As a Lead Web Experience Designer, you will own the digital presence across all brands in the Simplify Group portfolio. This is a high-scope role where you serve as the central owner of web strategy, design, and execution for five distinct brands: Simplify Healthcare, SimplifyX, Simplify Ventures, Simplify Alpha, and Maker’s Merci. Beyond brand websites, you will own the end-to-end digital experience for Connect, Simplify Group’s flagship annual conference — spanning the event website, Cvent configuration and management, attendee badge design and production, and mobile app setup and administration. You are a designer who codes, a developer who thinks in UX, and a digital operator who measures everything. This role demands depth across the full web stack and the operational range to manage complex, concurrent digital workstreams without losing quality or consistency.
- Own the design, development, and maintenance of web properties across all five Simplify Group brands, ensuring each brand retains its distinct visual identity while meeting a shared standard of quality, performance, and accessibility.
- Manage and govern multiple CMS environments (WordPress, Webflow, HubSpot CMS, Contentful, Squarespace), including architecture, templates, component libraries, and contributor governance across brand teams.
- Build and maintain brand-specific design systems and shared component libraries, ensuring visual consistency and design velocity across properties.
- Translate complex narratives across healthcare technology, venture investing, and community giving into web experiences that resonate clearly with each brand’s distinct audience.
- Own the full digital experience for Connect, Simplify Group’s annual flagship conference, from pre-event through post-event — including event website, Cvent platform configuration, registration logic, session management, speaker and exhibitor portals, attendee communication workflows, and reporting.
- Design attendee and VIP badge systems, including badge layout, variable data printing logic, sponsor recognition tiers, and production-ready files, coordinating with print vendors as needed.
- Set up, configure, and manage the event mobile app (Cvent or equivalent), including session schedules, push notifications, sponsor content, interactive maps, networking features, and live polling integrations.
- Own the full SEO roadmap across all Group web properties, covering technical SEO, on-page optimization, content architecture, schema markup, Core Web Vitals, crawlability, and indexation health.
- Build and execute an Answer Engine Optimization (AEO) strategy to ensure Simplify Group brands surface prominently in AI-generated answers, featured snippets, and zero-click results across Google, Bing, and LLM-powered search surfaces.
- Own the analytics stack across all Group web properties (GA4, Google Tag Manager, behavioral analytics tools like Hotjar or FullStory) with clean tracking, data governance, and reliable attribution.
- Build and maintain real-time performance dashboards giving brand and marketing leadership visibility into traffic, engagement, pipeline influence, and conversion metrics per property.
- Design, run, and analyze A/B and multivariate experiments across key pages, CTAs, forms, and user journeys using Optimizely, VWO, or equivalent.
- Architect and implement web personalization strategies using tools such as HubSpot Smart Content, Mutiny, or Optimizely, tailored to each brand’s audience segmentation model.
- Own the end-to-end web project lifecycle across all brands, from intake and scoping through design, development, QA, launch, and post-launch measurement.
- Manage concurrent projects across five brands and the Connect conference using structured project management tools (Asana, Monday.com, Jira, or equivalent) with clear timelines, owners, and status visibility.
- Define and enforce web governance policies across the Group, including page request intake, publish standards, QA checklists, accessibility reviews, and brand compliance.
- Mentor and guide junior web contributors or agency partners where applicable, maintaining quality and consistency across all touchpoints.
- 8+ years of experience in web design, development, or digital experience, with at least 3 years in a lead or principal capacity owning web strategy and execution across multiple brands or properties simultaneously.
- Strong proficiency in HTML5, CSS3, and JavaScript (ES6+) with hands-on responsive and mobile-first development experience.
- Proven experience managing and governing multiple CMS platforms (WordPress, Webflow, HubSpot CMS, Contentful, or Squarespace).
- Proficiency in UX/UI design tools such as Figma, Adobe XD, or Sketch.
- Deep working knowledge of Google Analytics 4, Google Tag Manager, and behavioral analytics platforms (Hotjar, FullStory, or equivalent).
- Strong technical SEO expertise, including Core Web Vitals optimization, schema markup, crawlability, and indexation health.
- Experience with A/B and multivariate testing platforms (Optimizely, VWO, or equivalent) and a structured CRO methodology.
- Experience with web personalization platforms (Mutiny, HubSpot Smart Content, or equivalent).
- Hands-on experience with Cvent or equivalent event platform, including event setup, registration configuration, session management, and mobile app setup.
- Experience with badge design and variable data print production for conferences or large-scale events.
- Knowledge of WCAG 2.1 AA accessibility standards and practical experience implementing them across web properties.
- Experience building and maintaining cross-brand design systems and shared component libraries.
- Proficiency with Git and version control fundamentals.
- Exceptional written and verbal communication skills, with the ability to translate technical tradeoffs into clear stakeholder decisions.
- Highly organized and systems-oriented mindset with the ability to manage concurrent projects across multiple brands without bottlenecks.
- Strong portfolio ownership mentality with high attention to brand consistency and quality standards across different visual identities.
- Experience supporting or building web experiences for nonprofit or community-giving organizations.
- Familiarity with Cvent’s Attendee Hub and mobile app modules beyond basic configuration.
- Experience with headless CMS architecture or composable digital experience platforms.
- Working knowledge of HubSpot Marketing Hub, Marketo, or Salesforce Marketing Cloud for web-to-MAP integration.
- Understanding of AI-powered personalization and LLM-driven content discovery and AEO.
- Experience building ABM-specific landing pages and intent-based web experiences.
- Familiarity with HIPAA considerations in healthcare marketing digital environments.
- Working knowledge of Python or PHP for light back-end or API integrations.
- Bachelor’s degree in Web Design, UX/UI Design, Computer Science, Digital Media, or a related field (or equivalent professional experience).
