The Manager Digital Marketing is responsible for driving the digital channel with a primary focus on traffic and conversion for all of the business lines associated with IIW Hosting. This Manager Digital Marketing is responsible for defining and implementing digital strategies to: attract, acquire, retain, and grow customers. In addition, he/she will lead a team responsible for shaping and delivering the online shop/buy experience by experimenting, testing, and implementing the best solutions to drive qualified leads and ultimately revenue. This Manager will report to the CEO directly and lead a team of professionals and direct reports.
Create an innovative environment that emphasizes a hypothesis-driven mindset and deep data-driven insights to drive outcomes for prospects, customers, and the business. Lead the creation and presentation of digital marketing analytics dashboards that can be understood by all key stakeholders. Understand key drivers for performance and determine detailed forecasting to accurately predict ongoing campaign success. Partner with product teams and eCommerce team on strategies and tactics that deliver business outcomes for website visitors. Be the IIW Hosting thought leader and evangelist for digital marketing, partnering with and influencing other business owners within marketing, helping to develop comprehensive communication plans for digital tactics. Partner with leader of product management to ensure seamless end-end experience, clear roles and accountability between teams. Effectively partner with the sales organization and other channel teams to ensure that the web strategy and solutions are integrated across all customer and prospect touch points. Drive processes to identify best practices and optimize the customer experience based on data from site visitors, user testing and others in the industry. Strong management of agency resources and outcomes to deliver on objectives, budget and timelines.
Bachelor's degree or equivalent in marketing, communications or business. Master’s degree from an accredited university preferred. 10+ years B2B corporate, digital or product marketing. Experience with B2C marketing initiatives preferred. With at least 5 years of management experience.
Manager must be an expert at developing and managing digital marketing strategy and priorities for the digital channel. This manager will deliver on business unit and group-level conversion and revenue goals, including lead generation campaigns across multiple target markets. The manager will lead the digital marketing team in focusing and prioritizing as necessary to execute the strategy most efficiently and effectively. This includes overseeing and directing workflow of complex projects and ensure that these projects are delivered on-time and within budget. The manager needs to have a good working knowledge of different ad networks. The manager will have knowledge of paid search technologies. The manager will be an expert at leading development of digital marketing plans to extend awareness and reach of the brands, products and services to build engagement. This includes experience putting together and executing/managing the execution of cross-digital media plans; including social, SEO, and other paid media. Manager will expertly recruit and maintains a high performing organization, including ensuring the team has the resources, skills, and capabilities it needs to effectively execute and that the team has best in class engagement, as measured within IIW Hosting. This manager should have a firm grasp of attribution and related technologies to aid the building of dashboards for monitoring channel performance. A manager with experience leading digital strategies across EMEA, APAC and US is highly beneficial. Proven team leadership in a customer-driven marketing organization. Proven leadership skills in matrixed organizations… leading through influence. Advanced understanding of web analytics (specifically Adobe Analytics – Sitecatalyst) with the ability to report on data and make recommendations for iterating marketing and campaign strategy for continuous improvement. Experience identifying, negotiating with, and managing external agency partners to deliver world class marketing. Familiarity with Agile development processes a plus. Proven ability to create an environment that fosters learning, teaching, growth, risk-taking, innovation and fun. Highly organized with outstanding verbal and written communication skills. Be hands-on and able to complete tasks alone as well as within a team of different personalities, have a positive attitude, and adapt to growing operational structuring. Strong working knowledge of Microsoft Office (Excel, Word, PowerPoint and Outlook) as well as Salesforce or other CRM and CMS technologies for driving conversion.
