Job Title: Freelance Content Strategist
Location: Freelance / Contractual
Experience Required: 3–4 Years
Industry: Digital Marketing
About the Company
We are a Private Limited Company and one of India's leading distributors and system integrators for a multinational brand specializing in Lighting Control Systems, Hotel Solutions, and Home Automation technologies. We provide advanced lighting controls and automation products to high-end hospitality, residential, and corporate clients across India. Our clientele includes renowned architects, interior designers, engineering consultants, leading five-star hotel chains, high-profile end users, and celebrities. We are committed to delivering innovative automation and control solutions that enhance comfort, efficiency, and user experience. For more information, please visit: www.anushagroup.com
Key Responsibilities
Develop and execute comprehensive social media and content strategies aligned with business objectives.
Plan, create, and manage content calendars for platforms such as Instagram, Facebook, LinkedIn, along with website and newsletters.
Coordinate with designers, videographers, and content writers to produce high-quality, engaging content.
Monitor social media trends, competitor activity, and industry updates to identify growth opportunities.
Manage and optimize social media campaigns, promotions, and paid advertising initiatives.
Track, analyze, and report key performance metrics such as reach, engagement, traffic, and follower growth.
Continuously optimize content and campaigns based on performance insights. Engage with online communities by responding to comments, messages, and reviews across platforms.
Required Skills & Qualifications
Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field.
3–4 years of experience in social media marketing or digital marketing.
Strong understanding of major social media platforms and their algorithms. Hands-on experience with social media analytics and reporting tools.
Basic understanding of graphic design and video content creation. Strong writing and storytelling skills for digital platforms, newsletters, and websites.
working days- 3 days in a week
Timing- 9:30 am to 6:30pm
Pay: ₹15,000.00 - ₹21,000.00 per month
Work Location: Remote
