Social Media Management Intern (Content, Design & Brand Growth)
Company: The Real Indian Kitchen (TRIK)
Location: Hyderabad (Hybrid)
Job Type: 3-Month Paid Internship (Opportunity for Full-Time Conversion Based on Performance)
Stipend: ₹20,000 per month (Based on skills & experience)
About The Real Indian Kitchen (TRIK)
The Real Indian Kitchen (TRIK) is a growing Indian food brand focused on authentic flavours, honest ingredients, and traditional cooking values.
We build products inspired by real Indian homes and recipes, with a strong focus on quality, consistency, and storytelling.
As a lean, fast-growing team, you'll work directly with the founder and play a key role in shaping how thousands of people experience our brand online.
About the Role
We're looking for a creative, execution-focused Social Media Manager Intern who can take complete ownership of TRIK's social media presence—from strategy and content planning to design, video editing, publishing, community engagement, and campaign execution.
This is not a role where you'll simply receive tasks every day. We're looking for someone who understands social media, knows what performs, proactively brings ideas to the table, and takes ownership of growing the brand.
You'll work closely with the founder and the performance marketing team to ensure content, launches, and paid campaigns work together seamlessly.
This is a 3-month paid internship designed to give you real ownership from day one. High-performing candidates will have the opportunity to transition into a full-time role at the end of the internship.
What You'll Own
You will be responsible for managing TRIK's complete social media presence.
This includes:
- Social media strategy
- Monthly content planning
- Graphic design
- Video editing
- Content creation
- Content publishing
- Community management
- Campaign coordination
- Brand consistency
- Content performance analysis
Key Responsibilities
1. Social Media Strategy & Management
- Own and manage TRIK's social media platforms.
- Develop monthly content calendars aligned with business objectives.
- Create content pillars and campaign ideas.
- Stay updated with trends and identify opportunities to grow the brand.
- Ensure consistency in the brand's tone, messaging, and visual identity.
- Track performance and continuously improve content strategy.
2. Graphic Design
- Design Instagram posts, carousels, stories, and reel covers.
- Create promotional creatives for launches, offers, and campaigns.
- Design WhatsApp creatives, email graphics, banners, and other marketing assets.
- Maintain visual consistency across all platforms.
- Work primarily on Canva. Adobe Creative Suite is a plus.
3. Video Editing
- Edit Instagram Reels and short-form videos.
- Add captions, transitions, music, and motion graphics where appropriate.
- Repurpose content into multiple formats.
- Optimize videos for engagement and performance.
4. Content Creation & Execution
- Coordinate and execute content shoots.
- Help plan and storyboard reels and video concepts.
- Coordinate with creators, photographers, and freelancers when required.
- Be willing to step in wherever needed to ensure content gets created.
- Ensure a consistent pipeline of quality content throughout the month.
5. Campaign Coordination
Work closely with the Performance Marketing team to:
- Plan product launches.
- Coordinate marketing campaigns.
- Develop ad creatives.
- Ensure campaigns are launched on schedule.
- Align organic content with paid advertising.
6. Community Management
- Schedule and publish content.
- Monitor comments and messages.
- Engage with the community professionally.
- Help build an authentic and engaged audience around the brand.
7. Analytics & Improvement
- Track content performance.
- Monitor engagement and growth metrics.
- Share monthly insights and recommendations.
- Continuously test and improve content ideas.
Who We're Looking For
This role is ideal for someone who:
- Lives and breathes social media.
- Understands what makes content engaging.
- Enjoys both strategy and execution.
- Has a strong eye for design and storytelling.
- Is proactive and doesn't wait to be told what to do.
- Can manage multiple projects and deadlines.
- Takes ownership of outcomes.
- Is comfortable working in a fast-paced startup environment.
- Is willing to do whatever is required to ensure great content gets created.
Requirements
Must Have
- Fresh graduates or 1–4 years of experience in social media, content creation, graphic design, or digital marketing.
- Strong Canva skills with a good eye for design.
- Good video editing skills using mobile or desktop software.
- Strong understanding of Instagram and short-form content.
- Excellent written and spoken English.
- Ability to speak and understand Telugu.
- Strong organizational and communication skills.
- Self-starter with the ability to work independently.
- Comfortable managing multiple projects simultaneously.
- Willingness to take ownership and solve problems.
- Own a personal laptop.
- Comfortable working in a hybrid setup.
Huge Plus If You Have
- An Instagram, YouTube, or LinkedIn page that you've grown yourself.
- Experience creating high-performing or viral content.
- Adobe Photoshop, Illustrator, Premiere Pro, or After Effects skills.
- Photography or videography skills.
- Experience with Meta Business Suite.
- Basic understanding of Meta Ads.
- Experience working with D2C, FMCG, or food brands.
Who Should Not Apply
This role is not suitable if you:
- Only want to do graphic design.
- Only want to edit videos.
- Prefer receiving detailed instructions for every task.
- Are uncomfortable taking ownership.
- Don't enjoy creating content.
- Aren't willing to occasionally step outside your job description to get things done.
- Are looking for a purely remote freelancing role.
Tools You'll Use
- Canva
- Adobe Creative Suite (optional)
- CapCut / Premiere Pro / DaVinci Resolve (or similar)
- Google Workspace
- Meta Business Suite
- Instagram
- ChatGPT and other AI tools
- Basic project management software
Work Location
Hybrid
- Approximately 50% work from home (during editing days)
- Approximately 50% in-person from a co-working space or café in West Hyderabad (Hitech City, Jubilee Hills, Kondapur, Manikonda, Gachibowli, FD, Nanakramguda)
Work Timings
Monday – Friday: 10:00 AM – 6:00 PM
Saturday: 10:00 AM – 1:00 PM
Sunday: Weekly Off
We value work-life balance and respect work hours. However, occasional flexibility may be required during product launches, content shoots, or campaigns, with prior communication.
Internship & Growth Opportunity
This internship is designed as a pathway to a full-time role.
Over the course of three months, you'll own real campaigns, contribute to product launches, and help shape the brand's online presence. You'll receive direct feedback while working closely with the founder and gain practical experience that most internships don't offer.
Outstanding performers will be offered a full-time position with increased ownership and compensation.
Potential career paths include:
- Social Media Manager
- Brand Marketing Executive
- Content & Community Manager
Why Join TRIK?
This isn't an internship where you'll spend months observing others.
From your first week, you'll be trusted with meaningful responsibilities, real campaigns, and direct ownership of the brand's social media presence.
You'll work closely with the founder, collaborate with the performance marketing team, and gain hands-on exposure to brand strategy, content marketing, product launches, and consumer brand building.
If you're looking to build a strong portfolio, learn quickly, and transition into a long-term marketing role, this internship is designed for exactly that.
How to Apply
Please send us:
- Your resume
- A short note explaining why you're interested in this role
- Your design portfolio (Canva links are welcome)
- Links to social media pages you've managed (professional or personal)
- If applicable, links to your own Instagram, YouTube, or LinkedIn profile
Shortlisted candidates will be asked to complete a small paid assignment involving content planning, graphic design, and video editing.
Job Type: Full-time
Pay: Up to ₹20,000.00 per month
Application Question(s):
- Which of these tools have you used before? Briefly mention what you’ve used them for.
1. Canva
2. Instagram (posting or managing a page)
3. Basic video editing (mobile apps are fine)
4. Google Suite (Drive, Docs, Sheets, Slides)
- This is a structured role with fixed work hours and regular coordination. How do you usually handle routine tasks and feedback?
- This role involves graphic design, video editing, social media posting, and coordination tasks like follow-ups and organizing work. Which part of this excites you the most, and why?
Language:
- English (Required)
- Telugu (Required)
Location:
- Hyderabad, Telangana (Hyderabad, Hyderabad District) (Required)
Work Location: Hybrid remote in Hyderabad, Telangana (Hyderabad, Hyderabad District)
