher sales and high-intent training enrollments while actively lowering Cost Per Lead (CPL) and Customer Acquisition Cost (CAC).
- Manage substantial ad budgets, ensuring maximum Return on Ad Spend (ROAS).
3. Funnel Architecture & Conversion Rate Optimization (CRO)
- Map and optimize the complete user journey (Ad Click → Landing Page → Lead/Checkout → Sale).
- Remove friction from the exam voucher checkout flow to boost direct-to-consumer (D2C) sales.
- Collaborate closely with the Sales team to analyze lead quality, refine targeting, and improve the Lead-to-Sale closure rate.
4. SEO, Content, & Brand Authority
- Drive organic growth by overseeing high-intent SEO strategies targeting lucrative IT certification and exam voucher keywords.
- Position D Succeed Learners as an authoritative voice in the IT training space through compelling, urgency-driven social media and brand campaigns.
What You Bring to the Table (Requirements & Skills)
- Proven Track Record: 6–10+ years of comprehensive digital marketing experience, with a heavy emphasis on growth and performance marketing.
- Domain Expertise: Prior experience in EdTech, IT training, certification platforms, or high-volume voucher/ticket sales is strongly preferred.
- Performance Mastery: Deep, hands-on expertise in scaling Google Ads and Meta Ads for direct sales and lead generation.
- Analytical Mindset: Exceptional ability to interpret data, identify trends, and make swift, data-backed decisions to pivot strategies.
- Leadership Capabilities: Proven experience managing teams, stakeholders, and external vendors effectively.
Your Tech & Tool Stack
- Ads & Analytics: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics (GA4), Google Tag Manager.
- SEO & Research: Ahrefs, SEMrush, Google Search Console.
- Conversion & CRM: Experience with modern CRM platforms, Lead Management Systems, and CRO tools.
How We Measure Success (KPIs)
- Revenue Impact: Total revenue contribution directly attributed to digital channels (specifically exam voucher sales volume).
- Efficiency: Maintaining target Cost Per Lead (CPL), Customer Acquisition Cost (CAC), and Cost Per Sale (CPS).
- Conversion: Improvement in Lead-to-Voucher-Purchase conversion rates.
- Pipeline Health: Consistent volume and quality of inbound leads for training programs.
- Overall Campaign ROI / ROAS.
Why Join Us?
- High-Impact Leadership: Step into a role where your strategies directly influence the company's bottom line and trajectory.
- Scale a Winning Product: Work with high-demand IT certifications and take a successful business model to the next level.
- Autonomy & Growth: Enjoy a fast-paced, growth-driven environment where innovative ideas are welcomed and rewarded.
JOB Posting
We’re Hiring! Step into a High-Impact Leadership Role at D Succeed Learners
Are you a data-driven growth marketer who thrives on scaling revenue and building high-converting funnels?
We are looking for a visionary Digital Marketing Head to take ownership of our online growth strategy and lead our marketing team in Janakpuri, New Delhi.
At D Succeed Learners, we empower professionals to conquer top-tier IT certifications. We need a strategic leader who deeply understands the IT certification ecosystem and knows how to optimize every stage of the customer journey.
What You’ll Do:
- Architect and execute aggressive digital marketing strategies.
- Scale B2B/B2C lead generation for our premium IT training programs.
- Drive direct-to-consumer (D2C) revenue through high-volume exam voucher sales.
- Mastermind performance marketing campaigns (Google Ads, Meta Ads) to maximize ROAS.
- Lead and mentor a high-performing team of marketers, SEO experts, and content creators.
What You Bring:
- 6–10+ years of digital marketing experience (EdTech or IT Training domain is a massive plus!).
- Hands-on expertise in scaling paid acquisition and lowering CAC/CPL.
- Strong background in Conversion Rate Optimization (CRO) and funnel architecture.
- A strategic, analytical mindset ready to drive serious revenue.
If you are ready to scale a winning product and take a successful business model to the next level, we want to talk to you!
Location: Janakpuri, New Delhi (On-site)
How to Apply: Send your resume to [Insert Email Address] or DM me directly! You can also apply via the link in the comments below.
Feel free to tag anyone in your network who would be a perfect fit!
#Hiring #DigitalMarketingHead #GrowthMarketing #PerformanceMarketing #EdTechJobs #DelhiJobs #MarketingLeadership #ITCertifications #DSucceedLearners
Pay: ₹10,048.27 - ₹41,046.53 per month
Benefits:
- Cell phone reimbursement
- Provident Fund
Work Location: In person
