Job Title: Content Writer cum Strategist
Department: Marketing
Employment Type: Full-Time
Experience: 1–3 Years
Qualification: Journalism / Mass Communication – Mandatory
About the Role
We are looking for a creative and strategic Content Writer cum Strategist who can turn ideas, trends, products, and business goals into engaging content that builds our brand and drives results.
The ideal candidate should have strong skills in content writing, storytelling, research, content planning, social media strategy, and audience understanding.
Key Responsibilities
* Develop and execute weekly and monthly content strategies.
* Create engaging content for Instagram, Facebook, LinkedIn, YouTube, websites, and other platforms.
* Write social media posts, captions, reels scripts, video scripts, blogs, ad copies, and campaign content.
* Research industry trends, competitors, audience behaviour, and trending topics.
* Develop creative content ideas, campaigns, and storytelling concepts.
* Prepare and maintain monthly content calendars.
* Ensure content aligns with brand identity, marketing objectives, and business goals.
* Work closely with the design, video, marketing, and sales teams.
* Create conversion-focused content for advertisements, landing pages, brochures, and promotional campaigns.
* Analyse content performance and recommend improvements.
* Maintain consistency in brand voice, messaging, and communication.
* Stay updated with social media trends, content formats, digital marketing, and AI tools.
* Use AI tools effectively for research, ideation, content creation, and productivity while maintaining originality.
Key Skills
* Excellent writing and communication skills.
* Strong storytelling ability.
* Creative thinking and idea generation.
* Strong research skills.
* Understanding of social media platforms and content trends.
* Knowledge of content marketing and digital marketing.
* Understanding of audience psychology and consumer behaviour.
* Ability to write both creative and conversion-focused content.
* Good knowledge of AI tools and prompt engineering.
* Ability to work independently and meet deadlines.
Key Performance Indicators (KPIs)
* Content Calendar Adherence: ≥95%
* Content Ideas: Minimum 15–20 quality ideas per month
* Reels / Video Scripts: Minimum 12–16 per month
* Campaign Concepts: Minimum 2–4 campaigns per month
* Content Quality: Consistent, engaging, original, and brand-aligned content
* Content Performance: Continuous improvement in reach, engagement, and audience interaction
* Conversion Content: Effective copy for ads and marketing campaigns
* Trend & Competitor Research: Regular insights and actionable recommendations
Qualification & Experience
* Bachelor’s Degree in Journalism or Mass Communication – Mandatory.
* 1–3 years of relevant experience in content writing, content strategy, social media, digital marketing, journalism, or a related field is preferred.
* Strong portfolio of writing/content work will be an advantage.
* Freshers with exceptional writing, creativity, and strategic thinking may be considered.
Who We’re Looking For
We are looking for someone who doesn’t simply think:
“What should we post?”
Instead, you should think:
“Why are we posting this? Who are we targeting? What should they feel? And what action should they take?”
We need a person who combines writing + creativity + strategy and understands how content can build a brand, engage an audience, and contribute to business growth.
Work Location: In person
