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Developer III - Software Engineering

UST Global -
Bengaluru, Karnataka

Apply Now

Job details

Full-time

Qualifications

Kotlin
Web development
XML
Direct marketing
Android
Java
SQL
Customer segmentation
Machine learning
SDKs
Forecasting
Adobe Campaign
Database marketing
Marketing
Analytics

Full job description

ID: 50548

5 - 8 Years

1 Opening

Bangalore

Role description

The Adobe Campaign Developer is an active collaborator in the client on
campaign design, helping the client achieve their marketing objectives. The
Adobe Campaign Developer takes the lead on complex multi-wave trigger
campaigns, complex direct mail, and highly segmented email communications.
They proactively identify conflicts between the defined strategy supplied by
the client and the functional capabilities of their database and the
reporting functions supporting that database. In addition, they provide
coaching and mentoring of Junior resources developing the skills of their
teammates.
Essential Responsibilities And Deliverables:

Design and implement complex multi-wave, multi-channel triggered
communications using tool(s) such as Adobe Campaign, with coding for
versioning (dynamic in email), offers and personalization and Email
Deployment
Provide and be knowledgeable in "best practices" in campaign
development to optimize efficiency and quality of deliverables; implement and
support automation for lights-out triggered communications
Develop and execute multi-channel contact strategies across customer
segments touchpoint channels (email, direct mail, social and direct marketing
on site), with the goal of engendering loyalty and driving revenue from
existing and prospect customers
From data analyses, develop, test and measure campaign strategies that
will drive desired customer behavior
Lead campaign and program requirement discussions both internally and
with clients to gain added insights from the customer data needed to drive
strategies, such as understanding of offer responsiveness, content relevancy
and communications channel engagement (DM, EM, Social, Direct Web)
Document and communicate campaign strategy and work with campaign
execution team and project manager to establish timeline and schedules for
implementation and measurement
Provide insightful, actionable customer analysis to our clients including
the development of statistically sound customer targeting and test plans,
measurement of their current marketing programs, and providing insight and
recommendations for improving the profitably of their marketing
programs
Summarize and present results of campaign strategies to internal and
client constituents
Education (Preferred):
Any fulltime degree
Total 4-5 years of experience working with Adobe Campaign Classic
1-2 years experience in database marketing analysis including analytics,
direct marketing test design, response analysis, ROI analysis, segmentation
analysis, customer profiling, etc., preferably with a marketing service
provider
1-2years experience with database querying tools, languages and
analytical platforms supporting database marketing such as Adobe Campaign,
SQL
Familiarity with Web Development
Good understanding of XML and Java strongly Preferred
Retail or Direct Marketing experience strongly preferred
Deep hands-on experience in multi-channel, multi-wave (trigger) direct
marketing operations, strategy, and analysis
Ability to integrate data to new or existing database structures
Ability to mine data, using query language(s) to create data for program
development support
Report development experience
Marketing program forecasting, measurement, and assessment
Direct marketing program design and customer segmentation
Ability to analyze, interpret and report on direct marketing campaign
results
Knowledge in statistical modeling techniques and customer scoring
Knowledge in database discovery, planning, and design
Client and vendor relationship management and consultation

Skills

Android Developer, Android SDk, Java, kotlin

About UST

UST is a global digital transformation solutions provider. For more than 20 years, UST has worked side by side with the world’s best companies to make a real impact through transformation. Powered by technology, inspired by people and led by purpose, UST partners with their clients from design to operation. With deep domain expertise and a future-proof philosophy, UST embeds innovation and agility into their clients’ organizations. With over 30,000 employees in 30 countries, UST builds for boundless impact—touching billions of lives in the process.

Apply Now

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