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Business Development Executive

ETG Digital
Mumbai, Maharashtra

Quick apply

Job details

Qualifications

Salesforce
Lead generation
Research
Business development
Communication skills

Full job description

Role Overview

We are looking for a driven Business Development Representative (BDR) with around 3 years of experience in the Salesforce ecosystem, who has worked across US and India markets. The ideal candidate should have a strong understanding of Salesforce products and experience in outbound prospecting, lead generation, and engaging enterprise decision-makers.

Key Responsibilities

Account & Market Research

Identify and research target accounts and key decision-makers across US and India regions.
Build and maintain a high-quality database using tools like LinkedIn, CRM platforms, and other research tools.
Analyze industry trends, company insights, and market signals to enable targeted outreach.

Outbound Prospecting & Social Selling

Execute outbound prospecting through LinkedIn, email, and other digital channels.
Engage with prospects across levels, including senior stakeholders and decision-makers.
Personalize outreach messaging based on industry, use cases, and Salesforce solutions.
Actively participate in relevant communities and groups to build awareness and pipeline.

Email Campaigns & Lead Nurturing

Plan and execute targeted email campaigns to generate and nurture leads.
Track campaign performance (open rates, response rates, conversions) and optimize outreach strategies.
Maintain consistent follow-ups to move prospects through the funnel.

Sales Collaboration & Pipeline Management

Qualify leads and schedule meetings for the sales team.
Track all activities, leads, and interactions within CRM systems.
Collaborate closely with sales and marketing teams to improve lead quality and conversion rates.
Provide regular reporting on pipeline, outreach performance, and key metrics.

Product & Market Understanding

Develop a strong understanding of Salesforce products (Sales Cloud, Service Cloud, Marketing Cloud, etc.) and related services.
Effectively communicate value propositions aligned to customer needs and industry use cases.

Targets & Performance

Achieve or exceed monthly and quarterly lead generation and meeting targets.
Continuously improve outreach efficiency and pipeline contribution.

Required Skills & Experience

3+ years of experience in a BDR role within the Salesforce ecosystem
Proven experience working with US, UAE and India markets (any two regions is also okay)
Strong understanding of Salesforce products and services
Experience in outbound prospecting, cold outreach, and social selling
Familiarity with tools such as Salesforce CRM, LinkedIn Sales Navigator, email automation tools
Strong communication, research, and stakeholder engagement skills
Data-driven mindset with ability to track and optimize performance metrics.
Experience working in a Salesforce partner or consulting organization
Exposure to enterprise or mid-market accounts

Quick apply

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