Job Description: Sales Manager Commercial Kitchen Equipment Manufacturing
Job Title:- Sales Manager
Department:- Sales & Business Development
Location:- Bawana, Delhi
Employment Type:- Full-Time
Job Summary
The Sales Manager is responsible for generating business, expanding market presence, and achieving sales targets for the company's commercial kitchen equipment portfolio. The role involves developing relationships with consultants, architects, contractors, distributors, and end customers while identifying new business opportunities in hospitality, healthcare, education, food service, and industrial sectors.
Key Responsibilities Sales & Business Development
- Achieve monthly, quarterly, and annual sales targets.
- Identify and develop new business opportunities across assigned territories.
- Generate enquiries through consultants, architects, kitchen planners, and project management firms.
- Promote the company's complete range of commercial kitchen equipment.
- Prepare quotations, negotiate commercial terms, and close sales.
- Develop strategic sales plans to increase market share.
Customer Relationship Management
- Build and maintain strong relationships with hotels, restaurants, cloud kitchens, hospitals, educational institutions, industrial kitchens, and catering companies.
- Conduct customer meetings, product demonstrations, and technical presentations.
- Handle customer queries and resolve commercial issues promptly.
- Ensure high customer satisfaction and repeat business.
Channel & Dealer Management
- Appoint and manage distributors, dealers, and channel partners.
- Support dealers with product training, sales tools, and marketing activities.
- Monitor dealer performance and implement growth strategies.
Project Sales
- Coordinate with consultants, architects, MEP consultants, and kitchen designers during project execution.
- Track upcoming hospitality and institutional projects.
- Manage the sales cycle from enquiry to order closure and handover.
Market Intelligence
- Monitor competitor activities, pricing, and new product launches.
- Identify emerging market trends and customer requirements.
- Provide regular market feedback to management.
Coordination
- Work closely with design, production, procurement, logistics, and installation teams.
- Ensure timely delivery and smooth execution of customer orders.
- Coordinate with the service department for after-sales support.
Key Performance Indicators (KPIs)
- Achievement of sales and revenue targets.
- New customer acquisition.
- Conversion rate from enquiries to confirmed orders.
- Dealer/channel partner growth.
- Project win rate.
- Customer retention and repeat business.
- Collection of outstanding payments.
- Gross margin achievement.
Qualifications
- Bachelor's degree in Business, Marketing, Engineering, Hotel Management, or a related field.
- MBA in Sales/Marketing is preferred.
Experience
- 3–10 years of sales experience in commercial kitchen equipment, food service equipment, refrigeration, HVAC, hospitality products, stainless steel fabrication, or related industries.
- Experience in project sales and institutional sales is highly desirable.
Required Skills
- Strong B2B sales and negotiation skills.
- Excellent communication and presentation abilities.
- Knowledge of commercial kitchen equipment and food service operations.
- Ability to read project specifications and technical drawings.
- CRM proficiency and Microsoft Office skills.
- Strong networking, relationship management, and problem-solving abilities.
- Willingness to travel extensively.
Preferred Industry Experience
- Commercial Kitchen Equipment Manufacturing
- Food Service Equipment
- Hospitality Solutions
- Refrigeration Equipment
- Stainless Steel Fabrication
- Hotel & Restaurant Supply
- Institutional Kitchen Projects
Compensation
- Competitive salary
- Performance-based incentives
- Travel allowance
- Mobile reimbursement
- Health insurance
- Annual performance bonus
Working Conditions
- Frequent customer visits and travel.
- Participation in exhibitions, trade shows, and industry events.
- Coordination with factory, consultants, and project sites.
Pay: ₹25,000.00 - ₹40,000.00 per month
Benefits:
- Commuter assistance
- Health insurance
- Provident Fund
Work Location: In person
