Job Description:
We are seeking a dynamic, data-driven, and strategic Marketing Manager to lead AMETEK India & Middle East corporate marketing function from our Bangalore office. This is an all-round marketing leadership role spanning traditional marketing, digital marketing, product & solution marketing, events, market intelligence, lead generation, and marketing operations.
The ideal candidate will be a self-starter who can build and execute marketing strategies that amplify AMETEK's brand across India, generate high-quality leads, support Business Development teams with market insights, and drive measurable business impact across all AMETEK Business Units operating in India & Middle east.
Key Responsibilities:
Marketing Strategy & Planning
- Develop and execute the Annual Marketing Plan for AMETEK India & Middle East aligned with corporate and BU-level business goals
- Define marketing objectives, KPIs, budgets, and calendar for all planned activities
- Collaborate with the BD Director and BU Sales leaders to align marketing initiatives with revenue targets and market expansion priorities
- Manage the lead lifecycle end-to-end — capture, qualification, scoring, nurturing, and handoff to sales/BD teams
- Run account-based marketing (ABM) programs targeting key strategic accounts in India
- Act as the marketing point of contact for all AMETEK BUs operating in India & Middle east — coordinate joint marketing activities, share best practices, and avoid duplication
- Collaborate with AMETEK Corporate Marketing (US/Global) to align India initiatives with global campaigns, brand standards, and reporting requirements
- Manage relationships with external agencies, vendors, and freelancers — creative, digital, PR, event management, and printing.
Digital Marketing
- Own and manage AMETEK India's digital marketing ecosystem — social media (LinkedIn, YouTube, Twitter), email campaigns, and online content
- Plan, execute, and optimize multi-channel digital campaigns to drive brand awareness, web traffic, engagement, and lead generation
- Track and report digital KPIs — impressions, CTR, CPL, MQLs, conversion rates, and ROI on digital spend
- Leverage AI-powered marketing tools and emerging digital trends to enhance campaign effectiveness
Traditional Marketing & Brand Management
- Plan and manage print advertising, industry publications, brochures, catalogs, technical datasheets, and corporate collateral
- Ensure brand consistency across all touchpoints — visual identity, messaging, tone, and guidelines per AMETEK corporate standards
- Manage PR activities — press releases, media relations, thought leadership articles, and industry awards submissions in collaboration with corporate PR.
- Production of corporate presentations, case studies, success stories, and customer testimonials
Events — Tech Days, Seminars & Webinars
- Plan, organize, and execute AMETEK Tech Days — flagship technical seminars showcasing AMETEK solutions across BUs
- Manage trade shows, exhibitions, conferences, and industry events - end-to-end: booth design, content, logistics, staffing, follow-up, ROI
- Organize and host webinars and virtual events - topic identification, speaker coordination, registration management, promotion, and post-event analytics
- Coordinate customer seminars, lunch-and-learn sessions, and promote Customer Solution Centre (CSC) demonstrations jointly with BU sales teams
- Track event ROI through attendee engagement, lead capture, pipeline influence, and post-event conversion
Product & Solution Marketing
- Work closely with BU Product Managers and Application Engineers to create compelling product positioning, value propositions, and solution narratives
- Create solution-based marketing content targeting key industry verticals — Aerospace & Defence, Power & Energy, Automotive, Semiconductor, Oil & Gas, Date Centres, Academia & Research, Steel etc.
- Support cross-selling and upselling initiatives by marketing AMETEK's multi-BU capabilities as integrated solutions
Market Research & Intelligence
- Conduct market research — industry trends, market sizing, customer segmentation, competitive landscape, and emerging opportunities
- Prepare and distribute Monthly Market Reports to senior management and BU heads covering:
- Market trends and developments
- Sector-wise opportunity & Investment mapping
- Maintain a centralized market intelligence repository accessible to BD and sales teams
- Leverage AI driven research tools (Statista, Frost & Sullivan, industry associations, government data) and primary research (customer interviews, surveys)
Marketing Dashboard & Analytics
- Design, build, and maintain a Marketing Dashboard providing real-time visibility into:
- Campaign performance (digital + traditional)
- Event ROI and attendance tracking
- Social media engagement metrics
- Budget utilization and spend tracking
- Present monthly/quarterly marketing performance reviews to the BD Director and leadership team
- Use data-driven insights to continuously optimize marketing strategies and resource allocation
Required Qualifications:
Education
- Bachelor’s degree in marketing, Business Administration, Engineering
- MBA in Marketing or equivalent postgraduate qualification (strongly preferred)
Experience
- 10+ years of progressive marketing experience with at least 5+ years in B2B / industrial / technology marketing
- Proven experience in both traditional and digital marketing — integrated campaign planning and execution
- Experience in event management — trade shows, seminars, webinars, tech days
- Experience working in a multinational / matrix organization with global stakeholders is preferred.
