About the Role
We are looking for a Marketing Head who will take complete responsibility for the firm's digital marketing, Instagram, YouTube, content strategy and organic lead generation.
The primary objective of this role is to build a strong digital presence and generate 5,000+ qualified organic leads per month through consistent content creation, distribution, SEO and social media marketing.
This is a hands-on marketing role. The candidate will not only plan marketing but will actively participate in content editing, publishing, optimization, lead generation and performance tracking.
PRIMARY TARGET 5,000+ Organic Leads Per Month
The Marketing Head will be responsible for building and managing systems that generate leads through:
- YouTube
- Instagram
- Reels
- Shorts
- Educational content
- SEO
- Social media
- Organic search
- Content marketing
- Other organic digital channels
The goal is to create a predictable organic lead-generation engine for the firm.
KEY RESPONSIBILITIES1. Instagram Marketing
Take complete ownership of the firm's Instagram presence.
Responsibilities:
- Develop Instagram content strategy.
- Plan Reels, posts, carousels and stories.
- Identify trending topics relevant to legal/business audiences.
- Create content calendars.
- Coordinate content creation.
- Edit and publish Reels.
- Write captions and hooks.
- Optimize hashtags, keywords and descriptions.
- Track reach, engagement and leads.
- Convert Instagram audience into enquiries.
2. YouTube Marketing
YouTube will be one of the primary lead-generation channels.
Responsibilities:
- Develop YouTube content strategy.
- Research high-search-volume topics.
- Identify topics capable of generating legal/business enquiries.
- Plan long-form videos, Shorts and educational content.
- Edit videos or coordinate with video editors.
- Optimize titles, thumbnails, descriptions and keywords.
- Improve CTR and watch time.
- Track video-wise lead generation.
- Identify high-performing content and create more content around successful topics.
Key Objective:
YouTube → Content → Audience → Enquiry → Lead → Sales
3. Organic Lead Generation
The Marketing Head will be directly responsible for generating organic leads.
Responsibilities:
- Build monthly organic lead-generation plans.
- Generate leads through content.
- Track source of every lead.
- Identify which content generates enquiries.
- Improve lead conversion opportunities.
- Build lead magnets and educational content where appropriate.
- Develop content around high-intent search queries.
- Continuously improve organic traffic and enquiry volume.
Target:
5,000+ organic leads/month
4. Content Editing & Production
The candidate should be comfortable with hands-on content work.
Responsibilities include:
- Basic video editing.
- Reels/Shorts editing.
- Content repurposing.
- Creating short clips from long-form videos.
- Adding subtitles/captions.
- Creating basic thumbnails/creative assets.
- Formatting Instagram posts and carousels.
- Repurposing one piece of content across multiple platforms.
Example:
1 YouTube Video
↓
5–10 Shorts
↓
3–5 Instagram Reels
↓
1 Carousel
↓
Multiple Stories
↓
Blog/SEO Content
↓
Multiple Organic Lead Opportunities
5. Content Strategy
The Marketing Head will identify what the audience is searching for and convert those searches into content.
Content should focus on:
- Legal problems
- Trademark
- Patent
- Copyright
- Company law
- Business setup
- Business consulting
- Startup problems
- Franchise
- Business growth
- Compliance
- Entrepreneurial education
The focus should not simply be views.
The focus should be:
Views + Audience + Enquiries + Qualified Leads + Revenue
Pay: ₹12,474.56 - ₹56,723.83 per month
Work Location: In person
