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Lead Web Experience Designer
Simplify Healthcare —Pune, Maharashtra
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- HIPAA
- Master's degree
- Project management

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Lead Web Experience Designer
Simplify Healthcare —Pune, Maharashtra
8+ years of experience in web design, development, or digital experience, with at least 3 years in a lead or principal capacity owning web strategy and…

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Lead Web Experience Designer

Simplify Healthcare -
Pune, Maharashtra

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Job details

Qualifications

Web accessibility
Web design
Salesforce Marketing Cloud
Law
CSS
WordPress
Content management systems
Google Tag Manager
HIPAA
Git
UI design
Master's degree
PHP
Project management
Bachelor's degree
JavaScript
Adobe XD
UX
Marketing automation
WCAG
APIs
Sketch
UI
A/B testing
HubSpot
AI
Google Analytics
Figma
Communication skills
Python
Marketing
HTML

Full job description

Role:

As a Lead Web Experience Designer, you will own the digital presence across all brands in the Simplify Group portfolio. This is a high-scope role where you serve as the central owner of web strategy, design, and execution for five distinct brands: Simplify Healthcare, SimplifyX, Simplify Ventures, Simplify Alpha, and Maker’s Merci. Beyond brand websites, you will own the end-to-end digital experience for Connect, Simplify Group’s flagship annual conference — spanning the event website, Cvent configuration and management, attendee badge design and production, and mobile app setup and administration. You are a designer who codes, a developer who thinks in UX, and a digital operator who measures everything. This role demands depth across the full web stack and the operational range to manage complex, concurrent digital workstreams without losing quality or consistency.

Responsibilities:

Own the design, development, and maintenance of web properties across all five Simplify Group brands, ensuring each brand retains its distinct visual identity while meeting a shared standard of quality, performance, and accessibility.
Manage and govern multiple CMS environments (WordPress, Webflow, HubSpot CMS, Contentful, Squarespace), including architecture, templates, component libraries, and contributor governance across brand teams.
Build and maintain brand-specific design systems and shared component libraries, ensuring visual consistency and design velocity across properties.
Translate complex narratives across healthcare technology, venture investing, and community giving into web experiences that resonate clearly with each brand’s distinct audience.
Own the full digital experience for Connect, Simplify Group’s annual flagship conference, from pre-event through post-event — including event website, Cvent platform configuration, registration logic, session management, speaker and exhibitor portals, attendee communication workflows, and reporting.
Design attendee and VIP badge systems, including badge layout, variable data printing logic, sponsor recognition tiers, and production-ready files, coordinating with print vendors as needed.
Set up, configure, and manage the event mobile app (Cvent or equivalent), including session schedules, push notifications, sponsor content, interactive maps, networking features, and live polling integrations.
Own the full SEO roadmap across all Group web properties, covering technical SEO, on-page optimization, content architecture, schema markup, Core Web Vitals, crawlability, and indexation health.
Build and execute an Answer Engine Optimization (AEO) strategy to ensure Simplify Group brands surface prominently in AI-generated answers, featured snippets, and zero-click results across Google, Bing, and LLM-powered search surfaces.
Own the analytics stack across all Group web properties (GA4, Google Tag Manager, behavioral analytics tools like Hotjar or FullStory) with clean tracking, data governance, and reliable attribution.
Build and maintain real-time performance dashboards giving brand and marketing leadership visibility into traffic, engagement, pipeline influence, and conversion metrics per property.
Design, run, and analyze A/B and multivariate experiments across key pages, CTAs, forms, and user journeys using Optimizely, VWO, or equivalent.
Architect and implement web personalization strategies using tools such as HubSpot Smart Content, Mutiny, or Optimizely, tailored to each brand’s audience segmentation model.
Own the end-to-end web project lifecycle across all brands, from intake and scoping through design, development, QA, launch, and post-launch measurement.
Manage concurrent projects across five brands and the Connect conference using structured project management tools (Asana, Monday.com, Jira, or equivalent) with clear timelines, owners, and status visibility.
Define and enforce web governance policies across the Group, including page request intake, publish standards, QA checklists, accessibility reviews, and brand compliance.
Mentor and guide junior web contributors or agency partners where applicable, maintaining quality and consistency across all touchpoints.

Must have skills:

8+ years of experience in web design, development, or digital experience, with at least 3 years in a lead or principal capacity owning web strategy and execution across multiple brands or properties simultaneously.
Strong proficiency in HTML5, CSS3, and JavaScript (ES6+) with hands-on responsive and mobile-first development experience.
Proven experience managing and governing multiple CMS platforms (WordPress, Webflow, HubSpot CMS, Contentful, or Squarespace).
Proficiency in UX/UI design tools such as Figma, Adobe XD, or Sketch.
Deep working knowledge of Google Analytics 4, Google Tag Manager, and behavioral analytics platforms (Hotjar, FullStory, or equivalent).
Strong technical SEO expertise, including Core Web Vitals optimization, schema markup, crawlability, and indexation health.
Experience with A/B and multivariate testing platforms (Optimizely, VWO, or equivalent) and a structured CRO methodology.
Experience with web personalization platforms (Mutiny, HubSpot Smart Content, or equivalent).
Hands-on experience with Cvent or equivalent event platform, including event setup, registration configuration, session management, and mobile app setup.
Experience with badge design and variable data print production for conferences or large-scale events.
Knowledge of WCAG 2.1 AA accessibility standards and practical experience implementing them across web properties.
Experience building and maintaining cross-brand design systems and shared component libraries.
Proficiency with Git and version control fundamentals.
Exceptional written and verbal communication skills, with the ability to translate technical tradeoffs into clear stakeholder decisions.
Highly organized and systems-oriented mindset with the ability to manage concurrent projects across multiple brands without bottlenecks.
Strong portfolio ownership mentality with high attention to brand consistency and quality standards across different visual identities.

Good to have:

Experience supporting or building web experiences for nonprofit or community-giving organizations.
Familiarity with Cvent’s Attendee Hub and mobile app modules beyond basic configuration.
Experience with headless CMS architecture or composable digital experience platforms.
Working knowledge of HubSpot Marketing Hub, Marketo, or Salesforce Marketing Cloud for web-to-MAP integration.
Understanding of AI-powered personalization and LLM-driven content discovery and AEO.
Experience building ABM-specific landing pages and intent-based web experiences.
Familiarity with HIPAA considerations in healthcare marketing digital environments.
Working knowledge of Python or PHP for light back-end or API integrations.

Education:

Bachelor’s degree in Web Design, UX/UI Design, Computer Science, Digital Media, or a related field (or equivalent professional experience).

If you have any questions, please direct your inquiries to [email protected]

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