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Performance Marketing Specialist

Webkul Software
Noida, Uttar Pradesh

Apply Now

Job details

10 hours ago

Qualifications

Facebook Advertising
Keyword research
Google Tag Manager
Lead generation
Master's degree
Analysis skills
Conversion optimization
Marketing automation
HubSpot
Google Ads
Google Analytics
MBA
Marketing
Performance marketing

Full job description

We are looking for a highly motivated and data-driven Performance Marketing Executive with hands-on experience in managing paid advertising campaigns across Meta Ads and Google Ads platforms.
The ideal candidate should have strong analytical skills, campaign optimization expertise, and the ability to generate quality leads, traffic, and conversions through performance marketing strategies.

Experience CTCInterview Process

Written Test Face to Face Interview HR Round

Job LocationEducation

Performance Marketing Specialist

Experience

3-5 Year

CTC

Best in the industry

Interview Process

Written Test, Face to Face Interview, HR Round

Job Location

Noida (Work From Office)

Education

MBA

Job Summary

We are looking for a motivated and data-driven Performance Marketing Executive to join our team. The ideal candidate should have solid hands-on experience managing paid advertising campaigns on Meta Ads and Google Ads, with a strong ability to analyse performance data and make smart decisions that improve results.

Must Have Skills

Hands-on experience with Google Ads

Search Ads
Display Ads
Performance Max
Shopping Ads
YouTube Ads

Hands-on experience with Meta Ads

Facebook Ads
Instagram Ads
Lead Generation Campaigns
Ecommerce Campaigns

Hands-on experience with

Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Conversion Tracking Setup
Pixel & Event Tracking
Audience Creation & Remarketing
Landing Page Optimization
A/B Testing
Campaign Budget Management
KPI Monitoring (ROAS, CPA, CPL, CAC, CTR)

Good to Have

Amazon Ads
TikTok Ads
LinkedIn Ads
Shopify Marketing
Ecommerce Marketing Experience
SEO Fundamentals
Marketing Automation Tools (HubSpot, Zoho, etc.)

Key Responsibilities

Plan, launch and optimize Google Ads and Meta Ads campaigns.
Manage lead generation and ecommerce advertising campaigns.
Set up and maintain GA4, GTM, Pixels, and conversion tracking.
Analyze campaign performance and improve ROAS.
Conduct keyword research, audience research, and competitor analysis.
Perform A/B testing of creatives, audiences, and landing pages.
Prepare weekly and monthly performance reports.
Coordinate with design and development teams for landing pages and creatives.
Scale successful campaigns while maintaining target CPA and ROAS.

Apply Now

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