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Growth Marketer & CRM Strategist

Snapmint -
Bengaluru, Karnataka

Apply Now

Job details

2 days ago

Qualifications

TensorFlow
PyTorch
Engineering
SQL
IVR
Bachelor's degree
Machine learning
Data science
Clustering
Python
Analytics

Full job description

Job Description

About Snapmint:

Snapmint is a leading fintech company redefining access to consumer credit in India. With over 10 million
customers across 2,200+ cities, our zero-cost EMI platform enables responsible purchases without the need for a credit card across categories like fashion, electronics, and lifestyle. India has over 300 million credit-eligible consumers, yet fewer than 35 million actively use credit cards. Snapmint addresses this gap by offering a trusted, transparent alternative grounded in financial inclusion and ethical lending practices.

Founded in 2017, Snapmint is a profitable, high-growth company doubling year-on-year. Our founding team, alumni of IIT Bombay and ISB, brings deep experience from companies like Oyo, Ola, Maruti Suzuki, and has successfully built and exited ventures in ad-tech, patent analytics, and bank-tech.We are building the future of responsible consumer finance, simple, transparent, and customer-first.

Skills Required

Growth Manager,CRM,Clevertap,Whatsapp Marketing,Push Notification,CRM Strategy,CRM Management,CRM Analytics,User Acquisition,IVR,SQL,Python

Role

Role Overview
This is a high-impact role at the intersection of growth, storytelling, and customer insight. You will shape how millions of users experience Snapmint across their lifecycle — bringing stronger narrative, sharper messaging, and deeper customer understanding into a highly data-driven system.

Key Responsibilities:
CRM Strategy & Messaging

Define and standardise communication across push, SMS, WhatsApp, email, and IVR
Build structured messaging playbooks across lifecycle stages

Build Lifecycle Campaigns & Narrative

Translate data-led journeys into clear, user-centric communication
Own messaging for activation, engagement, cross-sell, and win-back campaigns

Customer Research & Insights (core focus)

Bring the voice of the customer into lifecycle marketing
Conduct qualitative and quantitative research to understand user motivations
Partner with analytics to connect behavioral data with underlying intent
Translate insights into more effective messaging and campaigns

Rewards & Engagement Programs

Shape the identity and communication of the rewards/loyalty program
Ensure consistent and compelling user-facing narratives

Cross-functional Collaboration

Work closely with lifecycle, campaign, and product teams
Develop and review creative briefs to ensure quality and consistency

Brand & Communication Quality

Maintain consistency in tone and messaging across all user touchpoints
Track engagement quality metrics (CTR, conversion, uninstall rates) alongside growth

Requirements:

Bachelor's degree in engineering
2-3 years of experience in data science or machine learning (consumer tech experience is a plus).
Strong programming skills in Python, SQL.
Experience with ML libraries (scikit-learn, XGBoost, LightGBM, TensorFlow, PyTorch, etc.)
Deep understanding of clustering techniques, classification, regression and hypothesis testing.

Location

Bengaluru, Karnataka, India

Years Of Exp

Up to 4 years

Posted On

15-May-2026

Apply Now

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