cheran ma nagar coimbatore tamil nadu stack developer Jobs – 129 Open Jobs Today

MarTech – Marketing Automation (Zoho CRM) – Specialist
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MarTech – Marketing Automation (Zoho CRM) – Specialist

Texmo Industries
Coimbatore, Tamil Nadu

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Job details

Benefits

Paid holidays
Health insurance
Life insurance

Qualifications

Microsoft Excel
CSS
Salesforce
Google Tag Manager
Tableau
SQL
Analysis skills
Attribution modeling
REST
Pardot
Marketing automation
APIs
ETL
Martech
HubSpot
AI
Marketing
HTML

Full job description

Job Description

About the Role

We are looking for a hands-on Marketing Automation & MarTech Specialist. who can independently own and execute across the full spectrum of marketing technology. This is an individual contributor role, you will be expected to think strategically, build with precision, and deliver results without heavy oversight.

The ideal candidate brings 3+ years of practical, in-the-trenches experience with marketing automation platforms, CRM integrations, and data-driven campaign execution.

Responsibilities

What You Will Own

Marketing Automation & Lifecycle Campaigns

Design, build, and independently manage automated workflows including lead nurturing, drip campaigns, onboarding sequences, and re-engagement programs.
Own end-to-end email campaign execution from list segmentation and A/B testing to deployment and performance analysis.
Build and maintain lead scoring models that surface high-intent prospects.
Manage the complete lead lifecycle from initial capture through to conversion, ensuring clean handoffs between marketing and sales via CRM integration.

MarTech Stack & Integrations

Take ownership of the day-to-day administration and health of the MarTech stack (e.g.) HubSpot, Salesforce, Zoho CRM, Zapier or equivalents).
Evaluate, recommend, and implement new tools that improve campaign efficiency and team productivity.
Configure and maintain deep integrations between the CRM, Marketing Automation, Platform (MAP), and third-party systems.
Diagnose and resolve issues related to data syncing, tracking pixels, and API, connections independently.

Data, Analytics & Compliance

Maintain database hygiene and ensure all practices are compliant with GDPR, CCPA, and CAN-SPAM regulations.
Build and sustain real-time marketing dashboards to monitor campaign performance, funnel health, and attribution.
Conduct funnel analysis to identify drop-off points and proactively recommend optimizations.
Implement and manage UTM frameworks and Google Tag Manager events to ensure accurate cross-channel attribution.

Technical Execution

Collaborate with web developers to optimize lead capture forms and landing page conversion rates.
Apply HTML/CSS skills to customize email templates and landing pages for brand consistency and mobile responsiveness.
Configure and manage API connections and middleware tools (Zapier, Make/Integromat) to eliminate repetitive manual tasks.

Requirements

What You Bring

3+ years of hands-on experience in a Marketing Automation or MarTech-focused role.
Demonstrated proficiency in at least one major Marketing Automation Platform: HubSpot, Marketo, Pardot, Zoho Marketing Plus, or Eloqua.
Practical experience with a leading CRM platform (Salesforce or Zoho CRM strongly preferred).
Solid understanding of webhooks, REST APIs, and Google Tag Manager.
Ability to work independently own a requirement from brief to execution without hand-holding.
Strong analytical skills with proficiency in Excel/Google Sheets and at least one BI tool (Tableau, Looker, or Google Data Studio).

Good to Have

HubSpot, Salesforce, Zoho, or Marketo certifications.
Experience with Customer Data Platforms (CDPs) or Reverse ETL tools.
SQL proficiency for direct data querying.

AI Integration & Emerging Technology

Hands-on experience integrating AI tools into marketing workflows such as AI-powered content generation, predictive lead scoring, or intelligent campaign personalisation.
Familiarity with AI-native MarTech tools or platforms leveraging LLMs for automation, audience segmentation (e.g., Jasper, Drift, 6sense, or similar).
Ability to evaluate and responsibly adopt AI capabilities to improve output quality, reduce manual effort, and enhance campaign intelligence.

Success Measures

Growth in Marketing Qualified Leads generated through automated channels.
Reduction in average time-to-close for leads entering through automated flows.
Successful integration and demonstrated ROI of MarTech tools.
Reliable multi-touch campaign attribution reporting across all channels.

Training & Progression

A career ladder system, which defines the career progression path for employees based on their skills, experience, and length of service.
Integrated career progression framework with other processes in the organization as performance reviews, goals and OKRs, and promotion management.
Internal Hiring – Advertising posts and promotion opportunities within the organization.
Providing employee development that readies workers for progression, such as training, coaching, mentoring, or involvement in special projects.
Regular Training Opportunities to develop skills at all levels.
Mentoring and Coaching schemes that give the individual’s the attention they need.

Benefits

Remote Working

Medical Insurance

Life Insurance

Mental Well-being

Family Support and Care

Uniform

Paid Holiday

Learning Environment

Subsidised Healthy Meals

Work-Life Balance

Annual Health Check-ups

Teamwork

Safety and Working for the Community

Open and Transparent Culture

Application Tips

Be curious

Researching our company will help you in your application and in subsequent rounds of interviews too. Find out about us and follow us on social media to know more about our company culture and values. It would be helpful for you to visit our website and know more about our products, people & processes. This will help you decide if a career with us is right for you, and ensure that you send in your application with relevant and correct information.

Complete the application

Every job has a specific set of requirements. In order to boost your chances of being hired, please send in a complete application with all supporting documents and information that is needed by our team. It is good to be accurate, truthful, and correct in your application. We would recommend that you review your application before sending it to us, and focus on quality of content rather than quantity of information.

Referrals

Referrals and references help boost job applications. Getting someone to write a testimonial or recommendation for you can certainly strengthen your prospects. Please be sure to include all contact details of the person who is referring you to us. We may contact the person to find out more about you, so making it a professional and honest referral will help you.

Follow the instructions

This is the biggest application tip that we can give you: read the instructions thoroughly before you send the application over to us. Following the instructions correctly & fully will ensure that your resume goes through the hiring process smoothly and gets processed by the right person at the right time. It will increase your chance of being called for an interview and getting hired.

Application Process

Resume screening

Send in your resume with all the information required. We usually take 10 working days to look over the applications and arrive at a decision – we promise to let you know either way. If your resume is cleared, you move to the next stage in the recruitment process.

Preliminary meeting

This can take place via a video call or a phone call, or even a direct meeting. This preliminary meeting gives us the chance to get to know you more and to clear you for the next round of assessment.

Assessment round

In this round, you will go through a technical or a functional assessment depending on the role that you have applied for. There is also a DiSC assessment round for candidates who apply to us for key roles.

Final interview

If you have made it this far then you get to meet the team leaders or top management of our company – depending on the job that you have applied for. The final interview helps us understand you even more before we hire you for the job.

Apply Now

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stack developer jobs in cheran ma nagar coimbatore tamil nadu

MarTech – Marketing Automation (Zoho CRM) – Specialist

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Software Engineer PHP

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