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Assistant Manager - GTM Marketing (EMEA)
Zycus —Bengaluru, Karnataka
- Full-time
- Sales
- Salesforce
- Research
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- Email
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- Travel
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Associate Director - Account Executive
CleverTap —Bengaluru, Karnataka
- Full-time
- CRM software
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Inbound Senior SDR
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CleverTap —Mumbai, Maharashtra
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Senior Business Analyst
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- Full-time
- System design
- Scripting
- In-person
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Assistant Manager - GTM Marketing (EMEA)

Zycus
Bengaluru, Karnataka

Apply Now

Job details

Full-time

Qualifications

Sales
Salesforce
Research
Master's degree
Analysis skills
Bachelor's degree
Sales pipeline
Less (style sheet language)
Business Administration
HubSpot
AI
MBA
B2B Marketing
Communication skills
Marketing
Performance marketing

Full job description

About Us

Zycus is a global leader in Source-to-Pay (S2P) procurement software, helping large enterprises drive efficiency, compliance, and measurable value across their procurement and finance operations. Trusted by leading Fortune 1000 organizations worldwide, Zycus enables procurement teams to move from cost control to strategic value creation.

At the core of Zycus’ platform is Merlin AI, an advanced AI-powered engine that brings intelligence, automation, and predictive insights across the entire procurement lifecycle—from sourcing and contract management to procurement, invoicing, and supplier management. Merlin AI empowers Chief Procurement Officers and finance leaders to make faster, smarter decisions with real-time visibility and actionable insights.

Zycus is consistently recognized by top industry analysts such as Gartner, Forrester, and IDC for its innovation, depth of functionality, and strong customer outcomes. Known for its enterprise-grade solutions, global delivery model, and customer-first mindset, Zycus partners closely with organizations to modernize procurement and unlock long-term business value.

With a strong global presence across North America, EMEA, and APAC, Zycus continues to invest aggressively in product innovation, AI-led capabilities, and brand leadership—shaping the future of intelligent procurement.

We Are An Equal Opportunity Employer:

Zycus is committed to providing equal opportunities in employment and creating an inclusive work environment. We do not discriminate against applicants on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, or any other legally protected characteristic. All hiring decisions will be based solely on qualifications, skills, and experience relevant to the job requirements.

Job Description

Zycus is looking for an Assistant Manager - GTM Marketing. In this role, you will be required to leverage your understanding of the product, market and use cases to enable the company to sell better and faster. You will be involved in executing highly successful go-to-market strategies and delivering impactful narratives for our sales teams. Zycus is looking for a growth hacker responsible for driving go-to market activities. The incumbent would be responsible for performance marketing demand generation activities, with hands-on experience with managing LinkedIn campaigns, Google PPC/ analytics etc. You will work closely with marketing operations, sales, product, customer success and most other teams within the organization.

What You’ll Do:

Demand Generation

Understand the nuances of each market and develop market specific content & digital marketing plan to build awareness, interest, and consideration.
Plan and manage integrated demand generation campaigns across different channels. E.g., email campaigns, PPC ads, LinkedIn paid campaigns etc. to build pipelines.
Experience in Account Based Marketing campaigns (less about the technology, but more about the thought process)
Planning and organizing roundtables & events (ground events / webinars) either own or 3rd party to generate leads.
Optimize campaigns to maintain channel efficiency.
Identify new channels for developing the sales pipeline.
Generate relevant content covering whitepapers, e-books, case studies, blogs, research reports etc.
Develop key partnerships with third parties like research houses, technology partners, knowledge partners etc. for running joint marketing programs.
Build competitive intelligence and create shadow marketing programs.
Identify relevant local PR / publications to drive branding initiatives.

Teamwork & Collaboration

Collaborating with internal stakeholders and cross functional teams to gather knowledge sources for working on all content and demand generation activities.
External vendor and partner management wherever required.
Engaging with industry influencers and creating a strong network of thought leaders

Job Requirement

What are we Looking For:

A great leader who can make a big impact and lead the growth of our business.
Someone who has worked in the Europe, UK, or US region is preferable.
3-6 years of experience in B2B SaaS marketing (Growth/ Go to Market) with deep understanding and experience in building sales pipeline.
Ability to bring in creativity to the role, while also being deeply data-driven and analytical in approach.
Well-versed with marketing automation tools such as HubSpot, Salesforce etc.
Hands-on experience with managing LinkedIn campaigns, Google PPC/ analytics etc.
Excellent written and verbal communication skills
Astute analytical ability – should have a natural flair for working with large data sets and identify trends and patterns to enable data-driven decision-making.
Should be an MBA graduate from a Tier I B-School

Why You Should Work with Us?

Marketing recognized by Gartner as a key strength: In the 2026 Gartner Magic Quadrant for Source-to-Pay, Gartner explicitly cited Zycus’s marketing as one of its strongest points, highlighting sustained investment in brand, Merlin AI visibility, and effective regional engagement.
Build on a brand enterprise buyers already trust: Gartner clients specifically cite Merlin AI as a reason for engaging with Zycus—giving marketers an analyst-validated story that resonates with C-suite buyers.
Enterprise-scale impact: Work on strategic GTM initiatives targeting CPOs, CFOs, and global procurement leaders, influencing complex, high-value enterprise deals.
Global scope with real ownership: Drive marketing across North America, EMEA, and APAC, balancing global brand building with region-specific execution.
Marketing with a seat at the table: Partner closely with Sales, Product, and senior leadership, with clear visibility into how marketing directly impacts pipeline, deal velocity, and growth.

About Zycus:

Apply Now

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