At tecHindustan, we have spent over a decade working with brands across industries, markets, and business stages. From startups building their identity from the ground up to established organizations looking to reposition themselves, every brand has presented a unique challenge,opportunity, and story to solve.Our approach has always been simple: create meaningful digital experiences that work.Experiences that not only look good but communicate clearly, influence perception, and drive business outcomes.As our MarCom division continues to grow, we are looking for an Associate Brand Executive or Consultant who can become an integral part of this journey.This is a role for someone who is genuinely fascinated by brands, communication, design, consumer behavior, and the psychology behind every decision. We are looking for an individual who understands that every color, word, visual, interaction, advertisement, and customer experience contributes to how a brand is perceived.Key ResponsibilitiesBrand Research & Insights
- Conduct research on industries, competitors, consumer behavior, and market trends.
- Analyze brand positioning, communication strategies, and visual identities.
- Identify market opportunities, gaps, and differentiation strategies.
- Generate research-backed insights to support branding and marketing decisions.
Brand Strategy SupportAssist in developing and refining:
- Brand Purpose, Vision & Mission
- Brand Positioning
- Brand Personality & Voice
- Messaging Architecture
- Communication Frameworks
Brand Communication & Storytelling
- Develop compelling brand narratives and messaging.
- Support website content, campaign communication, and brand storytelling initiatives.
- Ensure consistency across all customer-facing touchpoints.
- Translate complex offerings into clear, engaging communication.
Visual Brand Evaluation
- Assess how design elements such as color, typography, imagery, layout, and UX influence brand perception.
- Collaborate with design teams to ensure creative outputs align with brand strategy.
- Review websites, campaigns, and digital experiences from a branding perspective.
Brand Audits & Experience Reviews
- Evaluate websites, social media, presentations, advertisements, and customer journeys.
- Identify inconsistencies in messaging, positioning, and visual communication.
- Recommend improvements to strengthen brand consistency and perception.
Creative & Strategic Collaboration
- Participate in brainstorming sessions for campaigns, launches, and rebranding initiatives.
- Contribute insight-driven recommendations to improve creative concepts.
- Collaborate with marketing, content, design, and leadership teams.
What We're Looking For
- Strong curiosity about brands, people, and consumer psychology.
- Strategic thinker with an analytical mindset.
- Excellent research, communication, and presentation skills.
- Ability to connect business objectives with customer perception.
- Comfortable challenging ideas with logic, data, and insights.
- Understanding that branding is a business function, not just a design exercise.
Preferred Knowledge Areas
- Branding & Brand Strategy
- Consumer & Marketing Psychology
- Advertising & Communication
- Storytelling & Copywriting
- Visual Communication & Design Principles
- Behavioral Economics
- Customer Experience (CX)
- User Experience (UX)
- Market Research
- Digital Marketing
- Positioning & Differentiation
- Cultural & Social Trends
Pay: ₹50,000.00 - ₹70,000.00 per month
Benefits:
Work Location: In person
