GladOwl is a full-service digital marketing agency dedicated to helping brands grow smarter, faster, and on a global scale. From strategic planning to flawless execution, we design campaigns that not only convert but also foster lasting connections with your audience. Ready to scale? Our data-driven strategies transform your business into a performance powerhouse—delivering results up to 3x faster than industry standards.
As a Performance Marketer, you will be responsible for developing, managing, and executing data-driven performance marketing strategies to drive high-quality traffic and conversions through paid media channels. You will work extensively across Google Ads, Meta Ads (Facebook/Instagram), and other key digital platforms, playing a pivotal role in delivering measurable growth for top-tier brands by combining strategic thinking with hands-on campaign execution.
Key Responsibilities
Campaign Strategy & Execution
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Lead the planning, execution, and optimization of paid campaigns across Google Ads, Meta Ads, and Programmatic platforms.
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Conduct in-depth keyword research, structure campaigns and ad groups, and develop compelling ad copies aligned with business objectives.
Performance Management
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Continuously monitor and optimize campaigns for CPL, CPA, ROAS, and other key performance metrics.
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Perform ongoing A/B tests on creatives, audiences, placements, and bidding strategies to identify top-performing combinations.
Client & Stakeholder Management
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Manage the end-to-end client lifecycle – from onboarding and campaign setup to performance reviews and ongoing optimization.
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Collaborate with leadership to refine strategic direction and provide expert digital advertising recommendations to clients.
Analytics & Reporting
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Use tools like Google Analytics, AppsFlyer, Branch, and other MMPs to analyze user behavior and campaign performance.
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Maintain campaign budgets, track spends, and deliver clear, insightful performance reports with data-backed recommendations.
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Support Quarterly Business Reviews (QBRs) with QA-checked data, dashboards, and strategic insights.
Conversion & Creative Optimization
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Provide actionable inputs for landing page optimization, funnel refinement, and creative direction.
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Work closely with design and content teams to align creatives with performance goals.
Market Awareness
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Stay updated with platform updates, digital marketing trends, competitors’ activities, and emerging performance marketing opportunities.
Education: Bachelor’s degree or higher in Science, Engineering, Analytics, Marketing, or a related quantitative/analytical discipline.
Experience: We are looking for professionals across all experience levels in the PPC category, preferably with hands-on experience in paid media, with proven expertise in Search Marketing and Social Media Advertising.
Skills & Competencies
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Strong analytical and problem-solving skills with a naturally data-driven mindset.
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Excellent written and verbal communication skills in English, with the ability to explain performance insights clearly to internal teams and clients.
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Familiarity with key digital platforms and tools, including:
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Google Ads, Meta Ads (Facebook/Instagram Ads Manager)
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Google Analytics, Adobe Analytics
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Exposure to Google Marketing Platform (DV360 / DoubleClick) is a strong advantage
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Advanced proficiency in Excel (pivot tables, VLOOKUP, formulas, etc.) and PowerPoint for reporting, analysis, and presentations.
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Relevant certifications such as Google Ads, Google Analytics, Meta Blueprint, or similar credentials will be considered a strong plus.
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Opportunity to work on diverse brands and industries across multiple performance channels (Search, Social, Display, Programmatic, etc.)
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Ownership over media strategy, budgets, and performance across campaigns and platforms
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Collaborative, data-driven work culture within a growing digital agency
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Continuous learning and upskilling opportunities through live campaigns, experiments, and new platform features
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Scope to lead performance marketing strategy, manage campaigns end-to-end, and mentor junior team members as the team grows.
