Guwahati Assam Marketing analyst Jobs – 1 Open Jobs Today

Market Research Analyst
Rohika-AAU-IGH —Khanapara, Guwahati, Assam
- Full-time
- Up to 50% travel
- Master's degree
- Business development
- Flexible schedule
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Market Research Analyst
Rohika-AAU-IGH —Khanapara, Guwahati, Assam
Conduct benchmarking studies against competitor DMCs and travel companies. Liaise with tourism boards, hotels, airlines, and industry partners for market…
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Data and Tech Analyst, EIP, Livelihood Program
The/Nudge Institute —Guwahati, Assam
The/Nudge is working with the Assam State Rural Livelihoods Mission (ASRLM), Government of Assam, to help increase adoption of the graduation approach/ economic…

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Market Research Analyst

Rohika-AAU-IGH
Khanapara, Guwahati, Assam

Quick apply

Job details

Full-time

Benefits

Provident Fund
Flexible schedule

Qualifications

Statistical software
Master's degree
Customer segmentation
Business development
Market research
Data collection
Marketing

Full job description

Market Research & Analysis

Conduct research on tourism markets, travel trends, customer preferences, and destination demand.
Analyze competitor offerings, pricing strategies, and market positioning.
Monitor industry developments, emerging destinations, and traveler behavior patterns.
Gather and interpret quantitative and qualitative data from surveys, reports, CRM systems, and online platforms.

Reporting & Insights

Prepare detailed market research reports, dashboards, and presentations.
Provide actionable insights to management for strategic planning and business growth.
Track KPIs related to customer acquisition, market penetration, and campaign effectiveness.
Present findings to internal stakeholders in a clear and concise manner.

Business Development Support

Identify potential source markets and new business opportunities.
Support product development by recommending tour packages and destination improvements based on market demand.
Assist sales and marketing teams with target market analysis and customer segmentation.
Evaluate feasibility of entering new markets or launching new travel products.

Customer & Industry Analysis

Study customer satisfaction, feedback, and booking behavior.
Conduct benchmarking studies against competitor DMCs and travel companies.
Maintain databases of market intelligence and tourism statistics.

Collaboration

Coordinate with operations, contracting, and marketing teams for data collection and analysis.
Work with digital marketing teams to measure campaign performance and ROI.
Liaise with tourism boards, hotels, airlines, and industry partners for market information.
Should coordinate closely with the Digital Marketing team to align market insights with marketing strategies.
Collaborate with the Digital Marketing team to support data-driven marketing initiatives and campaign planning. Will work in coordination with the Digital Marketing team to analyze consumer trends and optimize marketing efforts.
Coordinate with the Digital Marketing team to ensure market research findings are effectively integrated into marketing campaigns.
Maintain regular communication and collaboration with the Digital Marketing team for strategic market analysis and campaign performance evaluation.

Benefits:

Flexible schedule
Provident Fund

Ability to commute/relocate:

Khanapara, Guwahati, Assam: Reliably commute or planning to relocate before starting work (Required)

Education:

Master's (Required)

Experience:

Market Research Analyst: 5 years (Required)

Willingness to travel:

50% (Required)

Work Location: In person

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