Role description
Led by founder and CEO Robert Keane, Cimpress invests in and helps build customer-focused, entrepreneurial mass customization businesses. Through personalized physical (and digital) products, we empower over 17 million global customers to make an impression. Cimpress generates billions in annual revenue across customized print products, signage, apparel, packaging, and more, supported by a diverse and global portfolio of businesses.
As a National Pen brand, Pens.com provides custom marketing solutions across 22 countries, helping businesses connect with their customers through personalized promotional products. Our global footprint spans North America, Europe, Africa, and India, enabling scalable and reliable delivery worldwide.
About the Role:
We are seeking a Senior Web Analyst to join our E-commerce Analytics team. This role drives data-informed decision-making across the website experience, delivering actionable insights that improve performance and enhance the end-to-end customer journey.
Working closely with the website team, data engineers, and cross-functional stakeholders, this role focuses on analyzing website performance, identifying opportunities, and providing insights that inform optimization and strategic direction. It also translates business questions into clear analytical frameworks and ensures consistent, reliable metrics for decision-making.
The ideal candidate combines strong business acumen with solid technical skills, including SQL and dashboarding. Comfortable working with large datasets, they define scalable metrics, focus on the “so what” to drive impact, and partner with analysts to transform raw data into curated, analysis-ready datasets that support website and business decisions.
This is a highly collaborative role for someone who thrives at the intersection of data, digital experience, and business and is passionate about improving website performance through insights.
Key Responsibilities:
Strategic Influence: Identify high-impact opportunities and provide data-driven recommendations to improve website performance and support business priorities
Problem Framing: Translate ambiguous business questions into structured analytical approaches and actionable outputs
Website Analytics & Insights: Analyze website performance, user behavior, and key journeys; deliver insights to guide optimization efforts
User Experience Optimization: Conduct deep-dive analyses to identify friction points and improve the end-to-end customer journey
Experimentation & KPI Tracking: Define and monitor key metrics, analyze A/B tests, and measure performance to drive continuous improvement
Stakeholder Partnership: Collaborate with the website team and cross-functional partners to align analytics with business needs
Merchandising & Business Support: Provide ad-hoc analysis on category performance, assortment trends, and other business initiatives as needed
Data Enablement: Ensure high-quality, analysis-ready datasets and consistent metric definitions across the organization
Qualifications:
Experience: 5–7 years in web analytics, product analytics, or business analytics, preferably in e-commerce or digital environments
SQL & Database Management: Expert-level SQL for complex data transformation, modeling, and analytical querying within cloud data warehouses (Snowflake, BigQuery)
BI & Data Modeling: Proven experience building data models and dashboards in BI tools (e.g., Looker, Looker Studio); experience with LookML or similar tools is a plus
Analytics & Dashboarding: Strong experience defining metrics, analyzing user behavior, and delivering actionable insights
Business Acumen: Ability to translate data into recommendations that drive website performance and business outcomes
Experimentation & Testing: Experience with A/B testing, funnel analysis, and performance measurement
Collaboration & Communication: Strong ability to work with cross-functional teams and communicate insights clearly to both technical and non-technical audiences
Experience in e-commerce or digital product environments
Familiarity with marketing, merchandising, or conversion analytics
Experience working with cross-functional digital or website teams
Opportunity to directly influence product strategy and business performance
Collaborative, dynamic work environment
Professional growth and development opportunities
Competitive compensation and benefits package
Why You'll Love Working Here:
Being at Cimpress means that you don’t see work as just a building, a desk or a manufacturing floor. You see it as a chance to take a step forward in your career journey—and your life. We strive to give you everything you need to learn, grow, and succeed. Through innovation, collaboration, and perpetual exposure to what’s next, we’re always pushing boundaries and broadening our horizons. We embrace the chance to operate outside of our comfort zone to discover what we’re capable of. Some might call that a challenge; we just call it another great day at work.
Equal Opportunity Employer:
Cimpress is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status, or any other basis protected by human rights laws or regulations. This list is not exhaustive, and, in fact, in many cases, we strive to do more than the law requires.
We're Remote-First:
In 2020, Cimpress adopted a remote-first operating model and culture. We heard from our team members that having the freedom, autonomy, and trust in each other to work from home and the ability to operate when they are most productive empowers them to be their best. Vista also provides collaboration spaces for team members to work physically together when it's safe to do so and when in-person collaboration will deliver the best results. Currently we are enabled to hire remote team members in over 30 US states as well as several countries in Europe, including Spain, Germany, the UK, the Czech Republic, the Netherlands, and Switzerland.
Skills
About Cimpress
Founded in 1995, Cimpress empowers millions of customers around the world to make an impression through personalized, high-quality printed and custom products. A global leader in mass customization, Cimpress builds technology and supply chain capabilities that enable customized print, signage, packaging, and apparel products at scale through its family of customer-focused businesses. Cimpress India is a strategic talent hub that enables Cimpress businesses to build and scale teams in India. The organization operates a centralized talent container model that removes operational complexity and provides end-to-end support across hiring, HR, finance, compliance, and administration. With 2,500+ team members across Ahmedabad, Bengaluru, and Mumbai, Cimpress India delivers technology, graphics services, shared capabilities, analytics, and business operations that advance Cimpress’ long-term strategy. Join us on a journey to help millions of businesses build brands, stand out, and grow.
