Req ID: 371706
NTT DATA strives to hire exceptional, innovative and passionate individuals who want to grow with us. If you want to be part of an inclusive, adaptable, and forward-thinking organization, apply now.
We are currently seeking a Salesforce Business Analyst to join our team in Delhi, Delhi (IN-DL), India (IN).
Senior Salesforce Techno Functional Business Analyst
Role Summary:
The Senior Salesforce Techno Functional Business Analyst is a hands on delivery role responsible for functional ownership, configuration support, data analysis, and testing across Salesforce initiatives. This role partners closely with Marketing, Sales, IT, and Compliance to deliver scalable, data driven CRM and Marketing Cloud solutions.
Primary focus includes Lead Contact Data Strategy and website lead process optimization, with ongoing support across broader Salesforce programs.
Key Responsibilities:
Business Functional Ownership
- Lead end to end business analysis from discovery through UAT and rollout
- Translate GTM, Sales, and Marketing requirements into user stories, acceptance criteria, and functional designs
- Act as the primary bridge between business stakeholders and technical teams
- Define the current state and future state process
Salesforce Techno Functional Support
- Perform hands on Salesforce configuration as needed:
o Page layouts, record types, validation rules, required fields
o Picklist standardization and assignment logic
o Functional Flow support (non Apex)
- Review and validate developer built solutions against business intent
Lead Contact Data Strategy
- Own functional and data analysis for Leads, Contacts, Accounts, and Opportunities
- Define data quality standards (accuracy, completeness, uniqueness, consistency)
- Support duplicate analysis, data cleansing, normalization, and post cleanse validation
- Embed governance, ownership, and privacy (GDPR) requirements into solutions
Data Analysis Reporting
- Perform hands on data analysis using Salesforce Reports/Dashboards and Excel
- Analyze data quality gaps, duplicate trends, and lead conversion metrics
- Define and track KPIs for lead , contact data quality and GTM effectiveness
Lead Process Website Integration
- Define and validate end to end website lead intake and routing
- Support AI driven semantic routing use cases
- Configure and test lead assignment rules and SLAs
Testing UAT
- Create test scenarios and test data
- Lead and support UAT execution, defect triage, and re testing
- Ensure solutions meet business, data, and compliance requirements before release
Required Skills Experience
- Experience working on data strategy and initiatives is a must have.
- Senior level experience as a Salesforce Business Analyst with techno functional responsibilities
- Strong hands on experience with Sales Cloud; working knowledge of Marketing Cloud is nice to have
- Experience with Salesforce configuration, reports/dashboards, and Data Loader
- Strong understanding of CRM data models, data quality, and governance
- Experience supporting testing and UAT in enterprise environments
- Excellent stakeholder communication and documentation skills
Nice to Have
- Experience with data enrichment tools (e.g., Introhive, Equilar)
- Salesforce certifications (Admin / BA)
About NTT DATA
NTT DATA is a $30 billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We are one of the world's leading AI and digital infrastructure providers, with unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers and application services. our consulting and Industry solutions help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more than 50 countries. We also offer clients access to a robust ecosystem of innovation centers as well as established and start-up partners. NTT DATA is a part of NTT Group, which invests over $3 billion each year in RD.
Whenever possible, we hire locally to NTT DATA offices or client sites. This ensures we can provide timely and effective support tailored to each client’s needs. While many positions offer remote or hybrid work options, these arrangements are subject to change based on client requirements. For employees near an NTT DATA office or client site, in-office attendance may be required for meetings or events, depending on business needs. At NTT DATA, we are committed to staying flexible and meeting the evolving needs of both our clients and employees. NTT DATA recruiters will never ask for payment or banking information and will only use @nttdata.com and @talent.nttdataservices.com email addresses. If you are requested to provide payment or disclose banking information, please submit a contact us form, https://us.nttdata.com/en/contact-us.
NTT DATA endeavors to make https://us.nttdata.com accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at https://us.nttdata.com/en/contact-us. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications. NTT DATA is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. For our EEO Policy Statement, please click here. If you'd like more information on your EEO rights under the law, please click here. For Pay Transparency information, please click here.
