Mathura Uttar Pradesh Digital marketing specialist Jobs – 1 Open Jobs Today

Lead Generation Specialist- Digital Marketing
Solve My Shiksha —Mathura, Uttar Pradesh
- ₹5,000 - ₹10,000 a month
- Full-time
- Microsoft Excel
- Marketing
- Research
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11d

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Lead Generation Specialist- Digital Marketing

Solve My Shiksha
Mathura, Uttar Pradesh

Quick apply

Job details

Full-time
₹5,000 - ₹10,000 a month
11 days ago

Qualifications

Microsoft Excel
Marketing
Google Tag Manager
Lead generation
Research
Adobe Creative Suite
Analysis skills
Canva
Bachelor's degree
Conversion optimisation
APIs
Communication skills

Full job description

Job Summary

We are looking for a results-driven Meta Ads Lead Generation Expert to plan, execute, optimize, and scale Facebook and Instagram advertising campaigns. The ideal candidate should have hands-on experience in generating high-quality leads at a profitable cost and should be comfortable working with campaign optimization, audience research, creatives, and performance analysis.

Key Responsibilities

Create, manage, and optimize Meta (Facebook & Instagram) advertising campaigns.
Generate high-quality leads while maintaining target CPL (Cost Per Lead).
Conduct audience research and create custom, lookalike, and retargeting audiences.
Perform A/B testing on creatives, ad copies, landing pages, and campaign objectives.
Monitor campaign performance daily and implement optimization strategies.
Analyze key metrics including CTR, CPC, CPM, CPL, Conversion Rate, and ROAS.
Coordinate with the creative team for ad copies, graphics, and video creatives.
Install and manage Meta Pixel, Conversion API, and event tracking.
Prepare weekly and monthly performance reports with actionable insights.
Stay updated with Meta Ads policies and the latest advertising trends.

Required Skills

Strong knowledge of Meta Ads Manager.
Experience running Lead Generation, Traffic, Conversion, and WhatsApp campaigns.
Understanding of Meta Pixel, Conversion API, and Event Manager.
Experience with audience segmentation and remarketing.
Ability to analyze campaign data and optimize performance.
Good understanding of sales funnels and customer journeys.
Strong analytical and communication skills.

Preferred Qualifications

Bachelor's degree in Marketing, Business, or a related field.
Meta Blueprint Certification (Preferred but not mandatory).
Experience in education, ed-tech, healthcare, or service-based industries is an advantage.

Key Performance Indicators (KPIs)

Cost Per Lead (CPL)
Lead Quality
Click-Through Rate (CTR)
Cost Per Click (CPC)
Conversion Rate
Return on Ad Spend (ROAS)
Monthly Qualified Leads Generated

Tools Required

Meta Ads Manager
Meta Business Suite
Google Analytics
Google Tag Manager
Microsoft Excel / Google Sheets
Canva or Adobe Creative Suite (Basic understanding)

What We Offer

Competitive salary with performance incentives.
Opportunity to manage high-budget advertising campaigns.
Learning and growth opportunities.
Flexible work environment (if applicable).
Performance-based bonuses.

How to Apply

Interested candidates can share their resume along with:

Portfolio or screenshots of campaign performance
Case studies (if available)
Current and expected salary
Notice period

Pay: ₹5,000.00 - ₹10,000.00 per month

Work Location: In person

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