Role Overview
We are looking for a creative and analytical Digital Branding & Search Specialist to strengthen our online presence across search engines and digital platforms. The ideal candidate will be responsible for improving brand visibility, analysing website performance, enhancing search rankings, optimising website content, and coordinating digital branding initiatives.
This role combines SEO, content optimisation, analytics, and digital media strategy to help improve traffic quality, user engagement, and lead generation performance.
Key ResponsibilitiesDigital Branding & Online Visibility
- Improve overall digital brand presence across Google, Meta, and other online platforms.
- Ensure website content, metadata, and digital assets align with brand guidelines and search intent.
- Support the creation and optimisation of landing pages, blogs, and website content for better engagement and visibility.
- Work closely with content, design, and development teams to maintain a consistent digital experience.
Search Engine Optimization (SEO)
- Conduct keyword research and competitor analysis related to company services and campaigns.
- Optimise on-page SEO elements including:
- Meta titles
- Meta descriptions
- Headers
- Internal linking
- URL structures
- Image alt tags
- Monitor and improve website indexing, crawlability, and overall search performance.
- Identify opportunities to improve organic rankings and click-through rates.
Analytics & Performance Insights
- Monitor website traffic and user behaviour using Google Analytics and Google Search Console.
- Prepare regular reports with actionable insights on:
- Organic traffic
- Search rankings
- Conversion trends
- User engagement
- Landing page performance
- Suggest improvements based on analytics and user interaction data.
Content & Search Optimization
- Coordinate with content writers to create SEO-friendly and user-focused content.
- Review and update existing website content to improve relevance and search visibility.
- Assist in creating localized or campaign-specific content strategies.
- Ensure all published content follows SEO best practices.
Technical & Website Support
- Perform basic website SEO audits and identify technical issues affecting performance.
- Coordinate with developers/designers for implementing SEO and UX improvements.
- Monitor website speed, mobile responsiveness, and page performance.
Required Skills & Qualifications
- 5+ years of experience in SEO, digital marketing, or digital branding.
- Good understanding of:
- Google Analytics
- Google Search Console
- On-page SEO
- Content optimization
- Search ranking factors
- Familiarity with SEO tools such as SEMrush, Ahrefs, Ubersuggest, or similar.
- Basic understanding of HTML/meta tags and website structures.
- Strong analytical and reporting skills.
- Good communication and coordination abilities.
Preferred Skills
- Experience in lead generation or service-based marketing.
- Familiarity with Google Ads or Meta Ads.
- Understanding of user experience (UX) and conversion optimization.
- Experience working with CMS platforms.
Key Objectives / KPIs
- Improve organic search visibility and keyword rankings.
- Increase website traffic quality and engagement.
- Improve landing page and website conversion performance.
- Maintain strong brand consistency across digital channels.
- Deliver regular performance insights and optimization recommendations.
Tools & Platforms
- Google Analytics (GA4)
- Google Search Console
- SEMrush / Ahrefs / Ubersuggest
- Google Tag Manager
- Meta Business Suite (preferred)
Pay: ₹407,695.11 - ₹1,556,353.77 per year
Benefits:
- Paid sick time
- Paid time off
- Provident Fund
Application Question(s):
- Are you comfortable with the Work timing (4 PM - 1 AM, Monday to Friday)?
- Are you willing to work from our office location at Kaloor, Cochin?
- What is your current/Last drawn salary package (in hand after all deductions)?
- What is your expected salary package (in hand after all deductions)?
- How soon can you join if selected? You can provide the Notice Period with your current employer.
- Total years of experience in SEO
- List the responsibilities you are handling currently
- On a scale of 1–10, how would you rate your proficiency with AI tools that support your daily work?
- Which AI tools have you commonly used in your current/previous roles?
Work Location: In person
