Location: Bangalore / Gurugram
Experience: 8–12 Years
Exotel is a leading customer engagement platform powering voice, messaging, conversational AI and contact centre experiences for businesses across emerging markets.
We work with 7,000+ global businesses and power billions of customer conversations every year across India, APAC, Africa and the Middle East.
We are looking for a Senior Manager – Growth Marketing to own and scale Exotel's growth engine across inbound, campaigns, email, marketing automation, GTM automation, SEO, paid media and GTM execution.
This is an anchoring leadership role for someone who has experience taking an existing growth engine from 10100, rather than building a marketing function from 01.
You will own outcomes across the demand funnel — from traffic and lead generation to MQL, SQL, pipeline and revenue contribution.
You will work closely with the Senior Director – Integrated Marketing on strategy and prioritisation, while owning the operating rhythm, execution and performance of the growth engine.
Own and scale the inbound marketing motion across India, APAC, Africa and the Middle East.
Drive inbound acquisition across website, organic, content, email and other demand channels.
Own the funnel from traffic lead MQL SQL opportunity pipeline.
Identify funnel gaps and drive experimentation to improve conversion and efficiency.
Build repeatable demand-generation programs that can scale across markets and segments.
Establish a predictable inbound engine that consistently contributes qualified pipeline.
Own end-to-end campaign execution across email, website, paid and inbound channels.
Build and manage always-on and campaign-specific programs including nurture, ABM, product launches and event campaigns.
Own email strategy, segmentation, automation, experimentation and performance.
Translate business and GTM priorities into quarterly and monthly campaign calendars.
Ensure campaigns are measured against business outcomes rather than activity metrics.
Own the automation strategy across Marketing and GTM, identifying opportunities to automate lead generation, qualification, routing, enrichment, nurturing and campaign execution.
Design scalable workflows that connect marketing, sales and GTM systems and reduce manual intervention.
Define automation requirements, business logic, triggers, workflows and success metrics.
Partner with relevant technical and operational teams to build and continuously improve automation.
Build processes that enable campaigns and GTM motions to scale without creating operational complexity.
Identify repetitive GTM processes and turn them into automated, measurable workflows.
Own the marketing technology ecosystem, including CRM/MAP, lead scoring, routing, integrations and data flows.
Own lead lifecycle definitions, handoffs and operational processes between Marketing and Sales.
Build and maintain SOPs, governance and reporting frameworks.
Ensure marketing data is accurate, consistent and trusted by Sales and leadership.
Continuously identify opportunities to improve operational efficiency through technology and automation.
Own the SEO and organic growth strategy as part of the broader inbound motion.
Drive traditional SEO alongside AEO/GEO and AI-search visibility.
Own technical SEO priorities including site architecture, migrations, crawlability and indexation.
Prioritise on-page and content SEO in partnership with Content and Product Marketing.
Scale AI-citation/query tracking into an always-on measurement program.
Measure organic performance through visibility, qualified traffic, leads, SQLs and pipeline contribution, not rankings alone.
Own a $350K+ paid media budget across Search and Social.
Set channel strategy, budget allocation, targeting and performance expectations.
Optimise paid acquisition based on SQL, pipeline, CAC and revenue efficiency, rather than clicks or MQLs alone.
Establish channel-level and blended performance benchmarks across Enterprise, Mid-Market and SMB.
Work with internal teams and agencies to continuously improve creative, targeting, landing pages and conversion.
Translate GTM strategy into executable quarterly and monthly growth plans.
Partner with Product Marketing, Sales, SDR, CX and Regional Marketing teams to execute launches.
Build repeatable GTM and campaign playbooks across segments and markets.
Ensure new product, feature and market launches have the right campaign, audience, channel, automation and measurement infrastructure.
Create a consistent operating rhythm across Marketing and Sales.
Build a reporting framework that connects marketing activity to funnel movement and pipeline.
Own metrics across acquisition, conversion, CAC, pipeline contribution and channel efficiency.
Establish clear attribution and measurement methodologies.
Use data to make decisions on channel investment, campaign prioritisation and resource allocation.
Ensure Marketing performance is understood in the language of business and revenue, not vanity metrics.
8–12 years of experience in B2B Marketing, preferably in SaaS, technology or an enterprise-focused environment.
Proven experience scaling an existing inbound/demand-generation engine from 10100.
Strong understanding of inbound, demand generation, campaigns, email, SEO, paid media, marketing operations and automation.
Experience owning a marketing automation/MarTech ecosystem and the processes around it.
Experience identifying and scaling GTM automation use cases across the marketing and sales funnel.
Proven ownership of paid media budgets of $350K+.
Strong understanding of MQL, SQL, SAL, pipeline, attribution, CAC and funnel economics.
Demonstrated ability to connect marketing activity to pipeline and revenue outcomes.
Experience partnering closely with Sales/SDR teams on lead quality, routing, conversion and pipeline generation.
Strong systems-builder mindset — you create processes, automation, documentation and repeatable playbooks, not just campaigns.
SaaS/B2B technology experience is strongly preferred.
Experience in CPaaS, CCaaS, AI, CRM or adjacent enterprise technology categories is a strong plus.
Has owned multiple growth levers: inbound, campaigns, email, automation, SEO and paid.
This isn't a "run the channels" role.
You will be responsible for building the operating system for Exotel's growth engine — bringing together people, channels, technology, automation and data to create a predictable and scalable pipeline-generation machine.
If you have already taken a functioning B2B growth engine from 10100 and know how to make it more efficient, measurable and scalable, this role is for you.
