Location: Mumbai, India
Experience: 7+ Years
Reports to: Trupti Sonalkar (Digital Marketing Director)
Position Overview
Pulse Software Solutions is seeking a seasoned Digital Marketing Lead to spearhead our end-to-end brand growth and drive strategic results across diverse client projects. This senior-level role requires a strategic thinker who is equally comfortable with hands-on execution. You will be responsible for leading, building, and hiring a high-performing marketing team, enhancing our organic search authority, cultivating a premium LinkedIn presence, and developing high-converting content strategies.
The ideal candidate has a proven track record of scaling brands from the ground up, possesses a deep, data-driven understanding of the digital landscape, and thrives in a leadership capacity. In this position, you will work directly under the guidance of Trupti Sonalkar, Digital Marketing Director at Pulse Software Solutions, an industry maestro who leads 100+ active SEO projects and brings over 11 years of extensive, multi-million dollar account management experience. This role offers an incredible, career-defining opportunity to collaborate with and learn from a recognized authority in search marketing and analytics.
Core Responsibilities
- Team Leadership & Building: Take ownership of hiring, mentoring, and leading a dynamic, expanding digital marketing team. Scale departmental capabilities to support a robust portfolio of client initiatives.
- Client Project Management: Strategize, oversee, and execute data-driven marketing and SEO roadmaps tailored across multiple client projects to optimize ROI and ensure maximum campaign impact.
- SEO & Organic Growth: Define and execute a comprehensive corporate and client SEO roadmap. You will be responsible for improving domain authority, keyword rankings, and technical SEO health while creating content designed to rank and convert.
- LinkedIn & Employer Branding: Elevate our brand presence on LinkedIn. You will develop a consistent voice to position the company as an industry leader and a preferred employer.
- Content Strategy: Oversee the global content calendar across the company blog, social media, and email channels. You will produce and commission educational content that builds audience trust.
- Performance Marketing: Plan and manage paid campaigns across Google, Meta, and LinkedIn. Your focus will be on lead quality and ROI optimization rather than vanity metrics.
- Analytics & Reporting: Establish performance dashboards and provide monthly insights to leadership. Mastery of GA4 and data visualization is essential for this role.
Required Qualifications
- Experience: Minimum 7+ years of hands-on experience in digital marketing, specifically within SEO, content, and multichannel campaigns.
- Leadership & Hiring: Demonstrated capability or strong aptitude in leading, building, and hiring marketing personnel. Prior experience managing multi-client project scopes is highly preferred.
- Technical Proficiency: Advanced skills in AI tools, Ahrefs, SEMrush, Moz, Google Tag Manager, Google Search Console, and GA4.
- Proven Results: Ability to demonstrate past success through tangible data, including organic traffic growth, audience expansion, and lead generation.
- Communication: Exceptional writing skills with the ability to adapt tone for different platforms. Strong presentation skills for reporting to senior leadership.
Preferred Qualifications
- Experience in B2B marketing or the SaaS sector.
- Expertise in marketing automation tools such as HubSpot or Mailchimp.
- Prior experience building a marketing department or function from the ground up.
Company Offerings
- Mentorship & Development: Direct visibility and strategic collaboration with Trupti Sonalkar, benefiting from her 11+ years of industry expertise and blueprint, leading 100+ SEO campaigns.
- Autonomy: The budget and authority to implement best practices, expand your team, and properly build the marketing function.
- Growth: A fast-paced environment that values leadership, execution, and rewards high performance.
Pay: ₹80,000.00 - ₹90,000.00 per month
Benefits:
- Flexible schedule
- Leave encashment
- Paid sick time
- Paid time off
- Work from home
Work Location: Hybrid remote in Mumbai, Maharashtra (Mumbai, Mumbai District)
