About the job
Company: DEVARRD DBA Laminance Cabinetry
Job Type: Full-time
Work Location: Remote
Location: Remote — India
Experience Level: Entry-Level to Mid-Level
Industry: Home Improvement, Construction, Interior Design & Cabinetry
About Laminance Cabinetry
Laminance Cabinetry is a premium cabinetry and complete home renovation company serving homeowners across New Jersey.
We specialize in kitchen, wardrobe, and bedroom cabinetry, along with complete kitchen renovation solutions including cabinetry, countertops, backsplashes, and installation.
We are growing our digital presence and generating leads through Facebook, Instagram, Google, our website, and other online channels. We are looking for a highly organized, proactive, and customer-focused professional who can manage incoming leads, communicate with potential customers, maintain our digital platforms, and support our social media and content efforts.
About the Role
We are looking for a Lead Management, Customer Communication & Digital Operations Executive to join our team remotely.
The primary responsibility of this role is to monitor incoming digital leads, communicate with potential customers, follow up with prospects, and ensure that no genuine lead is missed.
You will work closely with the management, sales, marketing, and creative teams remotely to ensure that Laminance's online presence remains active, accurate, professional, and up to date.
This is a highly organized, communication-focused role that requires someone who can manage multiple responsibilities independently and take ownership of day-to-day digital operations.
Key Responsibilities1. Lead Monitoring & Management
- Monitor incoming leads from Facebook, Instagram, website forms, Google, and other digital platforms.
- Check Facebook and Instagram inquiries and messages regularly.
- Respond to new leads promptly and professionally.
- Maintain an organized database of all incoming leads.
- Categorize leads based on location, project type, requirements, and lead quality.
- Follow up with potential customers who have not responded.
- Ensure that no lead or customer inquiry is overlooked.
- Maintain accurate lead information and communication history.
- Coordinate qualified leads with the sales and management team.
- Schedule consultations, calls, showroom visits, or appointments when required.
- Track leads from initial inquiry through follow-up and handoff.
- Provide regular updates on lead status and follow-up activities.
2. Customer Communication
- Communicate with homeowners and potential customers through Facebook Messenger, Instagram DM, WhatsApp, email, and phone when required.
- Understand customer requirements and collect relevant project information.
- Answer basic questions regarding Laminance's services, cabinetry, consultations, and renovation process.
- Communicate professionally and courteously with every customer.
- Follow up with prospects at appropriate intervals.
- Build positive relationships with potential customers.
- Escalate technical, pricing, design, or project-specific questions to the appropriate team member.
- Maintain a consistent and professional Laminance brand voice.
- Maintain timely communication while working remotely with the US-based team.
3. Social Media Management
- Assist in managing Laminance's Facebook and Instagram accounts.
- Publish approved posts, Reels, Stories, and other content.
- Monitor comments, messages, mentions, and engagement.
- Respond to basic social media interactions when appropriate.
- Maintain a consistent posting schedule.
- Assist in planning the weekly/monthly content calendar.
- Track relevant social media trends.
- Identify content opportunities from completed projects, customer questions, showroom visits, and industry trends.
- Coordinate with the marketing and creative teams for upcoming content.
- Monitor basic social media performance and engagement.
4. Digital Operations
- Maintain organized records of leads, customer inquiries, and digital activities.
- Coordinate with sales, marketing, design, and technical teams remotely.
- Monitor important digital platforms on a daily basis.
- Identify issues with customer-facing digital channels and report them promptly.
- Assist with basic analytics and reporting.
- Track website inquiries, social media inquiries, and campaign leads.
- Help ensure that all digital touchpoints provide a consistent customer experience.
- Maintain organized digital files, content assets, and project folders.
Required Skills
- Excellent written and verbal communication skills.
- Strong customer-service skills.
- Good English communication.
- Strong organizational and follow-up skills.
- Comfortable communicating with customers digitally.
- Good understanding of Facebook and Instagram.
- Basic website/CMS management skills.
- Basic content creation and video editing skills.
- Familiarity with Canva.
- Basic understanding of Instagram Reels and short-form content.
- Ability to work with Google Sheets or similar tools.
- Good attention to detail.
- Ability to manage multiple tasks and priorities independently.
- Comfortable learning new software and digital tools.
- Strong ability to work independently in a remote environment.
Preferred Skills
Experience with any of the following will be an advantage:
- Meta Business Suite
- Facebook Lead Ads
- Instagram Business
- WhatsApp Business
- Google Analytics
- Google Search Console
- Google Sheets
- CRM platforms
- Basic SEO
- Basic Meta Ads knowledge
Remote Work Requirements
Since this is a fully remote position, the candidate should:
- Have a reliable computer/laptop and stable internet connection.
- Be comfortable working independently without constant supervision.
- Be available for regular communication with the Laminance team.
- Be responsive during agreed working hours.
- Be comfortable attending virtual meetings.
- Be able to manage deadlines and daily responsibilities independently.
- Maintain organized digital files and communication.
- Have a professional and quiet environment for customer calls when required.
- Be comfortable using tools such as Google Meet, Zoom, Google Drive, Google Sheets, WhatsApp, Slack, or similar platforms.
Working Hours
The candidate should be comfortable working in alignment with New Jersey/US business hours when required, particularly for customer communication and lead follow-up.
Specific working hours will be discussed during the interview.
Ideal Candidate
The ideal candidate is:
- Highly organized and responsible.
- Friendly and professional when communicating with customers.
- Quick to respond to incoming inquiries.
- Comfortable talking to homeowners.
- Proactive about following up with leads.
- Comfortable managing website content and digital platforms.
- Social-media savvy and aware of current content trends.
- Creative enough to contribute content ideas.
- Comfortable with basic video editing.
- Detail-oriented and able to spot errors on websites and social media.
- Able to work independently in a remote environment.
- Comfortable working with a US-based team.
- Willing to learn new digital tools and technologies.
- Able to manage multiple responsibilities without constant supervision.
What Success Looks Like
Success in this role will be measured by:
- Fast response to new leads.
- Consistent and effective lead follow-ups.
- Accurate lead records.
- Number of qualified leads successfully handed to the sales team.
- Quality of customer communication.
- Website content being accurate and up to date.
- Website forms and important customer-facing elements being regularly checked.
- Consistent social media activity.
- Quality and consistency of content produced.
- Overall reliability in managing Laminance's digital customer touchpoints.
- Ability to independently complete assigned digital tasks on time.
Experience
0–3 years of experience
Fresh graduates are welcome to apply if they have strong communication skills, digital knowledge, and a good portfolio.
Freelance experience, internships, personal projects, or experience managing social media accounts will be considered valuable.
Practical skills and demonstrated ability will be valued more than simply having a degree.
How to Apply
Please submit:
- Updated resume/CV.
- Social media handles or portfolio, if available.
- A brief description of your previous customer-service, lead-management, social-media, or digital-operations experience.
Candidates are strongly encouraged to provide a portfolio demonstrating their actual work.
Compensation
Competitive compensation based on experience, skills, portfolio, and overall fit.
Compensation will be discussed during the interview process.
Important
This is a fully remote position. Candidates must be comfortable working independently and coordinating with a US-based team remotely.
Laminance Cabinetry is an equal opportunity employer.
Pay: From ₹15,000.00 per month
Work Location: Remote
