Area Sales Officer — Bhubaneswar
Vansh Homes | Kitchen Appliances & Accessories
Own your beat. Visit dealers daily. Collect orders. Build Vansh Homes one counter at a time across Bhubaneswar and around.
Location
Bhubaneswar(Field-Based)
Employment Type
Full-Time
Reports To
RSM / Business Head
Department
Sales & Distribution
Start Date
Immediate
Experience
1–4 years
Compensation: ₹30,000 – ₹40,000 per month (CTC)
Base ₹20,000–₹25,000 + field incentive tied to dealer additions, orders collected, and collections rate. 80% of incentive paid on billing; 20% released on confirmed collections.
About Vansh Homes
Vansh Homes is a growing kitchen appliances and accessories brand offering gas stoves, cookware, LPG/PNG accessories, and utility products for Indian homes. We operate through a structured multi-channel model — general trade, institutional/B2B, e-commerce, and direct-to-consumer — with a nationwide distribution network and an ambitious 90-day expansion plan underway.
We are building a professional, data-driven team to scale the business to the next level. If you are someone who takes ownership, drives results, and thrives in a structured but fast-moving environment, we want to hear from you.
About the Role
The Area Sales Officer is a field-first, execution role. Your day starts at the first retail counter and ends with every visit, order, and lead logged in CRM before 7 PM. You are the face of Vansh Homes to hundreds of kitchen appliance dealers across Bangalore — responsible for activating new dealers, collecting orders, deploying brand visibility materials, and ensuring collections stay on track. This is a high-activity, high-accountability role. If you thrive in the field and take pride in your numbers, this is for you.
Key Responsibilities
Daily Field Execution
- Conduct 20–25 retail counter visits per day across your assigned Bangalore territory — every visit logged in CRM with GPS timestamp
- Deliver product demonstrations at 5+ counters daily — show product features, handle objections, leave the retailer informed and interested
- Identify 2–3 new dealer prospects per day — qualify, introduce Vansh Homes, and initiate onboarding process
- Collect 8–10 purchase orders per day from active dealers — cash, cheque, or credit as per approved terms
- Collect field payments from dealers where possible; flag all overdue accounts to the RSM same day
Dealer Onboarding & Activation
- Onboard new dealers end-to-end: collect KYC documents, set up first stock delivery, explain scheme and pricing, get first order placed within 3 days of sign-up
- Follow up on all newly onboarded dealers within 7 days to confirm stock received, shelf placed, and reorder discussed
- Classify new dealers into Tier A / B / C based on potential; report classification to RSM for engagement planning
- Drive repeat ordering — track which dealers from Month 1 are still active and follow up on lapsed accounts immediately
Retail Visibility & Branding
- Deploy branding materials (shelf strips, counter mats, demo kits, catalogues) at every counter visit — carry materials daily
- Coordinate with RSM for glow sign installation at Tier A counters; confirm vendor installation within 5 days of approval
- Conduct retail audit at 10+ counters per day: photograph shelf placement, branding visibility, competitor presence; upload same day
- Flag counters where branding is damaged, missing, or competitor-dominated; escalate to RSM for priority deployment
Collections Support
- Collect field payments from dealers on every visit — log amount, payment mode, and invoice reference in CRM same day
- Remind all dealers with outstanding >15 days on every visit; escalate to RSM if dealer refuses to pay or disputes invoice
- Ensure personal territory collections rate stays above 80%; personal incentive is linked to collections, not just billing
CRM & Reporting
- Log every visit, order, lead, and collection in CRM before 7 PM same day — no backlogs, no batch entries
- Submit weekly visit summary to RSM every Friday: total visits, orders, new dealers, collections, open issues
- Share market intelligence on Bangalore trade: competitor pricing, new product launches, dealer feedback, any territory risks
Key Performance Indicators (KPIs)
Your performance will be measured against the following targets:
KPI
Target (Month 3)
Measurement
Daily Retail Visits (Avg)
20–25 per day
CRM visit log (GPS timestamped)
Product Demos per Day (Avg)
5+ per day
CRM demo log
New Dealer Leads per Day (Avg)
2–3 per day
CRM lead entries
Orders Collected per Day (Avg)
8–10 per day
Order summary report
New Dealers Onboarded (Cumulative)
150–200 by Day 90
MIS dealer count
Dealer Repeat Order Rate
40%+ by Day 90
CRM order history
Personal Collections Rate
80%+ per month
Ageing report
Retail Counters Audited & Photographed
50+ per week
CRM photo audit log
What We Are Looking For
Mandatory
- 1–4 years of field sales experience — FMCG, consumer durables, kitchen appliances, hardware, or general trade
- Comfortable with 20–25 counter visits per day on foot and by two-wheeler across the city
- Proficiency in CRM data entry — all visits must be logged same day, every day
- Basic familiarity with trade terms: credit days, purchase orders, invoice reconciliation
- Valid two-wheeler licence and own vehicle preferred (fuel reimbursement provided)
Strongly Preferred
- Prior dealer activation experience in Bangalore — existing relationships with kitchen, hardware, or home goods retailers
- Experience in kitchen appliances, cookware, or LPG accessories category
- Kannada language proficiency strongly preferred for effective dealer communication in local markets
- Familiarity with CRM tools (Zoho, LeadSquared, or equivalent)
Attributes
- High energy — you are on your feet all day and still log your data before going home
- Consistent — your visit count on a difficult day is the same as on an easy day
- Persuasive — you can walk into a new counter and leave with a trial order
- Accountable — you own your numbers; you do not wait for the RSM to flag a miss
What You Will Get
- Salary: ₹25,000–₹40,000/month CTC with field performance incentive
- Incentive structure tied to what you actually control: dealer adds, orders, and collections
- Full branding kit and demo materials provided — you are equipped before your first visit
- Daily support from RSM — you are not in the field alone
- Clear 30-60-90 day targets from Day 1 — you always know exactly what success looks like
- Career path: consistent performance leads to Senior ASO and then RSM consideration as the team grows
HR - 8130475900
Pay: ₹30,000.00 - ₹60,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
Experience:
- Home Appliances : 3 years (Required)
- Kitchen Appliances: 3 years (Preferred)
Work Location: In person
