Factori.ai is an AI-first data and intelligence platform that enables organizations to make faster and more accurate decisions using large-scale, privacy-compliant location and consumer data. The platform ingests billions of real-world signals daily and transforms them into actionable intelligence through advanced analytics, APIs, and AI models.
Factori’s capabilities typically span:
- Location Intelligence: Points of interest (POI), footfall analytics, trade area analysis, and mobility insights
- Consumer & Behavioral Data: Audience segmentation, profiling, and enrichment datasets
- Data Infrastructure & APIs: Scalable APIs and data pipelines enabling seamless integration into enterprise systems
- AI-Driven Insights: Predictive analytics, decision intelligence, and model-driven use cases
These solutions are applied across industries such as retail, fintech, logistics, real estate, mobility, and enterprise analytics, supporting use cases like site selection, market expansion, customer targeting, risk assessment, and operational optimization.
The Director – Partnerships role is designed to build and scale a high-impact partner ecosystem that accelerates distribution, product adoption, and revenue growth for Factori’s full suite of offerings. The position operates at the intersection of strategy, alliances, and revenue generation, requiring the ability to identify strategic partners, structure commercial models, and drive joint go-to-market execution.
The role involves not only forming partnerships but also ensuring that these alliances translate into measurable business outcomes, including pipeline generation, co-sell opportunities, and new revenue streams.
- Define and execute a structured partnership strategy aligned with Factori’s global growth objectives.
- Identify, evaluate, and onboard partners across key categories:
- Technology platforms (analytics, AI/ML, data platforms)
- Cloud and infrastructure providers (AWS, GCP, Azure ecosystems)
- System integrators and consulting firms
- Data marketplaces, aggregators, and resellers
- Build a scalable ecosystem that enhances Factori’s reach, data distribution, and integration capabilities.
- Drive partnership-led revenue through co-sell, reseller, referral, and embedded models.
- Own pipeline generation through partners and contribute directly to business targets.
- Identify new monetization opportunities, including bundled offerings and joint solutions.
- Work closely with product and engineering teams to align Factori’s data and APIs with partner platforms.
- Enable joint solution development, integrating Factori’s datasets and APIs into partner ecosystems.
- Develop industry-specific value propositions leveraging combined capabilities.
- Design and execute joint GTM strategies, including campaigns, events, and account-based initiatives.
- Enable partner sales teams through training, playbooks, and solution narratives.
- Support partners in positioning Factori’s offerings across use cases such as market intelligence, customer analytics, and operational optimization.
- Build and manage senior-level relationships with key stakeholders across partner organizations.
- Establish governance frameworks including business reviews, performance tracking, and joint planning.
- Ensure long-term engagement and alignment with partner objectives.
- Structure partnership agreements, including pricing models, revenue-sharing mechanisms, and commercial frameworks.
- Lead negotiations to ensure scalable and mutually beneficial partnerships.
- Provide insights on market trends, competitive dynamics, and partner feedback.
- Influence product roadmap by identifying gaps, opportunities, and emerging use cases from the ecosystem.
- 8–12 years of experience in partnerships, alliances, business development, or strategic sales roles in SaaS, data, API, or analytics-driven organizations.
- Demonstrated experience in building and scaling partnership ecosystems with measurable revenue impact.
- Strong understanding of data products, APIs, and AI-driven solutions, and their enterprise applications.
- Proven ability to structure and negotiate complex commercial agreements and GTM models.
- Experience working with global partners across US/APAC/EMEA markets.
- Strong stakeholder management capability, with the ability to engage at CXO and senior leadership levels.
- Excellent communication, presentation, and influencing skills.
- Experience in location intelligence, alternative datasets, or consumer data ecosystems.
- Familiarity with cloud ecosystems (AWS, GCP, Azure) and modern data platforms.
- Experience in co-sell, embedded partnerships, or platform integrations.
- Partnership-driven revenue and pipeline contribution
- Number and quality of strategic partnerships onboarded
- Effectiveness of joint GTM initiatives
- Partner engagement, activation, and retention
- Contribution to product adoption and ecosystem expansion
- Opportunity to build a global partnership ecosystem in a high-growth AI and data business
- Exposure to cutting-edge data, API, and AI-driven products
- High ownership, visibility, and direct impact on revenue growth
- Collaborative and fast-paced environment with global exposure
