Job Description Job Title Paid media & SEO Analyst Department Digital Media Work Level Executive level Age Group 26- 30 years Total Experience 3- 4 years Number of Direct Reports 0 Work Location RCP, Navi Mumbai Place in the Organization About the Organisation Job Purpose We seek to hire talented Paid Analyst (PPC-SEM, FB Ads) to deliver the best in class account management solution, search engine optimization and the best possible Digital Advertising experience in the industry. The SEO analyst will be responsible for the growth and developing ranking of e-learning platform. Key Accountabilities: Most important task(s) accountable for; what must be accomplished • Perform daily account management on Google Ads or other search platforms for a variety of brands. • Understand marketing goals, create and execute strategies to exceed defined goals • Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of paid search in accordance with campaign goals for Google channels along with other search and app channels. • Be updated about latest feature and find ways to implement the same as testing. • Day to day engagement, collaboration, and partnering with internal teams will be required. • Provide proactive mentorship and training of Paid Media Specialists in Vibrant • Good understanding of web and app analytics • Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance to campaign goals. • Work with leadership to explain and modify strategic plans • Understand and stay current on industry trends, competitive landscape, and internal product development efforts • Spearhead Business Review meetings with multiple Internal and external Stakeholders and showcase business growth • Suggest and develop new campaigns across multiple channels • Maintain partnerships with PPC ad platforms and vendors. • This role also requires to work on other paid platforms like FB, Twitter, LinkedIn and DV360 Personal Profile: Personal qualities, skills required, previous experience • Qualifications • Are a Graduate or equivalent 1-2 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC). • SA360 experience a plus • Mastery of Excel, including extensive data manipulation, along with tactical execution including: pivot tables, V/H Look-ups, concatenation, macros, etc. • Are passionate about the Paid marketing campaigns across Web and App eco system. • Have an outstanding ability to think creatively, has knack of numbers and identify and resolve problems. • Have excellent communication and interpersonal skills, with the ability to be personable yet persistent Have the ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving marketing goals • Have hands on knowledge of, Google Analytics, Google Ads, Bing, experience in planning and managing the advertising spends with brands over last 2 years. • Advanced excel and Microsoft office skills • Advanced certification for Google Ads, Google Analytics • Experience working on 3rd party App analytics. Web analytics platform • Have excellent problem-solving and analytical skills and impeccable business judgment Lateral Contacts: Key individuals, teams within the concern whose collaboration is needed on a permanent basis by the position
