About GSAS Micro Systems
GSAS Micro Systems is India's leading embedded technology solutions company, representing 23+ global partners across the complete product development lifecycle — from virtual prototyping to production deployment. Headquartered in Bengaluru with regional offices across India, we serve automotive OEMs, aerospace & defense programs, semiconductor houses, medical electronics companies, and EV/energy systems developers with world-class instrumentation, software tools, and expert technical services.
The Role
As Senior Regional Sales Manager, you will own the full P&L for GSAS's business in your region — covering the complete portfolio across test & measurement instruments, embedded software tools, CAE simulation software, and EDA solutions. This is a player-manager role: you'll carry your own strategic accounts and revenue quota while building and leading a regional team of sales engineers, technical sales engineers, and field application engineers. You're the person responsible for making GSAS the default partner that engineering teams in your territory think of when they need development, validation, or production tools.
Key Responsibilities
Own regional revenue targets across GSAS's full product portfolio — T&M instruments (oscilloscopes, protocol analyzers, power analyzers, DAQ systems, electronic loads, programmable supplies), embedded software tools (compilers, RTOS, static analysis, unit testing, debug/trace), CAE simulation software (structural FEA, multibody dynamics, acoustics, CFD, ADAS simulation), and EDA solutions (PCB design, signal/power integrity, DFM, library management).
Carry a personal quota on strategic accounts — the region's largest and most complex customers where senior relationships, multi-product positioning, and executive-level engagement are required to win and grow business.
Build, lead, and develop the regional sales and FAE team. Set individual targets, coach on deal execution, run pipeline reviews, and ensure the team operates with the technical depth and commercial discipline that GSAS's portfolio demands. You're accountable for the team's collective number, not just your own.
Develop and execute a regional business plan — territory mapping, vertical prioritization, account tiering, channel strategy, and campaign planning. Identify which verticals and accounts represent the highest-value opportunity in your geography and allocate resources accordingly.
Drive cross-portfolio selling across the team. A customer buying oscilloscopes today may need simulation software next quarter and an RTOS evaluation the quarter after that. Build the account intelligence and team coordination to capture the full wallet.
Own key relationships with regional decision-makers — VP Engineering, R&D Directors, Procurement Heads — across automotive, aerospace & defense, industrial automation, semiconductor, medical electronics, EV/energy, and academia. Represent GSAS at regional industry events, partner roadshows, and executive customer meetings.
Collaborate with Bengaluru HQ on pricing strategy, partner escalations, demand generation campaigns, and new product introductions. Provide structured market intelligence — competitive activity, customer trends, vertical shifts — that informs GSAS's national strategy.
Maintain CRM discipline across the region — pipeline accuracy, forecast reliability, win/loss documentation, and activity tracking using Zoho or Salesforce. You set the standard for the team.
8–12 years of B2B technical sales experience in test & measurement, embedded systems, EDA, simulation software, or electronic design tools — with at least 3 years in a role involving team leadership, mentoring, or regional responsibility. You've carried a quota, managed a pipeline, and built customer relationships that lasted across multiple product cycles.
Breadth across GSAS's portfolio domains. You don't need to be a deep expert in every product category, but you should be technically conversant enough to lead a customer conversation about oscilloscope selection, understand why an engineering team needs an RTOS, recognize when a customer's pain point maps to a simulation tool, and appreciate what makes an EDA migration complex. The depth comes from your team — your job is to connect the dots across the portfolio.
Proven ability to sell into engineering organizations — navigating multi-stakeholder buying processes that involve bench engineers, team leads, R&D directors, and procurement. Experience with both capital equipment and software license sales (perpetual, subscription, floating, token-based).
Track record of managing or mentoring a technical sales team. You know how to run a pipeline review, coach a TSE through a stuck deal, and hold people accountable to targets without micromanaging.
Strong understanding of India's engineering ecosystem — the key accounts, the verticals driving growth (automotive/EV, aerospace/defense, semiconductor), the competitive landscape, and the procurement dynamics that differ across MNCs, Indian OEMs, Tier-1s, startups, and government/defense.
Experience with territory planning, account tiering, and resource allocation. You can look at a region and decide where to invest time and headcount for maximum return.
Proficiency with CRM platforms for pipeline management, forecasting, and sales analytics. Comfort presenting business reviews to senior leadership.
Bachelor's degree in Electronics, Electrical Engineering, Computer Science, Instrumentation, or a related discipline. MBA or equivalent business training is a plus but not essential — commercial judgment built through experience matters more.
The most senior sales leadership role outside Bengaluru HQ — with real ownership of a region, a team, and a portfolio. You'll have the autonomy to build your territory strategy and the support of a 23+ partner ecosystem with globally recognized brands. Direct engagement with GSAS's senior leadership on business strategy, partner relationships, and growth planning. Competitive compensation with performance-linked incentives tied to both personal and team targets, and a clear path into national sales leadership or business unit head roles.
