Position: Jr. Digital Marketing Executive
Location: Thane West, Maharashtra
Experience: 1-3 years preferred; freshers with strong skills may apply
Department: Digital Marketing
Work Location: In person
Job Type: Full-time
Pay: INR 15,000/- to 27,000/- per month
About the Role
MasterTech Web Applications is looking for a proactive, detail-oriented Jr. Digital Marketing Executive to support social media, blog creation, SEO, website content, and day-to-day digital marketing activities. The ideal candidate should be comfortable creating content ideas, researching keywords, publishing blogs, coordinating creatives, and helping improve organic visibility across digital channels.
This role is suitable for someone who enjoys both creative and analytical work - writing content briefs, improving website pages, tracking basic performance, researching trends, and supporting the team in building a consistent online presence. LinkedIn knowledge will be useful, but the role is broader than LinkedIn and focuses on overall organic digital marketing.
Role Focus Areas
- Social Media: Content planning, post ideas, scheduling, engagement support, captions, hashtags, and platform consistency.
- Blog Creation & SEO: Blog topics, outlines, SEO-friendly drafts, keyword research, on-page optimization, and publishing support.
- Digital Marketing Support: Website content updates, reporting, competitor research, content calendars, coordination, and brand visibility tasks.
Key Responsibilities
- Plan, create, schedule, and publish social media content for company and client accounts across relevant platforms.
- Assist with content calendars, caption writing, post ideas, content themes, hashtags, and basic engagement activities.
- Create blog topic ideas, blog outlines, and SEO-friendly content briefs based on keyword and competitor research.
- Support blog creation, proofreading, formatting, internal linking, image placement, and publishing on the website or CMS.
- Conduct keyword research, competitor analysis, content gap checks, and basic SEO audits for websites and blogs.
- Assist with on-page SEO tasks such as meta titles, meta descriptions, headings, URLs, alt text, internal links, and content optimization.
- Support off-page SEO activities such as outreach coordination, backlink tracking, directory submissions, and maintaining partner communication.
- Help update website pages, service pages, landing content, case studies, and other organic marketing assets as required.
- Coordinate with designers, writers, developers, and internal team members to complete digital assets on time.
- Monitor basic website and content performance using Google Analytics, Google Search Console, and SEO tools.
- Prepare simple weekly/monthly reports covering traffic, rankings, blog performance, social media engagement, and completed activities.
- Research industry trends, competitor content, content formats, and new organic marketing opportunities.
- Support LinkedIn content and profile activity where required, including post publishing, basic engagement, and professional content formatting.
Requirements
- Bachelor's degree in marketing, business, communications, media, IT, or a related field.
- 1-3 years of experience in digital marketing, SEO, content, social media, or a related role; freshers with strong skills may apply.
- Strong written and verbal communication skills with the ability to write clear captions, blog outlines, and simple marketing copy.
- Basic understanding of SEO principles, including keyword research, on-page SEO, internal linking, and blog optimization.
- Basic understanding of social media content planning, posting, engagement, and platform-specific content formats.
- Familiarity with Google Analytics, Google Search Console, keyword tools, SEO tools, or content management systems is preferred.
- Creative mindset, attention to detail, and ability to work on multiple content and SEO tasks in a fast-paced environment.
- Comfortable coordinating with designers, writers, developers, and clients for content and digital marketing execution.
Preferred Skills
- Prior internship or work experience in SEO, blog writing, content marketing, or social media management.
- Experience publishing blogs or updating content on WordPress or any similar CMS.
- Understanding of content calendars, organic growth, website content structure, and basic SEO reporting.
- Basic knowledge of HTML/CSS for simple website content formatting is a plus.
- Familiarity with LinkedIn content best practices is an advantage, but not mandatory.
- Basic Canva, Google Sheets, Google Docs, or project coordination skills will be helpful.
Benefits
- Paid sick time.
- Paid time off.
- Opportunity to learn SEO, content marketing, social media, and organic digital growth in a practical agency-style environment.
Experience
- Digital marketing, SEO, content creation, blog writing, or social media management: 1-2 years preferred.
- Freshers with strong writing, SEO, and social media skills may also be considered.
Job Type: Full-time
Pay: ₹15,000.00 - ₹27,000.00 per month
Benefits:
- Paid sick time
- Paid time off
Application Question(s):
- You will mainly be managing clients' LinkedIn profiles, including sending targeted connect requests and creating and publishing content on their accounts. Are you comfortable with this type of role?
- What is your notice period or earliest possible joining date?
- Are you comfortable working from the office in Thane, Maharashtra?
- Do you have a portfolio? If so, please share the URL here.
- Have you worked on social media content, blog creation, SEO, or website content before? Please briefly describe your experience.
- Have you published blogs, written content briefs, or optimized website content for SEO?
- Are you comfortable creating captions, content ideas, and basic social media posts for company or client accounts?
- Have you used tools such as Google Analytics, Google Search Console, WordPress, Ahrefs, Moz, SEMrush, Canva, or similar tools?
- What is your current or most recent in-hand monthly salary?
Work Location: In person
