CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers
Position Overview:
As a Consumer Data Architect, you will lead the design and evolution of our first-party consumer data ecosystem. You will be responsible for defining the architecture that enables the collection, integration, identity resolution, governance, and activation of consumer data across our marketing and analytics platforms.
This role will establish a robust, scalable, and privacy-first architecture that enables real-time personalization, advanced analytics, and a unified view of the consumer across brands and channels. You will oversee the integration and optimization of BlueConic (CDP), Klaviyo (CRM), and our custom Consumer Master platform while providing strategic direction on the evaluation and implementation of a Master Data Management (MDM) solution to serve as the foundation for consumer identity and data governance.
This position offers the opportunity to shape the long-term vision of our consumer data strategy and ensure our technology ecosystem supports the evolving needs of modern marketing and digital engagement.
Key Responsibilities:
- Lead the strategy, architecture, and implementation of the company’s first-party consumer data ecosystem
- Design and maintain a scalable, privacy-first architecture for collecting, unifying, governing, and activating consumer data across platforms
- Own the integration and optimization of core consumer data platforms including BlueConic (CDP), Klaviyo (CRM), and the internally developed Consumer Master system
- Define and manage the consumer identity architecture, including identity resolution strategies and unified consumer profiles
- Develop data models, architecture patterns, and integration frameworks that support marketing activation, analytics, and operational use cases
- Establish and enforce data governance standards for consumer data, including data definitions, metadata, and documentation
- Lead the evaluation and strategic recommendation of a Master Data Management (MDM) solution to unify consumer data across systems
- Partner with engineering, analytics, and marketing teams to design scalable data pipelines and integrations across the consumer data ecosystem
- Ensure data quality, consistency, and reliability across platforms through architectural standards and validation frameworks
- Collaborate with privacy, security, and compliance teams to ensure consumer data architecture aligns with regulatory and privacy requirements
- Provide technical leadership and architectural guidance to analysts, engineers, and cross-functional teams working within the consumer data ecosystem
- Translate business and marketing requirements into scalable data architecture and platform solutions
- Stay current with emerging technologies and best practices in customer data platforms, identity resolution, and data governance
Qualifications:
- Bachelor’s degree in Computer Science, Information Systems, Data Engineering, or a related field (Master’s preferred).
- 7+ years of experience in data architecture, data engineering, or consumer data platform implementations.
- Proven experience designing and implementing consumer data ecosystems supporting marketing and digital engagement.
- Strong experience with customer data platforms (CDPs), CRM systems, and marketing technology stacks (e.g., BlueConic, Klaviyo, Salesforce, or similar platforms).
- Deep understanding of first-party data strategies, identity resolution, and unified consumer profile architectures.
- Experience designing and implementing data models and architectures within modern cloud data platforms such as Google Cloud Platform and BigQuery.
- Advanced SQL and strong understanding of large-scale data integration and data pipeline architectures.
- Experience evaluating or implementing Master Data Management (MDM) solutions and data governance frameworks.
- Strong knowledge of data privacy principles and regulatory considerations related to consumer data (GDPR, CCPA, etc.).
- Proven ability to translate complex business requirements into scalable technical architecture solutions.
- Strong leadership, collaboration, and communication skills with the ability to work effectively across technical and business teams.
- Experience working in Agile development environments and leading architectural direction within iterative delivery models.
- Strong problem-solving mindset with the ability to design scalable solutions in complex and evolving data environments.
Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
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We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
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We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
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We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.
Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.
Videos to watch:
The Culture at Mattel
Corporate Philanthropy
