- Location: bhubaneswar
- Working Hours: Shift aligned with US Time Zones (EST/PST) for active prospecting and pipeline management.
- Experience Required: 3–5 Years strictly running US-focused B2B organic lead generation, data scraping, and cold outreach.
- Compensation Structure: Base Salary + Aggressive Uncapped Incentives per Qualified Meeting Scheduled/Deals Closed.
- Reporting To: Founder & CEO (Pavan Kumar M)
The Mission
At GRK Ads, we have successfully served over 200 domestic and international clients with our high-performance lead generation, web architecture, and digital workflows. We are now scaling our high-leverage services deeply into the United States market.
We are looking for a data-driven, highly technical US Outbound Growth Hacker & Lead Generation Specialist to build and run an organic B2B prospecting engine from scratch—without spending a single dollar on paid advertising. Your sole mission is to find, extract, and clean high-intent US prospects online, systematically warm up alternative domains, and land qualified discovery meetings with US CMOs, VCs, Founders, and Growth Heads.
Key Responsibilities1. Advanced Online Prospecting & Data Sourcing (40%)
- Targeted Data Mining: Mine the web to build highly accurate lists of target companies in the US (Fintech, B2B SaaS, and E-commerce) using tools like Apollo.io, Crunchbase, and LinkedIn Sales Navigator.
- Trigger-Event Sourcing: Find and target companies experiencing specific growth events that mean they have budget to spend:
- Funding Triggers: Scrape lists of US companies that recently closed Seed, Series A, or Series B funding rounds.
- Hiring Triggers: Monitor US job boards (Indeed, LinkedIn Jobs) to find companies looking for full-time growth or automation talent, pitching GRK Ads as the immediate plug-and-play solution.
- Tech-Stack Triggers: Use BuiltWith or Wappalyzer to identify US websites using premium software (like Salesforce or HubSpot) but missing critical performance tracking or conversion optimization tools.
- Data Enrichment & Cleaning: Build advanced automated workflows (using Clay or PhantomBuster) to find the personal business email addresses and LinkedIn profiles of specific decision-makers (CMOs, VPs of Marketing).
- List Validation: Run all scraped contacts through verification tools (NeverBounce or MillionVerifier) to eliminate bad data and keep database bounce rates strictly under 2%.
2. Outbound Infrastructure & Deliverability Engineering (30%)
- Domain & Inbox Management: Purchase, set up, and manage 10 to 30 alternative secondary domains strictly for cold outreach to protect GRK Ads' primary corporate domain.
- Technical Authentication: Flawlessly configure DNS records, including SPF, DKIM, and DMARC, across all outbound sending profiles.
- Inbox Warmup Maintenance: Manage continuous, automated email warmup pools (using platforms like Smartlead.ai or Instantly.ai) to guarantee consistent inbox placement and keep spam rates below 1%.
3. Campaign Execution & Content Distribution (30%)
- High-Conversion B2B Copywriting: Write highly specific, conversion-driven cold email sequences tailored to the fast-paced US business culture (keeping emails under 100 words, focused entirely on a low-friction value hook or quick video teardown).
- Omnichannel Sequences: Coordinate email campaigns alongside automated, personalized LinkedIn Sales Navigator outreach touches.
- The Conversion Handoff: Manage initial interest and positive replies aggressively, turning a warm text reply into a scheduled calendar booking directly for our sales team.
Profile Requirements & Technical DNA
- The US Track Record: 3 to 5 years of proven experience running successful B2B lead generation and outbound campaigns directly targeting the North American market. You must be able to show past campaign dashboards with high open rates (greater than 60%) and steady reply rates.
- The Sourcing & Scraping Tool Stack: Complete mastery over modern lead-finding tech:
- Sourcing & Scrapers: Apollo.io, Sales Navigator, BuiltWith, Crunchbase, Clay, PhantomBuster, Import.io.
- Sending/Warmup: Smartlead.ai, Instantly.ai, Lemlist.
- Verification: NeverBounce, MillionVerifier, ZeroBounce.
- US Business Cultural Fluency: Exceptional written English communication. You understand the direct, value-first nature of US corporate communication and know how to pitch solutions cleanly without sounding like spam.
Internal Selection Scorecard (For GRK Ads Hiring Team)
When interviewing candidates, use these four strict technical filters to separate manual data-entry reps from highly advanced programmatic lead generation experts:
Assessment FactorTechnical Filter during the Interview1. Lead Sourcing Logic
Ask them: "If I want a list of 200 US companies that use HubSpot but have slow landing page load speeds, how would you find them online?"
✓ Green flag: They explain how to filter using BuiltWith technology scrapes, drop the list into an enrichment tool like Clay, and run an automated page-speed check via API.
2. Trigger-Based Prospecting
Ask them: "How do you use hiring trends or funding data to find prospects?"
✓ Green flag: They understand that a company looking for a "Head of Growth" is a massive, warm lead because it proves they have an active business bottleneck today.
3. Domain Safety Knowledge
Ask them: "How do you set up 20 secondary domains for cold emailing safely?"
✓ Green flag: They explain secondary domain tracking, forward setups, and configuring SPF/DKIM/DMARC correctly to protect the main agency domain.
4. B2B Copywriting Style
Ask them to draft a quick 3-line pitch for a US CMO.
Red flag: Long, formal paragraphs detailing the agency's history.
✓ Green flag: Short, direct hooks under 100 words highlighting a specific flaw in the prospect's funnel with a clear call to action.
Pay: ₹14,884.51 - ₹57,985.11 per month
Work Location: Hybrid remote in Bhubaneswar, Orissa
