Job Title: Sr. Sales Manager – Institutional Food Service (Dairy & Soy)
Target Market: Hotels, Restaurants, and Caterers
Product: 100% Natural & Pure Malai Paneer & Soy Paneer
Location: Nagpur (Dhabha)
Employment Type: Full-time (On-field for Institutional HoReCa alliances)
Experience Required: 5+ years in B2B HoReCa (Hotel, Restaurant, Catering) sales having
excellent relations with Chefs and Management
About Us:
We are a rapidly growing commercial dairy and plant-based protein supplier, currently moving over 1,500- 2000 kg of premium Paneer, monthly basis, and beginning to make Soy Paneer (Tofu)catering to local culinary brands. As we scale our production to meet surging demand, we are expanding our commercial footprint to reach 500 kg per day of Paneer and also 1000 kg per day Soy Paneer. We are looking for an aggressive, well-networked B2B Institutional Sales Specialist to command our market expansion and secure large-volume anchor accounts.
The Role:
This is not a retail FMCG role or a desk job. You will be the primary driver of our institutional growth. Your main objective is to identify, pitch, and lock down high-volume buyers—specifically hotels, restaurants, cafes, banquet halls, wedding caterers, cloud kitchen networks, and multi-location casual dining chains.
You will manage the entire Institutional sales lifecycle, from the initial chef tasting to commercial contract negotiation and credit/payment management.
Key Responsibilities:
- Drive Institutional Volume: Onboard bulk buyers (catering companies, hotels, banquet complexes) to achieve and sustain a collective target of 350 kg/day Malai Paneer and about 500kg/day Soy Paneer.
- Execute Chef Pitches: Conduct live product sampling and technical demonstrations with Head Chefs and Kitchen Managers to showcase our product's frying yield, texture, and moisture retention.
- Negotiate Commercial Contracts: Secure commercial supply agreements, including price per kilogram structures, minimum order quantities (MOQs), and delivery schedules.
- Manage Credit & Collections: Screen new accounts for credit risk, establish strict payment terms, and ensure 100% timely payment collection to maintain healthy cash flow.
- Competitor Intelligence: Keep a pulse on local dairy/tofu competitors, wholesale market prices(Mandi rates), and shifting kitchen demands to adjust our sales strategy.
What We Are Looking For:
- Proven HoReCa Network: 5+ years of experience selling bulk food ingredients, dairy, and vegetables directly to commercial kitchens. An existing book of relationships with local caterers and chefs is highly preferred.
- Commercial Mindset: You understand kitchen math. You can comfortably talk about food costs, ingredient yields, margins, and operational wastage with chefs and procurement managers.
- Grit & Resilience: Comfortable walking into chaotic, fast-paced kitchen environments during non-peak hours (2:00 PM to 4:00 PM) to get face time with decision-makers.
- Strong Negotiation Skills: Ability to defend product value over cheap market alternatives and successfully enforce payment collection timelines.
- Vehicle Requirement: Must own a two-wheeler and a valid driving license for intensive daily field travel.
Why Join Us?
- Uncapped Earning Potential: We reward volume. Our incentive structure pays you a direct, recurring bonus for every single kilogram of product delivered to accounts you secure and maintain.
- High-Quality Product Support: You will be selling premium-grade paneer and soy paneer engineered specifically for commercial kitchen abuse (high heat, zero crumbling), making your pitch highly effective.
- Ground-Floor Opportunity: Join a lean, fast-scaling supply chain where high performance will fast-track you into a Head of Sales role.
Pay: ₹30,000.00 - ₹35,000.00 per month
Application Question(s):
- What is your current CTC?
- Do you have experience in HORECA ?
Experience:
- B2B sales: 3 years (Required)
Work Location: In person
