Job Summary
Focus - B2B email marketing, targeted outreach, lead engagement, database management, and campaign optimization across multiple IT service Lines of Business.
You will be responsible for creating email templates, maintaining accurate prospect data, improving campaign engagement, and supporting business development and marketing initiatives across multiple IT service Lines of Business.
Key Skills - Mailchimp, Elastic Email, Sendinblue, ActiveCampaign, Data Validation tools, Apollo.io, ZoomInfo, LinkedIn Sales Navigator.
Key Responsibilities
1) Database Management
Build, maintain, and regularly update databases across various IT service LOBs.
Collect, validate, and organize prospect and company information while ensuring database accuracy.
Perform database quality checks and clean email lists by removing invalid or inactive contacts.
2) Email Campaign Execution
Create and manage email templates using ESP platforms and execute email marketing campaigns.
Monitor campaign performance including open rates, click rates, and engagement metrics.
Optimize campaign performance by testing different outreach strategies and email schedules.
www.integrativesystems.com 201-202, Pentagon 2, Magarpatta City,
Hadapsar, Pune -411028
3) Reporting & Coordination
Maintain master tracking sheets and share campaign performance reports with management.
Collaborate with managers and team leads to review campaign insights and improvement opportunities.
Support business development and marketing initiatives through effective email outreach activities.
Qualifications
Bachelor’s degree
5–8 years of experience in email marketing, database management, campaign execution
Excellent written and verbal communication skills in English.
Strong understanding of email marketing platforms, campaign workflows, and database management practices.
Preferred Skills
Experience working with B2B Email Service Providers (ESP)
Knowledge of email deliverability, open rates, click-through rates, and campaign optimization techniques.
Experience in B2B database building, creating email templates, lead research, and data validation processes.
Strong professional writing, communication, and coordination skills.
Ability to analyze campaign performance and identify improvement opportunities.
What We Offer
At Integrative Systems, you gain the freedom to think independently and lead initiatives that drive real impact. You benefit from personalized mentorship and high-impact growth opportunities. You thrive in a collaborative team environment where your contributions create collective success.
About Integrative Systems
Guided by the promise “Futureproof Your Business,” Integrative Systems is a trusted global technology partner with over 25 years of experience in business software applications across IBM i, AS/400, and Microsoft toolsets.
We provide 24/7 infrastructure management, data analytics, and back-office optimization - operating as an extension of enterprise teams to align IT strategy with business goals.
A five-time Inc. 5000 honoree, we help enterprises modernize systems, enhance resilience, and achieve sustainable digital growth.
We are "Great Place to Work" certified - a status that highlights our commitment to an inclusive, high-trust environment.
