Department: Marketing & Communications
Location: Kollam, Kerala (New Branch)
Reporting To: Branch Manager / Marketing Head
Employment Type: Full-time
Job Summary
We are seeking a creative and tech-savvy Content Creator, Video Presenter, and Digital Marketer to join our new branch in Kollam. The ideal candidate will be responsible for creating engaging content, presenting on video for social media and ads, and managing digital marketing campaigns to promote the institute. Candidates with Gulf experience will be given high preference.
Key ResponsibilitiesContent Creation
- Create engaging written, visual, and video content for social media, website, email campaigns, and blogs
- Write captions, posts, articles, and ad copies in English and Malayalam
- Develop creative concepts for promotional campaigns (course launches, events, student testimonials)
- Design basic graphics using Canva, Photoshop, or similar tools
- Repurpose existing content into multiple formats (reels, posts, stories, shorts)
Video Presentation & Hosting
- Present on camera for promotional videos, student testimonials, course overviews, and institute tours
- Host live sessions on Instagram, Facebook, and YouTube to engage with prospective students
- Record voiceovers and explainer videos for courses and services
- Appear professionally and confidently on video with clear communication in English and Malayalam
- Collaborate with videographers or shoot self-shot videos using smartphones/basic equipment
Digital Marketing
- Manage and grow social media accounts (Facebook, Instagram, LinkedIn, YouTube)
- Plan and execute paid ad campaigns (Meta Ads, Google Ads) to generate leads
- Monitor and respond to comments, DMs, and inquiries on social platforms
- Track and report key metrics (reach, engagement, clicks, conversions, cost per lead)
- Optimize content and ads based on performance data
- Assist in basic SEO for website and YouTube channel
- Build and manage email and WhatsApp marketing campaigns
Brand & Institute Promotion
- Create content highlighting student success stories, placement updates, new courses, and branch launch
- Coordinate with the placement team to showcase placed students and recruiter feedback
- Maintain a content calendar and ensure timely posting
- Ensure all content aligns with institute brand voice and guidelines
Documentation & Reporting
- Maintain weekly and monthly reports on content performance and ad ROI
- Track lead generation from digital channels and share with admissions team
- Store and organize raw video footage, graphics, and drafts systematically
Qualifications and RequirementsCategoryRequirementEducational QualificationBachelor's degree (BA Mass Comm, BMM, BBA, BCom, or equivalent); Diploma/Degree in Digital Marketing preferredTotal ExperienceMinimum 1 to 2 years in content creation, video presentation, or digital marketingVideo Presentation SkillsConfident on-camera presence; clear English & Malayalam speech; basic video editing knowledgeDigital Marketing SkillsExperience with Meta Ads, Google Ads, social media management, basic SEOContent Creation SkillsCopywriting, caption writing, basic graphic design (Canva), content planningComputer SkillsProficiency in MS Office, Canva, Meta Business Suite, basic video editing (CapCut, InShot, or Premiere Pro)Language ProficiencyStrong verbal and written communication in English and Malayalam (both essential for video)Additional Skills (advantage)Knowledge of YouTube SEO, email marketing tools, WhatsApp Business API, photographyGulf ExperienceWill get high preference (especially knowledge of Gulf audience behavior and Arabic basics)Required Skills and Competencies
- Strong creativity and ability to generate fresh content ideas daily
- Excellent verbal communication and confident on-camera presentation
- Strong written communication in English and Malayalam for captions and scripts
- Basic video editing and graphic design skills
- Understanding of social media algorithms and ad platforms
- Data-driven mindset to analyze and improve campaign performance
- Ability to multitask – content, video, and ads simultaneously
- Attention to detail in branding and messaging
- Self-starter who can work independently and meet deadlines
- Time management and ability to maintain a content calendar
Key Performance Indicators (KPIs)
- Social media engagement rate (likes, comments, shares, saves)
- Number of leads generated per month from digital channels
- Video views, watch time, and retention rate
- Cost per lead and return on ad spend (ROAS)
- Follower growth on Instagram, Facebook, and YouTube
- Consistency in posting (content calendar adherence)
- Quality and professionalism of video presentations
Why Join REWAQ?
- Competitive salary based on experience and qualifications
- Career growth opportunities within a growing organization
- Friendly and supportive work environment
- Opportunity to be part of a new branch launch in Kollam
- Preference and respect for Gulf-returned professionals
- Creative freedom to build the institute's digital presence from the ground up
How to Apply
Send your CV to: [email protected]
(Please include links to your portfolio, social media handles, or sample videos if available)
Pay: ₹20,000.00 - ₹35,000.00 per month
Experience:
- Training & development: 3 years (Preferred)
Work Location: In person
