Dear Folk,
We have an urgent requirement of National Sales Manager for one of our leading client in Confectionery Business
Job Location- Vijayawada, Andhra Pradesh
Experience:
- Total tile work: 12-20 Years (Required)
- National Sales Manager / Zonal Sales Manager / Regional Sales Manager: 2-3 Years (Confectionery experience Preferred)
Responsibilities:
1. Sales Strategy & Planning
Develop and implement short-term and long-term national sales strategies aligned with business objectives.
Conduct market research and competitor analysis to identify growth opportunities.
Prepare annual and quarterly sales forecasts, budgets, and targets.
2. Distribution Management
Design and implement an efficient and scalable distribution model across urban and rural India, wholesale channel is a must win.
Manage and expand distributor and stockist network; on board new channel partners in uncovered territories.
Ensure optimal secondary and tertiary sales through effective channel management.
3. Channel & Territory Management
Oversee performance across all sales channels: General Trade (GT), Modern Trade (MT), HORECA, and E-commerce.
Implement regional activation plans and incentive schemes to boost channel partner performance.
Work with Regional Sales Managers (RSMs) and Zonal Managers to ensure territory-level execution.
4. Team Leadership
Build, lead, and mentor a high-performing national sales team including Zonal, Regional, Area, and Territory Managers.
Drive productivity through structured KPIs, performance reviews, and field coaching.
Coordinate with HR for manpower planning, recruitment, and capability development.
5. Trade Marketing & Promotions
Collaborate with marketing teams to design and roll out consumer and trade promotional campaigns.
Ensure Point of Sale (POS) visibility, planograms, and branding are consistently deployed.
Monitor ROI on BTL activities, schemes, and in-store activations.
6. Sales Operations & MIS
Monitor daily, weekly, and monthly sales performance and provide actionable insights.
Manage sales automation tools and CRM systems to track field force efficiency.
Coordinate with finance, logistics, and supply chain for smooth operations and stock availability.
7. Key Account Management (KAM)
Negotiate and manage national tie-ups with modern trade chains and key accounts (e.g., Big Bazaar, Reliance Retail, D-Mart, Amazon, and Flipkart).
Collaborate on JBP (Joint Business Plans) and category growth strategies.
8. Compliance & Cost Control
Ensure adherence to commercial policies, pricing guidelines, and regulatory standards (e.g., FSSAI).
Monitor and control sales expenditures, claims, and discounts.
Required Skills & Competencies:
Leadership & People Management: Ability to lead a medium size, diverse team with clear direction and motivation.
Sales Acumen: Strong understanding of FMCG sales channels and territory management in India.
Analytical Thinking: Capability to interpret data and make data-driven decisions.
Communication Skills: Strong negotiation, presentation, and interpersonal skills.
Execution Excellence: Focused on process adherence, timelines, and business outcomes.
Qualifications:
Education: MBA/PGDM in Sales, Marketing, or Business Administration from a reputed institute.
Experience:
12–15 years of experience in Confectionery, Food & FMCG sales;
At least 2-3 years in a national or zonal leadership role, in confectionery industry is a must.
Prior experience in confectionery, snacks, or impulse purchase categories is mandatory.
Languages: To be very proficient in English, Hindi and Telugu. Knowing other South Indian languages is added advantage.
Age: Around 40 years
Compensation: Competitive and negotiable.
Education: Any Degree and MBA in Sales & Marketing.
Key Performance Indicators (KPIs):
National sales revenue & volume targets
Distribution expansion as per plan
Market share gains in confectionery category
Channel Growths
Sales team productivity & retention
Execution of promotional and activation plans
Note :- Interested Candidates can share their Cvs on 9315682840
Regards,
Shalu Singh
Job Type: Full-time
Pay: ₹2,200,000.00 per year
Benefits:
Application Question(s):
- How many years of experience do you have in National sales manager ?
Experience:
- Confectionery: 3 years (Preferred)
- Confectionery Sales : 10 years (Preferred)
Work Location: In person
