Position: Business Development Manager (BDM)
Location: Bhopal, Madhya Pradesh
Salary Range: Negotiable based on experience
Experience Required: 10 – 15 years
Qualification: MBA/PGDM/M.Tech/B.tech/M.Sc/B.Sc (Marketing, Agribusiness, Rural Management) or relevant field
Key Responsibilities
1. Procurement & Supply Chain
- Support Farmer Producer Organizations (FPOs) in procurement planning through MP e-Uparjan / project mechanisms.
- Monitor aggregation, storage, and quality control of Kodo-Kutki grains.
- Ensure timely logistics, warehousing, and federation-level stock transfers.
- Coordinate with procurement experts for meeting government-set targets.
2. Market Development
- Identify and establish institutional buyers (government schemes, ICDS, PDS, mid-day meals, tribal welfare, etc.).
- Develop B2B and B2C marketing channels for millet (raw grains, processed rice, and value-added products).
- Explore tie-ups with retail chains, e-commerce platforms, and food processing industries.
- Drive branding and promotion of “Shri Anna / Nutri-Cereals” (Kodo-Kutki) at state and national level.
3. Financial & Business Planning
- Prepare business plans, DPRs, and proposals for financial institutions (e.g., NABARD, Banks).
- Ensure profitability and sustainability of procurement and sales operations.
- Track revenue, margins, and provide regular MIS reports to management.
4. Stakeholder Engagement
- Build partnerships with government departments, NGOs, CSR initiatives, and private sector players.
- Facilitate linkages between FPOs, federations, and processors.
- Conduct negotiations with buyers and finalize contracts.
5. Promotion & Awareness
- Organize millet fairs, buyer-seller meets, and exhibitions.
- Promote consumer awareness campaigns on millet nutrition and recipes.
- Develop marketing collaterals, product brochures, and digital campaigns.
Required Skills & Competencies
- Strong experience in agribusiness / food supply chain / commodity trading.
- Proven track record in institutional sales and market development.
- Knowledge of millet crops, procurement systems, and government policies (PDS, MSP, FPO).
- Excellent negotiation, communication, and stakeholder management skills.
- Proficiency in MS Office, data analysis, and business reporting.
- Ability to travel extensively across project districts.
Impact of the Role
The BDM will play a key role in making the Kodo-Kutki project sustainable by ensuring smooth procurement, expanding market access, and establishing millet as a mainstream grain in both government and private markets.
Job Type: Full-time
Pay: ₹50,000.00 - ₹60,000.00 per month
Work Location: In person
