Job Location: Mumbai/ Gurugram/ Bengaluru
Job Purpose
The Media Manager is responsible for FoxyMoron maintaining a leadership position in the market by contributing to:
- Success of a set of assigned client accounts (leading to account renewals and upsells) by providing clutter-breaking media strategies and planning effective media campaigns
- Acquisition of new client accounts by providing clutter-breaking strategy during pitches
- Creation of innovative, creative solutions across media platforms
- Smooth inter-department collaboration
- Building of capable, independent, motivated teams
Role Responsibilities & Deliverables
1. Strategic
- Develop, execute, and optimize cutting-edge media campaigns from conception to launch
- Review client briefs received & decoded by Associate Managers and Sr. Executives
2. Communication & Coordination
- Regular touch-base calls and meetings with clients to provide updates, collect feedback, build relationship , understand client’s strategic / growth plans and identify upsell opportunities
- Daily communication with clients to provide updates and collect feedback
- Ensure timely and prompt action (by the team) basis client feedback
- Ensure timely and proactive response to client emails (by self and by team)
- Review accuracy and completeness of information to be shared with account management teams
Coordinate with account management teams to ensure timely, accurate and complete delivery of client work 3. Account Management & Execution
- Brainstorm with relevant teams for client pitches and execution of briefs
- Forecast, plan, and work towards achieving account growth objectives
- Analysing, undertaking relevant research and interpreting data
- Ensure ads are creative and displayed appropriately
- Ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, on-site conversion actions, bid management, negative keywords, website and category exclusions, ad creative, and landing page revisions based on performance targets and client objectives.
- Provide ongoing actionable insights into campaign performance
- Define, measure, and evaluate relevant paid media KPIs
- Oversee and manage overall paid media budget
- Conduct in-depth keyword and website research, ad grouping and audience targeting
- Build out media buys for various ad platforms and oversee the day-to-day execution of paid media
- Vendor management for outsourced work
- Review & vet presentations created (by the team) for client meetings, internal management meetings and case studies
- Pitch new concepts to existing clients, based on specifically identified needs of the client
- Ensure accurate referencing and industry benchmarking by the team. Maintain knowledge of industry best practices and new technologies
- Industry benchmarking basis the competitor analysis process. Identify process improvements, new potential offerings and internal training needs basis the same
- Work cross-departmentally to align campaign strategies and goals across the organization
- Monitor costs and return on investment (ROI)
4. Reports
- Ensure timely collection of data and inputs for the purpose of report creation
- Review reports created for social media and brand analysis
5. Finance
- Produce financial and media plans and forecasts along with the AM team when needed
- Raise all financial paperwork to clients and review those raised by vendors
- Calculate BCMA/Margins accurately
Review all financial trackers and update the Associate Account Director on the same. Provide necessary inputs and course correction where required. Ensure their creation at the pre-defined frequency
6. Team
- Organize weekly team meetings to track work progress and provide feedback to the team as a whole
- Organize regular one-on-one discussion (with team members) to provide and collect individual feedback
- Hire capable, independent resources that can understand, communicate and execute client briefs accurately
- Create a team culture of research and self-development
- Build more capable teams by mentoring and guiding them to find solutions proactively – on the client-side as well as internally
- Work with the L&D team to structure training programs that directly impact work quality along with specific competencies Core Competencies
1. Business & Financial Acumen
- Fluency in comprehending and maintaining financial data
2. Leadership & Team Management
- Keep team members motivated at all times
- Provide appropriate level of feedback concerning team progress (via performance reviews and on the job feedback)
- Train and motivate the team
3. Industry Knowledge
- Update self and the team on the latest industry trends
4. Customer Focus
- Inside out knowledge of client business
- Timely resolution of client escalations / feedback
5. Planning & Organizing
- Tactfully prioritise tasks and projects to manage work across brands
Deliver quality work within deadlines with the available resources
- Keen eye for detail 6. Communication
- Excellent written and verbal skills
- Ability to clearly articulate complex ideas and strategies to clients and the team
- Ability to sell work and ideas, and respond positively to feedback Desired Qualifications & Experience
1. UG - Any Graduate - Any Specialization OR PG - Any PG Course – Any Specialization; Post Graduation Not Mandatory. 2. Candidates with 3+ years of work experience can apply. Prior experience in Paid Media and Buying will be preferred
3. Prior team management experience preferred
4. Proven & demonstrable experience of being able to work under pressure and multi-task. Should be comfortable with handling pressure since the role demands it
