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Digital Marketing & Social Media analyst
Amrita University —Kollam, Kerala
- Master's degree
- Business Administration
- MBA

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Digital Marketing & Social Media analyst
Amrita University —Kollam, Kerala
Benchmark leading Indian and international business schools and incorporate effective digital practices. Monitor engagement, reach, enquiries, conversions,…

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Digital Marketing & Social Media analyst

Amrita University -
Kollam, Kerala

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Job details

Qualifications

Social listening
Law
Master's degree
Digital Marketing
Business Administration
MBA
Media Studies

Full job description

Amrita Vishwa Vidyapeetham, Amritapuri Campus is inviting applications from qualified candidates for the post of Digital Marketing & Social Media analyst
For Details Contact: [email protected]
Apply Now

Job Title
Digital Marketing & Social Media analyst

Location
Kollam, Kerala

Required Number
1

Qualification
Post Graduate Degree/ MBA in Marketing, Digital Marketing, Communications, Mass Communication, Media Studies, or a related discipline from a recognized university.

Job description

Amrita School of Business is seeking a dynamic Digital Marketing & Social Media Analyst to lead its digital presence, strengthen institutional visibility, and generate engagement and enquiries among students, academics, recruiters and alumni.

The role combines digital strategy, content creation, analytics and GenAI-enabled marketing.

Key Responsibilities

Establish a baseline and track ASB’s performance across LinkedIn, Instagram, YouTube, Facebook and relevant discussion forums.

Develop and execute digital campaigns for admissions, programmes, placements, research, faculty achievements, student accomplishments and institutional events.

Create engaging reels, short videos, carousels, posters, stories, newsletters and other digital content.

Use GenAI/LLM tools such as ChatGPT, Gemini, Claude, Midjourney and Canva AI for ideation, content creation and faster campaign execution. Monitor engagement, reach, enquiries, conversions, share of voice and digital reputation; prepare periodic performance reports.

Build ASB’s presence on platforms such as Reddit, Quora, PagalGuy and other relevant forums through credible and informative engagement.

Benchmark leading Indian and international business schools and incorporate effective digital practices.

Support admissions and placement communication through targeted digital campaigns.

Ensure accuracy, credibility and appropriate institutional tone in all AI-assisted and human-generated content.

Job category
Non-Teaching

Last date to apply
September 15, 2026

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