Position: Performance Marketer
Salary: ₹15,000 – ₹25,000 per month
Department: Marketing
Location: Raipur (CG)
Employment Type: Full-time
Salary: ₹15,000 – ₹25,000 per month
Department: Marketing
Location: Raipur
Employment Type: Full-time
Job Summary
We are seeking a data-driven and motivated Performance Marketer to manage and optimize paid advertising campaigns. The candidate will be responsible for generating leads, improving conversions, and maximizing return on investment (ROI) through effective performance marketing strategies across digital platforms.
Key Responsibilities
Paid Campaign Management
- Create, manage, and optimize paid ad campaigns on Google Ads and Meta Ads (Facebook & Instagram)
- Monitor campaign performance and optimize to reduce cost per lead (CPL)
- Perform A/B testing on ad creatives, audiences, and campaigns
- Ensure campaigns are aligned with marketing and business goals
Strategy & Execution
- Identify target audiences and plan effective ad strategies
- Manage and allocate advertising budgets efficiently
- Optimize campaigns to improve conversions and lead quality
- Support lead generation and brand awareness initiatives
Analytics & Reporting
- Track campaign performance using Google Analytics and Ads Manager
- Monitor key metrics such as CPC, CTR, CPL, and conversions
- Prepare weekly and monthly performance reports
- Suggest improvements based on campaign data and insights
Coordination
- Work with content and design teams to create ad creatives
- Coordinate with website team to optimize landing pages
- Stay updated with the latest performance marketing trends and tools
Requirements
Experience
- 0–2 years of experience in performance marketing or digital marketing
- Freshers with Google Ads and Meta Ads knowledge can also apply
Skills Required
- Knowledge of Google Ads and Meta Ads
- Basic understanding of conversion tracking and campaign optimization
- Familiarity with Google Analytics
- Analytical and problem-solving skills
- Good communication and reporting skills
Qualifications
- Bachelor’s degree in Marketing, Business, or related field
- Digital Marketing certification preferred
Key Competencies
- Analytical mindset
- Result-oriented approach
- Attention to detail
- Learning attitude
- Team collaboration
Job Types: Full-time, Permanent
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
- Paid sick time
- Paid time off
Work Location: In person
