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Activation Marketing - Orthodontics

3M -
Bengaluru, Karnataka

Apply Now

Job details

Full-time

Qualifications

Marketing

Full job description

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description:

Activation Marketing – Orthodontics – 3M Oral Care India (Based at Bangalore)

Demand Generation

Marketing campaign Planning and execution for Orthodontic portfolio
Define local social media/media/key platforms for communications
Execute on End-user communications through multi channel approach to drive demand for OCSD products
Recommendation on media buys

Sales Partnership And Engagement

Delivering programs/promotions/new product materials to field sales
Close alignment/partnership with sales teams to deliver programs
Ensure salesforce compliance w.r.t campaign execution for digital, offline and educational activities

Scientific Marketing Support

Regulatory and legal alignment for
Interfacing with Clinical specialists & SA&E team – technical/ whitepapers/customer testimonials – ensuring meets customer requirements/local regulations

Marketing Requirements

Leverage Customer Ops activities/support to deploy programs (Communication, Media Relation, expos & Events, POS)
Provides insights of local market, product performance, customer demand and feedback
Liaison to the local functions like customer service, sales force, application engineering, regulatory
Competitive intelligence
Ensure local regulatory and packaging compliance for portfolios/programs
Align to Campaign outcomes/input/results
Capture and communicate the NPI voice of market, ideas, local needs
Manage local calendar of execution

Marketing Updates

Owner of the audience evolution – aggregate view of the local audience and articulating that to the management and Asia team.
Ensure monthly reports and dashboards are shared with Asia team.

Channel

Help build eCommerce capabilities of channel partners
General and specific channel partner engagement/ execution of through channel marketing plans – via MDF and CIP programs.
Syndication to the channel partner to drive local market growth
Support Trade shows, Customer events

Primary Metrics

Portfolio Performance % Growth / COGS of Orthodontic Portfolio
Demand Generation activity performance
Marketing Program execution and Impact (MROI%)
Organic Local Currency growth %
End user demand generation

Secondary Metrics

Priority project completion
Progress on local needs

Your Skills And Expertise
To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

Business and Marketing education and experience
Minimum 3 years of experience in a Marketing role – preferably consumer facing roles
Excellence in marketing disciplines (price, portfolio, end-user, channel, communication)
Knows customers and market dynamics, key market trends
Knows Digital Marketing with an emphasis on consumer/ end customer marketing
Has the personality to convince and engage sales teams

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.

Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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