Position: Salesforce Marketing Cloud Developer
Department: Engineering
Job Type :- Full Time
About Us:
TRU is a Global Leading Organization dedicated to leveraging cutting-edge technology to drive business innovation and growth. We're architects of online experiences, innovators in the digital landscape, and partners in our clients' success stories. Our journey began with a simple yet powerful vision — to transform businesses through strategic and creative digital solutions.
At TRU, we pride ourselves on a holistic approach to digital excellence. We don't just create websites or run marketing campaigns; we craft immersive digital journeys that resonate with audiences. From the inception of an idea to its execution, we bring together a team of passionate professionals who thrive on pushing boundaries and challenging the status quo.
Our global team comprises of industry experts hailing from Canada and APAC realms including India and Indonesia having creative and innovative minds. We are tech-savvy enthusiasts and bring a wealth of intelligence and expertise to the table. Whether it's web development, design, digital marketing, or emerging technologies, we're here to navigate the complexities and deliver solutions that make a lasting impact
Position Overview :-
We are looking for a skilled Salesforce Marketing Cloud Personalization Developer to design, implement, and optimize real-time personalization and customer engagement solutions. You will work cross-functionally with marketing, data, and engineering teams to deliver tailored customer experiences across web, mobile, and email channels.
Job Location and Address:
This requirement is Full Time and working from the office only. No Hybrid or Remote. The Incumbent is required to work in the following location:
Plot No E 275, Industrial Area, Sector 75, Sahibzada Ajit Singh Nagar, Punjab 160071
Key Responsibilities:-
Personalization & Development
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Implement and configure Salesforce Marketing Cloud Personalization (MCP/Interaction Studio) for web, mobile, and email channels
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Build and maintain sitemap configurations using JavaScript to capture behavioral data and trigger personalized experiences
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Develop custom recipes, rules, and algorithms to power product/content recommendations
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Create A/B and multivariate tests to optimize campaign performance
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Build and manage campaigns, promotions, and Einstein-powered recommendations
Integration & Data
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Integrate MCP with Salesforce CRM, Marketing Cloud, and third-party platforms via APIs and event streams
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Configure catalog and identity resolution to unify customer profiles across touchpoints
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Implement ETL pipelines and data feeds for product, content, and user attribute ingestion
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Troubleshoot data capture issues, identity stitching, and event tracking
Collaboration & Strategy
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Partner with marketing and analytics teams to translate business requirements into technical personalization strategies
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Provide recommendations on segmentation, audience targeting, and engagement tactics
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Document configurations, integration architectures, and best practices
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Support QA and UAT processes for personalization deployments
Required Qualifications
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4+ years of experience with Salesforce Marketing Cloud Personalization (Interaction Studio) or similar personalization platforms
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Strong JavaScript proficiency, particularly for sitemap development and web SDK implementation
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Experience with REST APIs and event-driven integrations
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Familiarity with Salesforce Marketing Cloud (SFMC) ecosystem — Journey Builder, Email Studio, Data Extensions
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Understanding of customer data platforms (CDP), identity resolution, and behavioral data capture
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Solid grasp of HTML/CSS for template and experience customization
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Experience with A/B testing methodologies and analytics interpretation
Preferred Qualifications
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Salesforce Marketing Cloud certifications (MCP Consultant, Email Specialist, or equivalent)
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Experience with Salesforce Data Cloud (CDP) integration
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Familiarity with JSON, SQL, and AMPscript
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Exposure to tag management systems (e.g., Google Tag Manager)
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Understanding of GDPR, CCPA, and consent management as it relates to personalization
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Experience in e-commerce, retail, or financial services verticals
