FMC Corporation is a global leader in agricultural sciences, driven by our purpose: Innovation for Agriculture. Solutions for the Planet. We are passionate about the power of science to solve agriculture’s biggest challenges. With one of the most productive and diversified pipelines in the industry, FMC is delivering cutting-edge and next-generation crop protection technologies – including Dodhylex™ active, Isoflex™ active, rimisoxafen, and fluindapyr – to help farmers increase the productivity and resilience of their land. Our employees are at the heart of this innovation. We’re looking for bold thinkers and collaborative doers. At FMC, your ideas matter. From day one, you’ll contribute to meaningful work that drives progress in agriculture, supported by a culture that values integrity, safety, respect, and results. Join us in advancing the future of agriculture. Together, we’re building a more resilient planet – one innovation at a time.
Job Title: Regional Marketing Manager-Ludhiana
At FMC, our employees are guided by our purpose: Innovation for Agriculture, Solutions for the Planet. We provide farmers innovative solutions that increase the productivity and resilience of their land. From our industry-leading pipeline to novel biologicals and precision technologies, we are passionate about the power of science to solve agriculture’s biggest challenges.
For more than a century, FMC has successfully delivered some of the of the industry's most advanced, innovative solutions that protect farmers’ crops from destructive pests and disease, while also protecting the environment. We are committed to fulfilling our mission of discovering new herbicide, insecticide and fungicide active ingredients, product formulations and pioneering technologies that are consistently better for the planet.
Position Summary
This position is responsible for INDIA 1 Level planning & execution of Demand Generation plan. This position is a strategic position with the responsibility of assessing market opportunities for our existing brands and making plans and drive desired grow of our business in the region.
Location: Ludhiana, Punjab
The Role: (Responsibilities)
Responsible for leading demand generation activities and delivering the liquidation goals as per the business plan.
Accountable for effective commercialization launch of new products following the new launch process.
Develops annual goals and objectives for Demand Generation Team.
Prepares the resource plan and budget plan for the Region by closely working with Sales, Marketing & Commercial Effectiveness Leadership.
Accountable for maintaining and improving productivity levels of field resources and critical demand generation activities.
Responsible for Budget Management & ensuring that Demand Generation team is delivering the goals within the budget.
Work closely with strategic and Brand Managers for Market Segmentation, Portfolio Positioning & Crop wise, Product Wise Strategy.
Work Closely with Zonal Manager – Sales and Marketing and Sales Team for effective utilization for resources and activity planning.
Work Closely with Marketing Agency for onboarding and training.
Accountable for adoption of strategic initiatives like Market Unit Activity Planning and Tracking, Large Plot Demos (New Commercialization -2 and 01 Year), Demo Plots, Online training module, Archer adoption (Archer is mobile based app entire Marketing Agency MIT Team has the app to report activities and must report daily basis as per the task allotted to them by AMM in advance
Systematically work for developing teams and hand holding them for better career aspirations.
The Candidate: (Requirements)
BSc. or MSc in agriculture, MBA in Marketing is desirable.
8 to 10 years of relevant experience in Sales and Marketing in Agrochemical/Crop protection Industry
Experience working in a customer-focused environment.
Experience in handling professional sales and marketing teams in field.
Good consumer and market insights
Through knowledge of Crop & Pest Dynamics and Geography.
Good knowledge of MS Office
Ability to work with and through other teams/functions such as Sales, Marketing, R&D and Crop/ Brand Marketing team.
Very good understanding of customer CTQs
Creative mind and analytical skills
Ability to relate to different audiences internal and external including Distributors and Farmers
FMC is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace where all individuals are treated with respect and dignity. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other legally protected status. Employment decisions at FMC are based on business needs, job requirements, and individual qualifications. We value diversity and strive to ensure that our hiring and employment practices support a work environment that is free from discrimination and harassment.
