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Content Manager (Youtube & Instagram)

Hoora Technologies
Nagpur, Maharashtra

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Job details

Full-time

Qualifications

Marketing
Performance marketing

Full job description

About the Company

Hoora is a full-stack vehicle care platform built to simplify how India maintains and manages its cars and bikes. Positioned as India’s #1 Car & Bike Care App, Hoora brings every essential automotive need into one seamless ecosystem. From doorstep car and bike wash to end-to-end service, insurance support, challan management, and a curated marketplace for products and accessories, Hoora functions as a complete 360° vehicle companion. Powered by technology, on-demand logistics, and trained professionals, the platform replaces fragmented automotive experiences with one integrated solution. Hoora’s mission is simple: make vehicle ownership effortless, accessible, and reliable, whether it’s routine cleaning, urgent servicing, compliance needs, or upgrading your ride.

Job Mission

You will be the key executor responsible for the daily management and performance tracking of Hoora’s digital content across organic and paid channels especially YouTube, Instagram. Your mission is to ensure growth and timely content deployment, community engagement, and data collection necessary to support the broader brand storytelling and performance marketing goals.

Role Overview

- Organic Content Management & Growth
  - Platform Ownership (Mandatory): Own the content calendar, scheduling, and publishing across key organic channels, primarily YouTube and Instagram.
  - Creative Execution: Coordinate the final creation and adaptation of visual assets (videos, Reels, posts) to ensure they are optimized for each platform’s best practices.
  - Community Management: Monitor comments, engage with the audience, and surface recurring customer feedback or trends.
- Inorganic & Performance Support
  - Performance Assets Coordination: Act as the liaison between the Content and Performance Marketing teams, ensuring all required creative assets and ad copies are delivered accurately and on time for paid campaigns (Ads).
  - Influencer Management: Manage the logistics, contracts, and content deliverables for smaller-scale Influencer campaigns, ensuring clear communication of brand messages.
  - Content Tagging & Tracking: Ensure all published content (organic and paid) is correctly tagged and set up for tracking by the Analytics team.
- Reporting & Content Quality
  - Content Quality: Conduct final checks on all content to ensure strict adherence to the defined brand voice, tone, and visual guidelines.
  - Basic Reporting: Assist the team by compiling basic weekly performance reports on organic reach, engagement, and content performance metrics across Instagram and YouTube.

Working Hours

- Monday to Saturday (6Days) – 10AM to 7PM

Ideal Candidate Profile

- Experience (Mandatory): 7+ years of proven experience having led and grown social media platforms, content delivery and brand management, preferably in the D2C, auto tech, startups, ecommerce, technology and product companies.
- Platform Proficiency: Strong working knowledge of content best practices for YouTube and Instagram (especially Reels).
- Coordination Skills: Proven ability to manage multiple deadlines, liaise effectively between creative and marketing teams, and handle asset delivery.
- Mindset: Highly organized, detail-oriented, and proactive, with a keen eye for engaging content and a fundamental understanding of marketing funnels.
- Bonus: Basic familiarity with performance metrics (e.g., CPA, engagement rates) and how they relate to creative content.

Hoora is India’s fastest-growing Vehicle 360 Solution Company, serving 1,00,000+ customers across 85+ cities.
We provide tech-enabled doorstep vehicle care, verified professionals, eco-friendly processes, and a seamless app experience.
Hoora aims at redefining sustainable in a true sense. With an array of completely eco-friendly services like waterless car cleaning and pressure wash options that save upto 70% of water as compared to traditional washing centres. Hoora aims at contributing towards creating a sustainable future for empowering the future generations.

Apply Now

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