Senior Content Writer / Copywriter (Luxury Brands)
Location: Kanjurmarg (Central Mumbai) & Marine Drive (South Mumbai)
Work Mode: Work from Office
Experience: 10–12 Years
CTC: ₹15–18 LPA
Notice Period: Immediate to 1 Month
Interview Process:
1.HR Screening (Virtual)
2.Technical Evaluation Either Virtual or F2F
3.Writing Assignment
4.Founder Round Either Virtual or F2F
Role Summary
This is a high-end, senior writing role responsible for building and maintaining the complete written communication for two luxury design brands. The focus is not on content volume, but on premium, editorial-quality writing that defines brand perception.
You will own all written communication across digital, editorial, campaign, and client-facing platforms for both brands — each requiring a distinct tone, voice, and positioning.
Key Responsibilities
1. Editorial & Brand Content (The Quarry)
Write long-form editorial content (500–1200 words): origin stories, material provenance, geological history, design philosophy
Create all Instagram, LinkedIn, and Pinterest content — minimal, refined, non-promotional tone
Write website copy including product descriptions, collection narratives, and brand storytelling
Develop campaign headlines and narrative concepts
2. Design & Narrative Content (Design First)
Write project narratives, design stories, client journeys, and philosophy-driven content
Create warm, design-led social media content across platforms
Define and write founder voice narratives (vision, philosophy, brand positioning)
Develop emotionally strong campaign concepts and messaging
3. Cross-Brand Responsibilities
Write Meta & Google ad copy (luxury-appropriate tone per brand)
Develop video and Reel scripts (natural, non-scripted style)
Create client proposals, presentations, and email communication
Handle founder-level communication and official statements
Build and maintain separate brand voice documents for both brands
Review all outgoing content for tone consistency and brand alignment
Research deeply across design, architecture, materials, and luxury domains and convert into high-quality copy
Required Skills & Experience
Experience
10–12 years of content writing/copywriting experience
Strong portfolio across long-form editorial, social media, campaigns, and brand writing
Prior exposure to luxury, architecture, interior design, art, or premium lifestyle brands
Experience in maintaining or evolving a brand voice over time
Domain Knowledge
Strong understanding of materials (marble, stone, finishes, surface treatments)
Knowledge of interior design and architectural terminology
Familiarity with luxury editorial standards (Architectural Digest, Wallpaper*, Elle Decor, FT How To Spend It)
Core Skills
Ability to switch between two distinct luxury brand voices
Strong editorial judgment (clarity, restraint, structure, tone control)
Deep research ability without showing “research-heavy writing”
Strong understanding of SEO vs brand-led writing (distinct usage)
High attention to detail and narrative precision
Ability to work under feedback with maturity and ownership
Strong creative discipline and brand thinking
Tools
Google Workspace (Docs, Sheets, Drive)
CMS: WordPress or similar
Meta Business Suite / Later
SEO tools: Semrush / Ahrefs (reading-level understanding)
Project tools: Notion / Asana
Work Schedule
Monday to Friday: 9:00 AM – 6:00 PM
Saturday: 10:00 AM – 4:00 PM
What This Role Offers
Ownership of two premium luxury brand voices
Exposure to high-end design, architecture, and material storytelling
Work where writing quality matters more than volume
Opportunity to create editorial-level brand communication at scale
HR Screening Questions
1.Total years of professional content writing, copywriting, editorial writing, or brand communication experience?
2.Have you worked with luxury, premium, architecture, interiors, hospitality, lifestyle, or design brands?
a.Please mention examples.
3.What content formats have you handled?
(Website Copy, Blogs, Editorials, Emailers, Founder Notes, Campaigns, Social Media, Video Scripts, etc.)
4.Have you independently owned a brand voice for an extended period? Please explain.
5.Have you written for two different brands simultaneously with completely different tones of voice?
Have you written for luxury, architecture, interiors, furniture, marble, or design-related categories? Please explain.
6.Have you written founder communication, thought leadership articles, speeches, or personal brand content?
7.Have you written long-form editorial content (500+ words) for luxury audiences? Please share an example.
8.Have you written social media content and video/reel scripts? Which platforms?
9.Which design, architecture, luxury, or business publications do you regularly read?
10.What is the difference between writing for a luxury brand and writing for a premium or mass-market brand?
11.Is your portfolio available and does it include website copy, editorial writing, social media content, and campaign work?
12.Current CTC, Expected CTC, Notice Period, and Current Designation?
13.Are you comfortable working across both Design First and The Quarry and completing a writing assessment if shortlisted?
Pay: ₹1,500,000.00 - ₹1,800,000.00 per year
Application Question(s):
- notice period
- current annual ctc
- expected annual ctc
Work Location: In person
