KRA1
Sales Planning and DSA Management
Define and execute a plan for target achievement in conjunction with ASMABHFL, considering competitive forces and local trends
Scan the local market and competitor offerings on a periodic basis, and work closely with DSA network to tweak efforts accordingly
Constantly review DSA network for effectiveness and drive operational efficiencies to ensure active DSA relationships are working optimally to achieve business objectives
Provide data for and compile periodic MIS reports for disbursements, profitability, DSA performance, NPAs, market expansion, etc.; also use insights to provide DSA partners feedback proactively
KRA2
Customer Acquisition/ Engagement
Identify local business growth opportunities, and refine DSA engagements accordingly
Work closely with DSA partners on identified prospects for relationship origination by deploying a partnership mindset and sharing product characteristics and USPs effectively to drive favorable closure and customer satisfaction
Communicate with in-process prospects and DSA partners to ensure clarity on transaction status and proactively drive for operational compliance to ensure timely approvals
Deploy schemes to drive DSA engagement, sales and profitability, ensuring dual focus on sales expansion and cost optimization
KRA3
Operational Effectiveness
Track and ensure efficient DSA business processes/ operations across the Customer Lifecycle (Sourcing, Approval, Servicing, Collections)
Drive process efficiencies and faster TATs through interfacing with stakeholders across processes and functions (Risk, Operations, Sales Governance)
Adopt improved processes and best practices in order to enhance operational effectiveness, productivity and overall business contribution of DSAs for ABHFL
KRA4
Cross-Selling across ABC products
Drive DSA partner efforts as per Cross-Selling strategy agreed with ASMABHFL, interfacing with end customers/ prospects as required
KRA5
Self-Development and Internal Stakeholder Management
Stay up to date on market developments, DSA engagement practices/ innovations, negotiation and relationship building skills for enhanced customer acquisition and engagement efforts through the DSA channel
Attend relevant technical and behavioral trainings/ seminars and work on self-development initiatives
Coordinate with internal stakeholders for smooth operations and alignment towards achievement of targets
KRA6
Portfolio & Risk Management
Track and ensure efficient DSA business processes/ operations across the Customer Lifecycle (Sourcing, Approval, Servicing, Collections)
Drive process efficiencies and faster TATs through interfacing with stakeholders across processes and functions (Risk, Operations, Sales Governance)
Adopt improved processes and best practices in order to enhance operational effectiveness, productivity and overall business contribution of DSAs for ABHFL
KRA7
Cross-Selling across ABC products
Drive DSA partner efforts as per Cross-Selling strategy agreed with ASMABHFL, interfacing with end customers/ prospects as required
KRA8
Self-Development and Internal Stakeholder Management
Stay up to date on market developments, DSA engagement practices/ innovations, negotiation and relationship building skills for enhanced customer acquisition and engagement efforts through the DSA channel
Attend relevant technical and behavioral trainings/ seminars and work on self-development initiatives
Coordinate with internal stakeholders for smooth operations and alignment towards achievement of targets
KRA9
Portfolio & Risk Management
Work with the Risk, Operations and Sales Governance teams to ensure adherence to risk management and control mechanisms
Liaise proactively with DSA partners and end prospects/ customers for clarity on and adherence to risk management measures
Compile and ensure systematic, accurate MIS on NPAs and credit trends, providing inputs on factors impacting portfolio quality