Social Media Marketing Manager
Company: World of Digital Dudes (WDD)
Position: Social Media Marketing Manager
Experience: 4+ Years Proven Experience
Employment Type: Full-Time
Location: Chandigarh / Tricity
Work Mode: On-Site
Department: Marketing & Strategy
About World of Digital Dudes
World of Digital Dudes (WDD) is an international digital marketing and business growth agency working across India, UAE, USA and UK
We combine strategy, creativity, performance marketing, technology and AI to help ambitious businesses build stronger brands and generate measurable growth.
We are looking for a highly creative, strategic and self-driven Social Media Marketing Manager who can take complete ownership of social media accounts and campaigns—from strategy and ideation to execution, optimization and reporting.
The Role
This is not a conventional social media management role.
We are looking for someone who can think like a marketer, create like a creative director and execute like an owner.
The ideal candidate should have exceptional creative instincts, strong marketing knowledge and the ability to independently develop ideas, strategies and campaigns without requiring constant direction.
We do not want someone who waits for instructions.
We want someone who can look at a brand, understand its audience and business objectives, identify what needs to be done, and say:
“Here’s what I think we should do—and here’s why.”
You should be capable of taking a blank page and turning it into a complete, high-quality social media strategy and creative direction.
Key Responsibilities1. Social Media Strategy
- Develop comprehensive social media strategies aligned with business and marketing objectives.
- Understand different industries, audiences, buyer psychology and market positioning.
- Build monthly and quarterly content strategies.
- Identify opportunities for brand growth, engagement, lead generation and authority building.
- Develop platform-specific strategies for Instagram, Facebook, LinkedIn and other relevant platforms.
- Continuously research competitors, trends, formats and emerging opportunities.
2. High-Level Creative & Content Ideation
This is one of the most important requirements of the role.
- Generate original, high-quality content ideas independently.
- Develop concepts for reels, static creatives, carousels, campaigns and social-first content.
- Create strong hooks, storytelling angles and content narratives.
- Understand what makes content attention-worthy, shareable and commercially effective.
- Think beyond repetitive trends and generic content.
- Develop creative campaigns that differentiate clients from their competitors.
- Provide clear creative direction to designers and video editors.
- Constantly challenge the team to improve the quality of creative output.
You should NOT require spoon-feeding for ideas.
You are expected to bring ideas to the table proactively.
3. Campaign Management
- Plan and manage high-quality social media campaigns from concept to execution.
- Coordinate creative production with designers and video editors.
- Ensure campaigns maintain brand consistency and premium quality.
- Monitor campaign performance and identify opportunities for improvement.
- Analyze content performance and use insights to improve future campaigns.
- Develop campaigns around launches, offers, seasonal opportunities, events and business objectives.
4. Client Management
- Act as a strategic point of contact for assigned clients.
- Understand client objectives, challenges and expectations.
- Lead content and social media discussions with clients.
- Present strategies and creative concepts confidently.
- Manage approvals and feedback professionally.
- Proactively identify opportunities to improve client results.
- Build strong, long-term client relationships.
You should be comfortable speaking directly with clients and defending your strategic/creative recommendations with logic.
5. Team Management & Creative Coordination
- Manage and coordinate designers, video editors and other creative resources.
- Delegate tasks through clear creative briefs.
- Set quality expectations and deadlines.
- Review creative work before client presentation.
- Ensure the final output matches the strategy and brand guidelines.
- Identify gaps in execution and proactively solve them.
- Maintain accountability across the creative workflow.
6. AI & Modern Marketing Tools
WDD is an AI-enabled marketing agency, so strong familiarity with AI tools is expected.
You should know how to use AI to improve:
- Content ideation
- Market research
- Competitor research
- Content planning
- Copy development
- Creative research
- Audience research
- Reporting and analysis
- Workflow efficiency
- Productivity and automation
Experience with tools such as ChatGPT, Claude, Gemini, Canva AI, Midjourney, Runway, CapCut AI or similar platforms is a strong advantage.
We are not looking for someone who simply knows how to use ChatGPT.
We want someone who understands how AI can make a marketer faster, smarter and more effective without compromising creativity or strategic thinking.
7. Marketing & Consumer Psychology
The candidate must possess strong fundamental marketing knowledge.
You should understand:
- Brand positioning
- Target audience
- Customer psychology
- Consumer behavior
- Marketing funnels
- Content marketing
- Brand storytelling
- Lead generation
- Conversion psychology
- Competitor positioning
- Trends and cultural relevance
- Organic social growth
The role requires understanding why something works, not simply knowing how to post it.
8. Analytics & Reporting
- Monitor social media performance regularly.
- Analyze reach, engagement, watch time, retention, saves, shares, clicks and leads.
- Identify winning and underperforming content.
- Convert data into actionable insights.
- Prepare professional monthly reports.
- Continuously optimize content strategy based on performance.
What We Are Looking ForMust-Have
- 4+ years of proven experience in social media marketing.
- Demonstrated experience managing high-quality brands/campaigns.
- Exceptional creative thinking and content ideation skills.
- Strong understanding of digital marketing and social media strategy.
- Proven ability to independently develop strategies and campaigns.
- Strong communication and presentation skills.
- Experience managing clients.
- Experience managing or coordinating creative teams.
- Strong understanding of Instagram, Facebook and LinkedIn.
- Strong understanding of content formats, trends and platform behavior.
- Working knowledge of AI tools and modern marketing technology.
- Excellent organizational and time-management skills.
- Ability to manage multiple brands/accounts simultaneously.
Most Importantly
You must be a self-starter.
We are looking for someone who:
Doesn't wait for a brief to think.
Doesn't wait for instructions to act.
Doesn't need ideas spoon-fed.
Doesn't settle for average creative.
You should naturally bring ideas, improvements, strategies and opportunities to the table.
The Creative Standard We Expect
At WDD, “posting regularly” is not the objective.
We want content that makes people:
Stop → Notice → Understand → Remember → Engage → Act.
You should have the ability to look at an ordinary business and find extraordinary marketing angles.
If you see a brand's existing content and immediately think:
- “This hook can be stronger.”
- “This campaign angle is missing.”
- “We should test this format.”
- “Their competitors are doing this, but we can approach it differently.”
- “This content isn't converting because…”
—you are probably the kind of marketer we're looking for.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, Media or a related field preferred.
- 4+ years of relevant professional experience.
- Proven portfolio of social media campaigns and content strategies.
- Strong portfolio demonstrating creative thinking and execution quality.
- Agency experience is highly preferred.
- Experience with international clients/brands is an advantage.
- Healthcare, real estate, hospitality, professional services or other competitive industries experience is a plus.
What Will Make You Stand Out
⭐ Exceptional creative portfolio
⭐ Experience managing premium/international brands
⭐ Strong campaign strategy experience
⭐ Ability to independently develop complete content strategies
⭐ Strong storytelling and consumer psychology
⭐ Experience leading creative teams
⭐ Strong client-facing skills
⭐ AI-powered marketing workflows
⭐ Performance-oriented mindset
⭐ Ability to identify opportunities before being asked
⭐ A genuinely high creative bar
What We Don't Want
This role is not suitable for someone who:
- Needs constant instructions.
- Depends entirely on pre-written briefs.
- Only knows how to schedule posts.
- Copies competitors or trends without strategic thinking.
- Cannot independently generate creative concepts.
- Treats social media as simply “posting content.”
- Requires constant supervision.
- Is uncomfortable taking ownership.
- Has weak communication or client-management skills.
- Is unwilling to learn AI and modern marketing tools.
What You Can Expect at WDD
- Opportunity to work with international markets and brands.
- Exposure to USA, Canada, UAE, UK and Indian businesses.
- Work across multiple industries and marketing challenges.
- A highly creative and performance-focused environment.
- Opportunity to work with modern AI-powered marketing systems.
- Significant ownership and decision-making responsibility.
- Opportunity to grow into a Senior Social Media Strategist / Creative Strategy / Marketing Leadership role.
The Person We Want
4+ years of experience is the minimum.
Creativity is non-negotiable.
Ownership is expected.
Strategic thinking is essential.
We are looking for someone who doesn't simply manage social media.
We are looking for someone who can own the thinking behind it.
If you believe you can walk into a brand, understand it, build the strategy, generate the ideas, lead the creative team and deliver campaigns without being spoon-fed—WDD wants to hear from you.
Pay: ₹30,000.00 - ₹40,000.00 per month
Work Location: In person
