Job Description - For Field Staff
JOB OBJECTIVE: MAXIMISE SALES OF PRODUCTS MARKETED BY PALM INTERNATIONAL.
· General:
1. Promote sales of agriculture products marketed by PI/SSI
2. Help building up brand image.
3. Achieve & Maintain legitimate share of the market in each product.
4. Develop & maintain happy relationship with all customers.
5. Maintain healthy market conditions by wide distribution & dealer co-operation.
6. Develop new markets & explore new sales outlets. Select new dealers And verify credit worthiness of new dealer before any recommendation for credit is made.
7. Achieve targets set for the territory by-product by-month.
8. Carry out field demonstration of existing and new products and other Planned sales promotion activities. Maintain liaison with research station. Government department and agricultural universities.
9. Train distributors salesman and co-ordinate their activities for fulfillment of Company objectives.
10. Keep office informed of competitors.
11. Advise office on possibilities of marketing new products.
12. Keep office appraised of all Government purchase programmers and subsidies of the various State Government.
13. Keep office informed of local economic, political agriculture and social trends, which may have impact on agricultural products marketing, immediately or in the near future.
· Specific Duties on market coverage-Tour:
1. Prepare a master itinerary of the territory for the following month for approval by Supervisor /Manager on or before the 25th of the month preceding the month.
2. Plan tour programmer for the month to ensure personal 25" territory coverage in the month and 260 days in a year
3. Visit all distributors/dealers in the territory.
4. Prepare a list of progressive farmers in the territory for milling of sales literature directly of farmers.
5. Check distributors/dealer Inventory to ensure proper rotation of stock. The "first in out" principle should be followed in regard to all products.
6. Organize seminars/farmers meeting and secure maximum participation of distributors/ dealers and progressive farmers in such meetings.
· Market Coverage – Sales
1. Plan sales according to targets set.
2. Sell completes range of products according to demand.
3. Try to build up one month's inventory of all products at the distributors level and three Weeks inventory at the dealer level.
4. Motivate retailers to actively sell products at correct prices.
5. Motivate distributors in participate in co-operative advertising in local new papers.
6. Contact Government and institutional bodies for necessary Recommendation and propagation of efficacy of Pl products.
7. Where necessary, arrange local distributors/dealer meeting in accordance with H.O. Instructions.
8. Contract all progressive farmers and Institutional customers in each Territory for better assessment of their requirements and for proper Servicing through distributors of directly through the H.O.
· Market Coverage - Customers Service:
1. Ensure correct stock rotation at all levels.
2. Take prompt action on quality complaints and train the distributor/Dealers' Salesman to do the same.
3. Take note of complaints like unadjusted credit notes, overdue pending orders and follow these up with office for quick settlement.
4. Follow-up outstanding accounts and collect outstanding as per office instructions.
5. Arrange quick clearance of documents by dealers within specified time.
· Market Coverage - Advertising and Sales Promotion.
1. Ensure that all advertising material are properly used.
2. Arrange effectively and judicious display of all advertising material and products to effectively attract consumer attention.
3. Involve fully the distributors/dealers in our co-operative advertising programmed.
4. Recommend to office prominent location for Wall – Paintings, posters, etc. approved by H.O, get wall printing up without any delay
5. Ensure that distributors / dealers participate in local melas and actively take part in at least two melas per year.
· Market Coverage Competitors Activities
1. Collect Market information on competitors activities.-
a. Stock in market-growth decay.
b. Advertising and promotional activates-collect specimens and forwards these to the office
c. Special sales drive and result thereof.
d. Introduction of new products-quality, price etc., the market reaction. Send a sample of new products with price information to the office.
2. Assess competition in the territory and suggest effective action to forestall competitors efforts
3. Watch out for infringement of PI trade mark and submit in such cases complete reports Providing details of manufacturers name, address, trade terms and submit at least two samples by two separate cash memos.
· Reporting:
1. All orders, performance reports and other routine daily reports are to be mailed within the time specified below.
a. Weekly Summary Report to be mailed every Saturday.
b. Monthly expense report should reach by 5th of every month
c. Weekly tour report should contain activities carried by you during the week and results achieved
d. Monthly Vehicle Report to be mailed along with monthly expense report.
2. Special reports such as Mela programme, Mela performance, to be submitted as and when called for.
· General Deportment.
1. Dealer Relations: It is necessary for the field officer to project very good image of the Company through his appearance, behavior and dealing with the Government officials, the trade and the general public. The field, officer therefore has to be particular on the following points.
a. Keeping clear of financial involvements with dealers or other in the territory.
b. Dressing soberly and presentable.
c. Maintaining standards of living suitable to the Company's standards and prestige
d. Travel as prescribed by current Company's practice befitting his status.
e. Cleanliness in habits, manners and dealings with people.
· Annual Touring:
1. A field office must put in a minimum 260 days of travel in a year.
2. Duration of each journey cycle may be for a period of 28 to 35 days. Depending upon the season and nature of crop and also depending upon the H.O. description.
3. Days in transit will be counted as days of tour.
4. Changes in tour program will be permitted only under exceptional circumstance. When making such changes, the following steps are to be taken.
a. Inform the reason for delay and extent of changes and revised address for the next period.
b. Explain reason for change and give the revised itinerary by mail for balance of the journey cycle.
c. In case any tour is disrupted, the H.O. must be informed by telephone and the information confirmed either by mail. Approval for change in itinerary is to be obtained by telephone from the H.O
· Leave:
1. The leave rules are as per Company rules.
2. The application for leave should be made to the H.O. in advance before the tour itinerary is agreed so that H.O. may arrange for alternate coverage of the market necessary.
3. Privilege leave will normally be taken during the time when it will be "off season" for his territory.
· Travel Allowance and Expenses:
1. Fares: When not working with a vehicle, 2nd rail fare / Bus Fare allowed. In case the territory in question is not serviced by rail. Bus fare is allowed. Taxis should not be used without prior sanction of the H.O. in writing. Where such sanction is given by H.O. such a letter of sanction should be attached to the expense report claiming taxi fare. Rail /. Bus Tickets are to be enclosed with expense report.
2. When used own motorcycle mileage in reimbursed at the rate of Rs. 2.00 per kilometer for fixed 1500 KMH in a month. (Maximum) Petrol Bills to be attached with expenses Report.
3. Conveyance - on actual when Rail/Bus travel mode be used.
4. In off-season use of motorcycle has to be curtailed & maximum Km usage should not exceed 1000km per month.
· Daily Allowance.
1. Returning on same day Rs. 100.00 per day.
2. Night Halt outside home Rs. 240.00 per day Lodge Bills should be enclosed with expense report for reimbursement on actual basis, subject to a maximum of Rs.240/- day.
3. All expenses of stamps / telegrams incurred for mailing and attending to other Company matters will be allowed.
Job Type: Full-time
Pay: ₹8,436.14 - ₹20,787.37 per month
Benefits:
Application Question(s):
- Do you have any experience in agri-input sales?
Experience:
- Sales: 1 year (Preferred)
Language:
Work Location: In person
